Marketing using social media is a new and effective way on how to find new customers while building a solid relationship. Since social media remains young, you still have the opportunity to establish a strong presence for yourself, should you choose to jump in soon. Here are some great tips to use social media and get the most out of it before your competition does.
Put a “retweet” button on every blog post at the top. You will get people to post your blog using Twitter by placing this button there. You will expand your reach tremendously in this way.
Invite all of your friends to your social media pages. Whether they’re loyal customers, potential customers or have no chance at all of ever buying from you, it’s a good idea to have a large network. The reasoning here is that your page is going to be advertised on their profile as long as they’re in your network.
Make a plan before you go forth in social media marketing. Determine the layout, how much time you’ll spend, and how the profiles will be managed. As with other marketing campaigns, you must establish a timeline in which you hope to reach your goals. Stay dedicated and continue to refine your plan.
Respond to people who reach out to you. It’s easy to just skim over some kind of message or comment, so seek out these comments every time you log in.
Create specials that are exclusive to your social media sites to entice your customers to come to them. If your customers can get a special offer that is not found at any other place, they will probably pay more attention to your campaign and spread the word so that you get free advertising.
Facebook has some great games. It would be easy for you to create a game of your own that is related to your industry or your product. Some games even turn into viral phenomenons and are played by millions of users. If you are able to pay for it, hire a game designer to create some kind of game for you to put on Facebook.
Offer discounts exclusively to people who join your page to encourage customers to “like” it on Facebook or follow it on Twitter. Your customers will feel like they are part of an exclusive club when they receive discounts from your profiles, and will increase your profits with the additional sales.
Social media is an excellent resource for promoting special coupons and offers. If you offer exclusive discounts or interesting content on your Facebook page, more customers may join your page than if you have little content and no discounts on your Facebook page. Social media is a golden opportunity for visitors to become familiar with your brand and become personally involved with your products.
Make use of Facebook and Twitter to promote any contests or special events you have going on. Social media is by definition connected, so news of a great contest will spread like wildfire. Make your contest creative, fun, and relative to your services and products. Try tapping into your customer’s creativity by suggesting that they help you create a logo or identity mark.
When you use social media marketing, don’t just use one site. Expand your potential readership by using multiple websites. It can also be helpful in other ways if you take advantage of the different tools available.
Being short and to the point can be an effective way to give people information using social media. Messages that relate only the important points, without dragging on and on, have a higher probability of being both retained and passed on by your customers. You can also careful image placement to keep text to a minimum.
Use various add-on services to automate tasks on Twitter. Some services allow you to automatically build or trim your list of followers according to a set series of criteria. These services can also help you organize your lists, and find the right people to interact with.
Social media marketing is similar to marketing through other media — so why haven’t you started to mine its possibilities? Learn how to use social media properly and get more sales. Don’t let your competitors be the ones to get all the money from using social media.