A lot of people automatically think of spam when they hear of marketing via email and are not open minded to it. It is your responsibility to come up with email campaigns that your customer will like, look at, and act upon. These are some great ideas you can try right away.
Do not send emails that were unsolicited. If you are emailing people who don’t wish to be on your mailing list, they will most likely delete your emails. Your IP address could be blacklisted if there are complaints of spam and it could also give your business a bad rap.
Make your emails personal to help attract consumers. As with any other kind of marketing, the more personal you are, the more willing a customer is to do business. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
Make your customers anticipate the arrival of your newsletter in their email by using it to offer them exclusive specials and markdowns. This is an email promoting method that makes your subscribers feel like receiving your emails is beneficial to them, and will encourage them to get friends to sign up as well. Consider giving even greater discounts to those readers who do refer new customers.
Experiment with different formats for your email newsletters. Your email should be like a funnel, with the most important items at the top and the least important items at the bottom. Trying out different layouts will help you find what works the best. When you find your formula for success, stick with it. Your customers will appreciate being given the time to learn where the various elements of the email are so they know what will come next week.
Remain consistent at all times. For every email, use the same colors and logos. Use a legible, easy to read font. After a few messages, people will start to recognize when you send an email, and will pay attention. For a business to be successful, it needs to be instantly recognizable, especially when it comes to marketing with email.
It’s a great idea that you require people to double opt in if they’re wanting to receive emails from you. This will protect you from spam complaints, possibly saving your website from being shut down by your host over reports that you’re sending out unsolicited email.
Resist the urge to send your customers more than a single marketing email each week. It is likely that your customers receive many marketing and other messages each day. Sending more than one a week may make them skip or delete your messages without regarding your work.
Major holidays are generally not the best time to send marketing emails. Because people tend to be out of their offices and away from their computers, your emails will probably go unnoticed. There are, of course, exceptions. Such exceptions may include emails with Black Friday promotions or other messages that are centered around a specific holiday.
There is no excuse for not getting permission, before sending emails to customers. By doing so, your gain customer trust, and protect your reputation. In addition, you could find yourself blacklisted by an ISP, which can be catastrophic for your business.
Look at some of the spam you receive to learn what to avoid in your own email messages. Create a free email address and post it publicly online; the spam should appear quickly. Take those emails as an example of what not to do, and craft your business messages accordingly. Take measures so your emails look distinct from spam.
Always know what your customers want and what audience you have; use this information and make it a successful campaign. What are they wanting to see? What material would they be interested in reading? How can you utilize those insights to increase your sales? By utilizing the answers that were found in this article, you can start taking care of business.