If you thought membership sites were reserved only for talented and ‘in-the-know marketers… think again!…
Now I’m sure you’re already aware that I do a lot of work creating my own products. And I’m sure that I don’t have to explain that I also create them for reseller’s like you. (Just Google my name ‘Aaron Danker’). Today however, I’m selling something slightly different – resell rights to a membership site!
The beauty of membership products is that you can sell once to your customer and have the peace of mind that they’ll continue to pay for access for that membership for as long as the membership lasts.
It could be a 3 month membership, a 6 month membership, a yearlong membership or a lifetime membership. Either way, once you’ve got a new member in your membership, you know you’ve added more to your net profit – way more than what a linear one-time sale could ever do for you.
Jane sells an eBook for $27. It’s got 100 pages of pure content, she’s got a lovely sales page and new people are buying her product every day. She makes 1 sale a day, bringing her $810 per month. Not bad.
John sells that same eBook, but he decides that there’s so much information in there that some people are going to suffer from information overload and not even apply the knowledge. They may even become so overwhelmed that they ask for refunds! So he dissects the original eBook into their chapters. Let’s say there are 20 chapters in the eBook so each segment will have 5 pages.
Now obviously, he can’t sell each chapter for the same price as Jane because people will not buy from him, however he can charge say $10 to deliver 4 chapters every month so that all 20 chapters are delivered to the customer over the span of 5 months.
Jane’s profit is $27. John’s profit is $50. John has nearly doubled his profit by simply breaking down the content and delivering it over the span of 20 weeks.
Now before you go off thinking, ‘is this true.. can you actually do that?’ let me tell you know that I’ve done it with a handful of eBooks and video packages and it has been the most profitable and worthwhile moves I could ever do for my business. Let me explain a few things that may be going through your head right now…
Is John ripping off the customer?… Hardly – in fact he’s doing them a favour. Knowledge is a funny thing. Learning new things and soaking it up takes time! By providing small chucks of quality information the customer can now take the time to read, digest and apply what’s been read which is much easier to handle than giving them everything at once.
And as for the price, $10 is hardly going to break the bank. That $10 is more a symbol of commitment from the customer – commitment to learn and to take action. They know that if they do not commit…