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Monthly Archives: January 2011
How to Sell on Ebay – 10 Tips
How to Sell on Ebay – 10 Tips
With nearly 1 million people earning all or part of their annual income from eBay it is now a fact that eBay has become a juggernaut marketplace capable of creating fortunes. If you sell on eBay and are interested in making the most of your auction posting than read on to learn 10 tips the powersellers use to rack up giant sales numbers and to keep that pipeline open.
1. Sell non-mainstream/unique items at a discount – With eBay being open to anyone with a computer and ambition, you’ll find that most of the larger markets have been cornered. So unless you can give your prospect a better reason to buy from you or a much better price point, stick to selling those items that are harder to find. Industry or hobby specific items come to mind such as industrial oscilloscopes or rock climbing gear. So narrow your market and you’ll see a rise in sales activity.
2. A good customer is worth his weight in gold – Nothing will hurt your sales more than too much negative feedback. Not only does it destroy your chances with new buyers but unhappy customers don’t buy from you a second time. Repeat buyers are the bread and butter of successful sellers. Just ask any powerseller and they will tell you that most of their sales are made to customers who have purchased from them before. So Ship Items Quickly, Notify After Shipping, Waterproof and Pad Shipped Items and don’t forget to say thank you to your customers for their business.
3. Use images wisely – The vast majority of buyers search for items with images, so if you’re not using pictures to sell your items… start. However, a poor quality picture can be as bad as no picture at all. Invest in a camera that’s 7.0 Megapixel or better and isolate the item to be sold for starters. Good lighting will help make your item stand out and take more than one shot of the item from different angles. If your selling products that have specific specifications such as PC power supplies ensure that you get a shot of the label showing all the specs. Do the same for similar items, it gives the buyer proof that the item is exactly what they are looking for.
4. Make your auction titles descriptive – People look for items by brand name, model number, item specification, color, size etc… Ensure that you include these in your auctions title. Use the common sense approach, put yourself in your customers shoes and do a search for the item yourself and see what you can find.
5. Make your descriptions focused and concise – Keep it as simple as possible unless you know how to achieve high returns by writing direct marketing letters. Your description should expand on your title. Reiterate the brand, specifications, model number, color, size and anything else that might be of importance to your customer. Contrary to direct sales a person searching on eBay does not need to be convinced that they want to buy your product, so your job is simply to get as many interested prospects to your auction post as possible and let the buyers find you. Everything else will take care of itself.
6. Learn how to find great deals to resell – You’ll discover that many of the larger sellers have contracts with manufacturers, for those just starting out however, many items can be found on the internet and resold for a profit on eBay if you know where to look. A simple search on Google can turn up many products below retail price. If you have an idea in mind for a product you’ll want to write this down. Open Google up in a new window or tab and type this in without the quotes “closeouts product/item name”. You would obviously replace “product/item name” with the product or item your looking to buy. You can also use words like liquidation, wholesale and discount in place of closeouts. With this method you should be able to find plenty of low cost products to resell on eBay.
7. Create an eBay store for more profit – If you sell multiple items in the same industry don’t hesitate to create an eBay store. This will net you many more sales for the same amount of effort. All of your auctions will carry a link to your store where you will showcase your other auctions. Chances are if someone is buying an industry of hobby specific item from you they will also need other items from that same market. Take some time to brainstorm all the items someone in your market might be looking for and add them to your inventory.
8. Make use of the Buy-It-Now option – Most of the time you will do much better to include the buy-it-now option. This is because most buyers would prefer to get the product than out bid the other prospects. Most of the time you will not see any worth while increase in profit by letting the buyers’ bid-it-out, in fact you’ll more likely than not make less for your product than if you had set a buy-it-now price.
9. More payment options are better than less payment options – It goes without saying, but I’ll say it anyway. eBay users use many different methods to pay for goods, the more you accept the more sales you will make period. Just make sure that you have the infrastructure to support every payment type you accept.
10. Research, Research, Research – Find your customers hot buttons, better yet find their buy now buttons. This will save you more time, money and heartache than any other tip on this list. Through research you’ll learn what your customer is searching for, what price to set, how to word your titles and descriptions and even how to expand your inventory for greater profit. So set aside some time to visit eBay and search for your products keeping an eye out for what the competition is doing that might be making them sales.
For more eBay success tips and to learn how to sell on eBay visit http://www.ebaysellingsystem.com and claim your Free eBay Success Kit Now!
Article from articlesbase.com
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Free Social Media Marketing Plan: How to Gain a Following for Your Business Using Social Media Marketing Strategies
Free Social Media Marketing Plan: How to Gain a Following for Your Business Using Social Media Marketing Strategies
If you are looking for a free social media marketing plan, then here’s some clever tips you can start using now to build and promote your business.
As the world of Internet marketing has continued to grow in importance and popularity, the world of social media has come more and more into play. Social media allows business owners to get their message out to their target audience very quickly because of the viral and social nature of the way information is being shared. And here are some of the most clever ways that you can increase your following now using social media marketing:
A Free Social Media Marketing Plan That You Can Start Using Today:
1- Social Networking Sites: The most popular Social Media sites being used today are without a doubt, Facebook and Twitter. As a matter of fact, Facebook is now getting more daily visits than even Google, so if you can learn to master the use of this site in a balanced but strategic manner, in can be a great value to your business. One thing you may want to do if you haven’t already, is to connect your Facebook and Twitter accounts and then also set up some groups and fan pages on Facebook that you can use to further enhance your online presence and marketing brand.
2. Social Bookmarking: Another critical element to a free social media marketing plan would be to set up accounts with social bookmarking services such as socialADR and Digg, to create bookmarks for your content that can be viewed and shared by other users. This is perhaps one of the most overlooked but also most effective strategies within the Social Media marketing world that can best help to propel your chosen marketing campaigns to the top of the search engine results!
3- Keyword Research and SEO for Social Media: Probably the most important part of any online marketing campaign, especially a free social media marketing plan, would be to use strategic keywords and search engine optimization techniques to further ensure that your content will be found and rank high to be seen by your target audience. Keyword research is literally, the absolute foundation of any effective online marketing campaign, but strangely also one of the most underused tactics.
The Importance of Using Keyword Research within Your Social Media Marketing:
Interestingly enough, many online marketers understand the basic idea and concept behind keyword research and search engine optimization but still do not put it to use the way they should. The most important aspect to any effective and free social media marketing plan is that it should help to build and reinforce your online identity and company brand, get your message across to your target audience and build awareness for what you do by further increasing your list and your following online. Using targeted keywords can really help to put your content right where your audience is looking to improve your exposure and brand awareness.
Where to go to Create and Refine Your Free Social Media Marketing Plan:
If what you are doing is not currently creating and driving enough traffic to your website and/or blog, then it is probably time to re-evaluate what you have been doing. Always test the results from all of your online marketing campaigns as well as your free social media marketing plan and then continue tweaking your content until you get the results you are after. Even then, there is always room for improvement! The best thing to do would be to enroll in an Internet Marketing Mentoring and Coaching Center that specializes in teaching and training business owners with on-going live webinars on all the latest strategies for building and promoting a business online!
Next, to learn more of the top strategies for Social Media that I teach, please read my other article on a Free Social Media Marketing Plan , watch my Free Social Media Marketing Plan Video and connect with me on Facebook!
Emily Stoik is an Online Marketing Coach and Corporate Trainer for what is arguably the World’s Largest Internet Marketing School available today. Specializing in Article Marketing, Social Media Networking and other top aspects to a profitable Internet Marketing Strategy, she and her husband train both Total Beginners and Seasoned Pros around the world to achieve Financial Freedom through proven business tactics and on-going education to stay ahead of the trends and remain highly competitive in the marketplace.
Article from articlesbase.com
10 Essential Questions to Ask When Setting Up Your Social Media Marketing Campaign
If you are looking for a free social media marketing plan, then here’s some clever tips you can start using now to build and promote your business.
As the world of Internet marketing has continued to grow in importance and popularity, the world of social media has come more and more into play. Social media allows business owners to get their message out to their target audience very quickly because of the viral and social nature of the way information is being shared. And here are some of the most clever ways that you can increase your following now using social media marketing:
A Free Social Media Marketing Plan That You Can Start Using Today:
1- Social Networking Sites: The most popular Social Media sites being used today are without a doubt, Facebook and Twitter. As a matter of fact, Facebook is now getting more daily visits than even Google, so if you can learn to master the use of this site in a balanced but strategic manner, in can be a great value to your business. One thing you may want to do if you haven’t already, is to connect your Facebook and Twitter accounts and then also set up some groups and fan pages on Facebook that you can use to further enhance your online presence and marketing brand.
2. Social Bookmarking: Another critical element to a free social media marketing plan would be to set up accounts with social bookmarking services such as socialADR and Digg, to create bookmarks for your content that can be viewed and shared by other users. This is perhaps one of the most overlooked but also most effective strategies within the Social Media marketing world that can best help to propel your chosen marketing campaigns to the top of the search engine results!
3- Keyword Research and SEO for Social Media: Probably the most important part of any online marketing campaign, especially a free social media marketing plan, would be to use strategic keywords and search engine optimization techniques to further ensure that your content will be found and rank high to be seen by your target audience. Keyword research is literally, the absolute foundation of any effective online marketing campaign, but strangely also one of the most underused tactics.
The Importance of Using Keyword Research within Your Social Media Marketing:
Interestingly enough, many online marketers understand the basic idea and concept behind keyword research and search engine optimization but still do not put it to use the way they should. The most important aspect to any effective and free social media marketing plan is that it should help to build and reinforce your online identity and company brand, get your message across to your target audience and build awareness for what you do by further increasing your list and your following online. Using targeted keywords can really help to put your content right where your audience is looking to improve your exposure and brand awareness.
Where to go to Create and Refine Your Free Social Media Marketing Plan:
If what you are doing is not currently creating and driving enough traffic to your website and/or blog, then it is probably time to re-evaluate what you have been doing. Always test the results from all of your online marketing campaigns as well as your free social media marketing plan and then continue tweaking your content until you get the results you are after. Even then, there is always room for improvement! The best thing to do would be to enroll in an Internet Marketing Mentoring and Coaching Center that specializes in teaching and training business owners with on-going live webinars on all the latest strategies for building and promoting a business online!
Next, to learn more of the top strategies for Social Media that I teach, please read my other article on a Free Social Media Marketing Plan , watch my Free Social Media Marketing Plan Video and connect with me on Facebook!
The first step in setting up the right social media campaign for your business is to do an audit of all your social media marketing activities up to the present day. Once that is determined, your current state, you’ll have a starting point from which to create the right plan and implement the proper strategies for your social media marketing campaign.
When conducting the audit, here are some essential questions to answer so you’ll start you social campaign on the right road – eliminate wasted time and money.
1. What is the end result or goal of your social media marketing that you’d like to accomplish? More leads, more followers, more sales, more customer loyalty/confidence, more control over your companies reputation online.
2. What tracking methods will you use to determine if you have the right strategies in place to achieve the goals that you set? These are a few that are free to use and their invaluable… knowem.com, SocialMention.com, HowSociable.com
3. Do you need an in house social media manager (an employee) , or is outsourcing the duties a better fit? Are you able to keep a full time employee on payroll which would probably include paying medical benefits, vacation and dealing with sick time…or is it better to find a social media management company and let them handle all the duties.By using a social media management company, you would only pay a set hourly/weekly/monthly fee and also have a custom package designed especially for your business.
4. What do your followers see as far as the sites or pages that you are directing them to from you social media networks? Are your profiles set up to deliver your followers, and potential customers, to a page that will get them to submit their name and email address (squeeze page offering a free eBook or special report) so you can start building a relationship with your list? No matter what site or page you’re sending them to, be sure that there is a call to action on that page. If you’re just directing them to your home page and hope they’ll stick around and find the info they came for, you will be disappointed with your results. The average website surfer will only give your site 8 to 20 seconds to determine if it’s what they’re looking for.
5. Do all your social media marketing efforts link to each other and do they work in synergy with each other? Are your websites, blogs and social sites setup to interact with each other and work together to create a more viral effect? You have to make it easy for your subscribers to navigate around your site and share things on your site with others that they find valuable, interesting and important.
6. What other experts in your niche can you network with, and how do you find them on Twitter, FaceBook, LinkedIn etc…Are you networking with other people and groups within your niche market that may be already considered experts in the field? If you do, not only will you learn a great deal, but you’ll also be able to develop relationships with these experts and therefore raise your own businesses status in the social communities. By aligning yourself with these experts that are already much respected in the social communities and within their niches, you’ll gain an almost an instant respect and credibility. When this happens you’ll see your subscriber numbers go through the roof because you’ll have a great number of your subscribers share your sites and info with others.
7. What tools and software will you use to automate a portion of your social media marketing? There’s a lot of programs and software to automate portions of you posting and tweeting with you followers/customers, most have a free option or trial as well as paid versions that will handle a lot more duties. Some of these include… Socialoomph.com, Socialblaster.com, Socialposter.com (submit to up to 250 social and bookmark sites at once!)
These sites provide a great way to give your followers and customers a constant drip of information and keep them in tune with what your company is doing. While this may seem like the ideal way to ‘set it & forget it’ be aware that the whole point of social networking is to answer and support comments and questions in real time. These automated systems can certainly help, but there is always going to be a need for a ‘real person’ to monitor the going’s on.
8. Is your current social media campaign currently providing valuable information to your followers that is different then your competition? Just as in the early days of email marketing, the key to get people to become subscribers and followers was to give away high quality, valuable information in the beginning and expect nothing back in return. This is the stage of relationship building, and it’s one that must NOT be overlooked. People only buy from those they know and trust. It’s
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