If you’re a business owner, you need to participate in marketing. When people don’t know you exist, you won’t make a penny. You must stand out from your competition and give video marketing a try. The following is a series of useful video marketing ideas that can be a great help.
If YouTube is where you place your videos, use their editing features. Annotations are a good example of what you can add to your videos. This provides the perfect means to share links, add extra information or perhaps provide a coupon code.
To help make your videos go viral, offer great content. It is not always the best technical video that garners the most views. People will sit through a mildly boring video if the information is relevant. It is still a good idea, however, to buy a good camera if you can afford one.
When shooting a video it is okay to keep things simple with your equipment. A high production value does not actually equate to getting a good return on what you invest into it. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.
If you are advertising something you should do a step by step video for it. By letting your audience see deeper into your brand and its offerings, you are inviting consumers to build a stronger relationship. Actually seeing it work for themselves can really help to boost your sales.
Expensive video equipment is really not necessary to produce a quality video. There is no need for expensive equipment if your video is in focus and balanced. There is no need to script the video either. Just act like you usually do and speak clearly to the camera. Indeed, this may not even be required. You can sometimes use PowerPoint or screen captures instead of talking directly to the audience.
If people have a hard time using one of your products, make a video showing them how things should be done. You’ll not only be solving the problems of those who already have your product, but you will also entice new customers to buy as they’ll know their problems will always be fully resolved.
If you have a team of employees, get them all involved in your video marketing efforts. Your video spokesperson must speak clearly, project a trustworthy air and be at ease in front of the camera. You can always use more than one person in the videos, after all.
Always include a question in each video. Frequently, this sort of approach is labeled as a “call to action”. For instance, if you would like viewers to subscribe to your newsletter, guide them to a link you’ve given them in the description of the video. Just make sure that it is easy for your viewers to find.
If you are frequently asked the same question, create a video to answer them. Though FAQs are common on many websites, making a video provides added benefit. This provides them with options when receiving information.
Make sure to mention your other social links within your video. A visitor who inadvertently stumbles onto your YouTube video may not realize you can be found on Facebook as well. Publicizing your sites are going to attract visitors to them and vice versa. When all of your social sites are linked in to your video site, you will drive your traffic and sales higher.
You should now have the knowledge you need to get started. Video is a new and very popular way to market a business, so learn as much as possible about it. Doing so can boost your profits noticeably.