Article marketing has taught many people to submit articles to build links. It is convenient in terms of costs; it increases business exposure, and you can target very relevant web surfers. Furthermore, quality web content published in key online locations contributes to the improvement of the page rank consistently. Web developers submit articles to article directories, carefully selecting the category where they want their materials to appear.

There are several things that you should pay attention to when you submit articles to build links. First of all, it is of paramount importance to choose famous article directories like www.EnzineArticles.com in order to achieve a quicker exposure. Nevertheless, you need to submit quite a large number of quality materials before you can notice a serious increase in traffic. Most visitors reach your website through backlinks, which corresponds precisely to your set goal.

Some article directories are more convenient to work with than others. And this piece of information can also help you organize your link building strategies. Although the majority of article directories work with simple URLs and do not allow the use of other links within the author resource box or within content, there are few exceptions that are really great. For instance, if you work with www.myarticlenetwork.com, you can have anchor text links included in the body text, which is a lot more advantageous for increasing traffic and page rank.

The optimal approach here is to work with both types of article directories, because that’s the best way to generate more links. It is worth mentioning the fact that when you submit articles to build links, you don’t have to be present with every single directory on the Internet. That is nearly impossible, and you should not even try to chase such a goal. Even if you have the possibility to determine which new directories appear periodically, most links are built by publishing quality content with a few valuable ones.

Last but not least, there is one other issue that conditions success when you submit articles to build links: the quality of the content that you provide. People link back to something that is interesting and useful to read. Submitting some low-quality material, that is created by copy-pasting from various sources would hardly get you anywhere. Work hard, be committed and stick to quality! This is a successful recipe indeed, and you should not ignore it no matter what your endeavors may be!

Effective link building depends on strategies and tactics that make other websites want to link to the publishing page. The best way to achieve this is through popular and unique website content. When you publish some fresh material professionally written, it will immediately catch the attention; this is how things go. The entire world wide web depends on content; search engines need it and so do web surfers, in a complex relation of inter-dependency. Here are some of the tricks web developers use when writing content with the direct purpose of effective link building.

News publication leads to effective link building! By ‘news’ I refer to any relevant aspect touching upon a particular topic: this could be a personal observation or something you’ve tested but it could also be a presentation of several points of view. Go for the scoop that no one has caught so far and you’ll generate links!

Controversy gets the attention! Depending on your domain of activity, you could write a bunch of articles on some controversial issues. This works great, because wherever there is something debatable, people follow the information more carefully, often returning for more. Needless to say how much this can do for effective link building!

Debunk theories! We often get to read articles debunking famous or popular theories in almost every domain. Evidence, arguments, pros and cons, scientific opinions versus subjective impressions are just a few examples of the web content launched for the main purpose of attracting traffic, making a name in the field and achieving effective link building at a totally different level. You definitely have to be smart to do something like this!

Resourceful web pages also get a good amount of links. Informational pages are actually compilations of practical data that are filtered or distilled for the user. Thus, such articles make scientific publications easier to understand for the average reader who lacks professional knowledge. Informative websites will provide their visitors with all they need to know on a certain topic or subject.

No matter what type of strategies you choose for effective link building, sooner or later you have to work with content. Articles can be used for more than just individual distribution: they can be put together in the form of free e-books, they can be included in press releases or they could turn into posts for forums, blogs or social networks. The way you present information influences all your chances of building valuable links.

Free article marketing relies on the submission of web content in the form of short informative articles in a variety of online locations such as forums, blogs, article directories and social networks. We call it ‘free’ because, the article submission seldom requires any payment. There are several directories that work on fee-based membership. However, many web developers that are just at the beginning of the road will not take up monthly fees for article publication. They will first go with what’s free.

You can improve business exposure and increase traffic sensibly if you focus on free article marketing and you come up with really viable web content. Search engines need web content and so do Internet surfers. We all search for information, and this is what every business should provide when advertising online. Once you have identified the most relevant keywords for your product, service or domain, you can continue with performing search engine optimization for the home page and the articles you are going to use for promotion.

Many people have taken up free article marketing as a link building strategy and it worked. If you read some web marketing articles on the topic of link building, you’ll most certainly come across some hints or references to article marketing. The truth is that links start appearing naturally the moment you offer something valuable to Internet users. This is why the first rule of free article marketing is quality, with the second being originality. Well researched content with fresh and practical information works in the reader’s advantage.

There are several free article marketing e-books and e-guides that you can check to learn more about this form of web promotion. To briefly stress out the most important aspects you need to know about we should mention:

– writing tips and suggestions to make the articles interesting and appealing to the reader;
– instructions on how to make the titles enticing;
– keyword distribution in content and keyword density;
– content structure and the inclusion of links;
– choosing between simple URLs and anchor text links;
– article submission and the steps it requires;
– automatic article submission.

Free article marketing strategies are not difficult to put into practice as long as you follow the above mentioned steps. Know your job well! This is another word of advice that simply emphasizes how much you need to be skilled for both marketing and writing (if you author the articles yourself).