My name is Karin Boode and I help small and medium size businesses with their online marketing strategy so that they can take full advantage of the opportunities of Facebook, Twitter, YouTube and all the other social media sites, without having to go through the lengthy, painful learning curve that I had to go through.
Here I was. I had spent thousands upon thousands of dollars and still I had no clue how to apply all this information to my business.
None of them even remotely resembles what I would call a true friend. Not that I blame them. After all, I am sure that they were saying the same thing about me.
Not only were these people not my “friends”, I was at a loss why I was chasing down all these people.
I had managed to get 5000 Twitter followers, but all it did was make the messages on my Twitter stream go by faster.
How in the world was I supposed to follow all these tweets and do something meaningful with them? I had no clue.
You see I am a tennis player. I love to play tennis matches. But I had such a hard time concentrating while I was on the court.
My phone would beep constantly with more tweets from “friends” telling me that they were having pizza! And these were all people I don’t even know!
It was so distracting. My mind was distracted to the point where I could not even concentrate on my match.
Here I was. Wasting time and money in my business and losing tennis matches in my spare time. Not a good situation.
Like Einstein said: “the way to insanity is doing the same thing over and over again and expecting different results”.
I asked myself “What is going on here? What am I doing wrong? Why are they saying that it is easy to make $20,000 in a month and why is it not happening to me?”
I finally decided to see if I could use the skills that I had learned in my time as a food scientist. You see, I not only have a bachelors in IT, but I also have a PhD in food science. I worked as a scientist for one of the most innovative foods manufacturers in the world.
You may never have heard of the company name, Unilever, but I know you are familiar with this company. They are the number one competitor of Proctor & Gamble, and make products like Ben & Jerry’s ice cream, Bertoli oil, Hellmann’s mayonaise and Lipton tea.
I started out in their research and development department with 300 other PhD’s, back in The Netherlands. I managed to get 5 patents in my name by using sound scientific deductive reasoning.
This success helped my career and to make a long story short, I became an executive for Unilever here in the USA.
Throughout my career I learned a lot, from deductive reasoning in the R&D department to branding and strategic thinking as an executive for one of the largest, and most sophisticated marketing…