Pay per clicks is an informal way of referring to pay per click advertising as the primary model of promoting goods and services online. This is achieved by buying keywords and key phrases straight from search engines or directories, the latter knowing exactly what you might be interested in and having you bid per each keyword. As a result, your real task is to choose the search engine that is most visible and that will turn the money you have paid for the keywords into profitable pay per clicks.

Pay per clicks are part of a very ingenious system. Search engines require service providers, manufacturers or online sale stores to bid for keywords that match their target group of buyers. Consequently, the one that bids the highest will be the winner in the so-called race for keywords and will get to be charged the bid he/she made for every click that the ad receives from viewers. The ad itself will be displayed on certain content sites when the regular Internet user types in the previously bid keyword. The higher the price one is willing to pay for a keyword, the higher he/she will get in the ranking.

Pay per clicks may appear on various engines and directories. In case you are new to this field and need to know what engines are worth relying on for such services, some of the most important and most involved in this type of advertising are Yahoo! Search Marketing, Google AdWords, FindWhat, LookSmart and many others. If you care to get a full list with engines that provide pay per clicks, googling for them may do you a big favor. The principle that most of them rely on is money. Whoever invests more will get a bigger profit later by being at the top of search lists. Another aspect that should be considered when choosing from among these search engines is the minimum amount that they request for the keywords you show interest in. However, remember that a lower price for the pay per clicks may mean less advertising done.

All in all, pay per clicks represent a good way of boosting your profit. It is all a vicious circle as, if you are not into investing a lot, you will most likely not end up in a lucrative online business. Researching on pay per clicks and getting informed by word of mouth may help you make a wiser decision on how to grow your business on this new strategy.