Run a simple search online and you will see that there are hundreds of web marketing solutions available for a countless number of applications. Some are provided for free while others need a minimum of financial investment in consultancy services. All sorts of classifications could be attempted for web marketing solutions but the most general would be that of small and large business categories. The strategies, techniques and methods used by corporations can seldom prove valid and valuable for the small business environment and the problem appears mainly because of the target market, the budget and the higher or lower access to resources.

Internet marketing solutions for small businesses often include the use of niches, blogs and other online forms of representation. Search engine optimization, valuable content rich in information, advertising and the constant monitoring of keywords performance would be among the main ways to support web marketing solutions for an emerging business. Budget is often restrictive when you start from scratch, but you can generate a revenue even if it is a small one at first. Product and service promotion for small businesses can be well conducted through various pay per click engines that have low rates, and here we do not refer to the giant Google Adwords that has some of the highest prices on the market.

The Internet marketing solutions for large businesses require a different approach because corporations often come with a history, a returning number of clients and a whole range of strategies that are constantly improved by teams of experts. In such cases, the Internet marketing solutions usually apply to the development of new market sectors by the launch of new products and services. The promotion of new elements is usually the major concern of large companies, while still preserving an ascending return on investment for the older product platform.

There are some Internet marketing solutions that represent a common core or system shared by all businesses regardless of their size. Thus, pay per click campaigns will always be conducted by bidding on the most relevant keywords; traffic will always be generated by incentives and correct targeting; monitoring will allow for rapid decisions and improvement of strategies and the list could go on. The common grounds for all the Internet marketing solutions therefore comes from the basic mechanisms that define the workings of the electronic market and of search engines in particular. If you know how to use such things in your favor, you’ll get the money flowing!

Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website.

Think about how a virus spreads from on person to another. One person gets sick and just by sneezing they can give the virus to many more people… those people get sick and share their germs with everyone they know and the next thing anybody knows is that there is an epidemic. That is the very concept of viral marketing. The idea is to get everyone to spread your marketing message around because they want to.

Now let’s look at using an E-book to start your viral marketing campaign. First you create an E-book… a really good one that has links to your website, to your sales page and affiliate links to products and services that you recommend… and you give it to three people. In the book you encourage those three people to give it to their friends and family.

Before you know it the E-book is spreading across the Internet like wild fire. Digital information duplicates easily and quickly so before you know it, thousands of people could be reading your free E-book.

Make certain that you let people know that they have permission to forward the E-book around the Internet. When you create the E-book, you have the right to give people certain rights. One of those rights could be that you allow them to give the book to other people. Make it clear that this book is free to give away.

You can write the E-book yourself, use private label content or you can hire a ghostwriter to prepare the content. There are a lot of ways to create an E-book. Once you have your E-book written, use software to create your E-book.

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.

The study generated some interesting results regarding the type of content that is most often forwarded, as well. The most popular content is humorous material.

The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports or hobbies… in that order. So it is easy to see that humor is the best content for your viral e-mail campaign.

Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh.

They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement.

Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what’s serious… and it works.

I would guess that most people who own a computer have seen that picture… and thus the advertisement for Disneyland. The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.

Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign.

The business web marketing presentation often makes the distinction between winners and losers. When you try your luck on the electronic market, you should be aware of the fact that a web page is more than just a website, it is your mirror and the company’s faithful image and portrait that triggers a response from visitors. Nobody wants one time visitors, all business web marketing strategies aim at the return of the customers. This return-and-return objective is in fact the element shared by all companies with online presence beyond the differences of marketing approach, service/product promotion and the rest.

The business web marketing solution for the increase of quality traffic could be in the strategy and the structure used in the site design. Believing that the success of online business resides in Java scripting, software tools and marketing strategies alone is a false assumption. The design of the site should be planned according to criteria such as the targeted audience, the site objectives and the elements that would make the visitors return. Each of these factors is related to the others, and defining one necessarily implies an understanding of the rest and of the whole. Therefore, be careful whom you entrust the design of your site to.

All business web marketing development begins with an understanding of the market, and good knowledge of the targeted sector. People get control over information when they search the world wide web and you have to use this element into your advantage. The better you know your potential customers, the more you will be able to offer them on the business web site. Loyalty could be defined as the ultimate goal of marketing business web marketing efforts, because lots of sites get page views and hits but the visitors are first and last time on those pages.

Moreover, when you address a specific market sector, you have the advantage of building the business reputation with a precise audience in mind. And by potential audience we do not refer to age, gender, income and education level, but to the way the audience expects to be serviced. What is the relevant content that they would like to find on your web page? A good understanding of these aspects provides a smart entrepreneur with the right tools to face and defeat competition. Therefore, the beginning of any business web marketing plan should be in the understanding of the market and the design of the web site to meet the needs of the audience.

Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, preplanning and the right setup to create success are the things you will need to make it work for you and your e-business.

The first thing you want to be sure you don’t do is get over-zealous. The one thing you need to avoid at all costs is spamming. Spamming is still used widely, but with the government establishing more restrictions and fines you don’t want this to be a problem for you. The professional image of your site will also suffer if you send mail blatantly.

Spamming requires a database that contains a huge list of e-mail addresses set up so that the message can be delivered with one click. The problem with it (aside from the governmental restrictions and associated fines) is that it irritates the recipients and kills the validity of your campaign, which in turn kills the factors that would motivate someone to refer your site.

You need to personalize by creating your website with personal appeal. You must see to it that your website makes your customers feel safe, secure and cared for. E-mail is important, because it is going to be one of the most affordable ways to keep in touch with your customers.

The proper way to handle email permission is to first let your customer know that you will not transmit their e-mail addresses to third party companies. The next thing to do is to attach the need for their e-mail addresses to benefits they can receive.

For example: Coupons or discounts that are only available to members who receive e-mail notifications. With each e-mail you send the viral marketing effect takes place.