Category Archives: Seo

Maximize the Benefits from Google Adwords Keyword Tool

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Maximize the Benefits from Google Adwords Keyword Tool

Google Adwords is the major platform to operate Pay Per Click advertisingcampaigns. Pay Per Click also commonly known as Double Click Digital Advertising. Pay Per Click advertising is a very successful method to reach to the potential clients or in other words it is the way of advertising where you can customize your advertising campaigns as per your budget, client demographic requirements or target customers based on geographical location. You have full control on advertising budget to explore the market. Pay Per Click Advertising has a great impact on building the brand globally or locally depends on your product market reach.

Google Adwords has made it simple for the advertisers to target the desired audience by providing the various built in tools. An advertising campaign normally comprised of budget, cost of click (CPC) or bid on keyword, keywords, text ads and the landing page and the most important part of the campaign is the history of Google Adwords Account (The Google Adwords Account that is maintaining the campaign, history of keywords and bidding options and CTR, we will discuss this part later)

Google Adwords while designing the campaign keeps track of three things in common, The Keyword you choose, the text ads you write and the content of the landing page or contents of the website as a whole. Google Adwords algorithm calculates the relevancy of these three variables. Let me say it in other words how relevant are the keywords to the text ads and combined these two how relevant to the content of the landing page.

The secret behind doing all this in Google Adwords is to serve the internet user the most suited information what he is looking in the search engine while surfing and querying the search engine. Most of the advertiser bluntly hammers the keywords in the campaign to get the cheap visitors, this attitude of advertising gives them LOW CTR and un interested visitors. Google has launched this advertising mode to reach the potential clients on the fly and not to get the blind visitors. This method of stuffing keywords only increases the cost of the campaign in terms of invalid clicks or no sales.

Well, going back to the topic of maximizing potential through Google Adwords Keyword tool, the factor is relevancy. The keyword, the text ad and the landing page content.

The best practice is to divide the Google Adwords campaign into appropriate Ad Groups and better option is to name them logically to manage. All Ad Groups should be named as per the purpose they are going to serve and then accordingly fill the ad groups with the related keywords and write the compelling related text ad or text ads. Try to add one or 2 keywords in the text add. Let me elaborate more here for example you have 50 keywords in a ad group, try to first group these keywords logically in the ad group and let say you have 3 logical categories of keywords, you need to write minimum three text ads containing at least 2 keywords in the text ads. This way you increase the relevancy factor in your text adds and collection of keywords.

The third and most important part of the Google Adwords campaign is the quality of the landing page, quality means the relevancy of the contents of the page with the text ads, remember here keywords you already made relevant to the text add.

Now look into the scenario how you query the search engines, you first enter the keyword or phrase in the search box of the search engine, when you press the hit button the paid ads display, and you clicked one of the paid ads and landed on the advertiser’s website.

Google Adwords also works in the same fashion; this is what the reason writing highly compelling text ads relevant to the keywords comes first and determines the bid price. And at last user visits the website, if website contents are not relevant to the text ads, customer will leave the website without doing any purchase or registering the products etc.

There are few steps must be considered while creating the keywords list for the advertising, use the keyword tool various new option to find the most related keywords

Find keywords based on your site content. Instead of entering your own keywords, try using the Website Content option. It lets you enter the URL of your business website or of any site related to your business. The AdWords system will then scan your page and then suggest relevant keywords.

Create new, separate ad groups with similar keywords. We recommend creating several ad groups in each campaign, each with a small, narrowly-focused set of similar keywords. Use the Keyword Tool to discover relevant keywords, then divide them into lists of 5 to 20 similar terms.

Identify negative keywords. The Keyword Tool can show you off-topic keywords that users may be thinking about. Suppose that you sell cut flowers and that you give the keyword ‘flowers’ to the Keyword Tool. It may suggest the related term ‘gardens’ and you may want to add that term to your ad group as a negative keyword. That will keep your ad from being displayed on searches for ‘flower gardens’ or similar terms. This helps to ensure that only interested customers see your ads.

Find synonyms – or not. The Use synonyms box in the Descriptive words or phrases option is always ticked by default. This means that it might suggest ‘bed and breakfast’ as a synonym for the keyword ‘hotel’. If you untick the box, the tool will suggest only keywords that contain at least one of the terms that you entered.

Specify a language and location. If you’re using the Keyword Tool while signed in to your account, you may see an option to tailor results to a particular location and language. If you happen to be targeting Spanish speakers who live in France, make sure that you set the Keyword Tool to that language and location.

Start broad and then get specific. Try broad terms like ‘flowers’ in the Keyword Tool first. Then try specific terms like ‘red roses’ or ‘miniature cactus’.

Author: Mubashir Muhammad
Search Engine Marketing and Search Engine Optimization Consultant, a well known figure in the Pay Per Click and SEO field and copywriting skills and has a great experience in successfully completing over 100s projects in the niche mainly through freelance assignments. Content based SEO skills are yet unparalleled and helped a lot of internet marketers and search engines professionals

Article from articlesbase.com

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Search Engines in 2010 – 7 You Need To Keep an Eye On

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Search Engines in 2010 – 7 You Need To Keep an Eye On

Lets face it, Google is the dominating search engine, and will most likely continue to be that in the foreseeable future, there is thousands of smaller search engines that are working hard to gain a piece of the search marketplace for themselves.

The English language market for search is dominated by a few big behemoths. According to comScore the market for search in October 2009 was dominated by Google (65.4%), Yahoo (18.0%), Microsoft (9.9%), Ask (3.9%) and AOL (2.9%), followed by MapQuest, eBay, craigslist, Fox, MySpace, Facebook and Amazon.

With the search market valued at 0 Billion that makes every single 1% worth Billion when selling the company and you would do very well by conquering just a 0.1% slice of that cake. The number of start up search engines is only going to increase with more venture capital wanting a piece of the market.

This is the top 7 search engines that the 2010 blog headlines are likely to gossip around. New or old, they all have in common that they deliver good search results and they have been innovating in 2009.

Cuil

With two ex Googlers, Anna Patterson and Russell Power, in the management team and by claiming to be the worlds biggest search engine Cuil has a lot to deliver.

Overloaded servers generating low quality search results hampered the  2008 launch giving Cuil a fair amount of negative media attention but of you try a search today you’ll find the search results are really good and there is an explore by category function that is among the best I’ve seen.

DuckDuckGo

The search engine with the silly name and a cute interface uses a combination of Yahoo BOSS, Wikipedia and it’s own crawler DuckDuckBot to give you both hard information in a Zero-click information box, categories to further refine searches and the actual search results.

Founded by Gabriel Weinberg, who started and then sold The Names Database, DuckDuckGo is a private venture that has grown steadily since it launched in September 2008. Watch out for this search engine in 2010, it has a nice niche carved out for itself

Spezify

A totally cool search engine, Spezify. The search results are showcased as images and newspaper clippings pasted all over the computer screen, the clippings having one paragraph quotes from the result web site. By scanning some of the clippings you get a excellent overview of the matter you are researching and can make an informed decision on which search results to visit and read more about.

It’s also a great brainstorming tool. You’ll get a ton of new ideas for your article or blog post just by entering your keyword into the search box and watching the resulting mix of clippings and photos.

Secret Search Engine Labs

This search engine ranks sites differently than the big mainstream search engines. As Google gives priority to aged and big sites, many new, small and relevant sites are hard to find in their search results. The algorithm of Secret Search Engine Labs ranks sites according to on page factors and link anchor text and removes spam pages using the trademarked CashRank method.

A search engine that puts more weight on web page content than on site authority and that provides useful info to webmasters on how the search results are calculated, Secret Search Engine Labs was started in 2007 by Finnish software engineer and entrepreneur Simon Byholm with the aim to grow slowly into the best search engine on the Web.

Bing

First there was MSN Search, then Live Search and now with the latest re-branding we have Bing. With a forceful marketing campaign Microsoft has managed to grab almost 10% of the market for search. The media attention during the re-launch has fueled innovation adding new features like the daily changing background image, suggested topics and trends.

With Microsoft working fiercely to increase Bing’s market share you should watch them closely during 2010.

Blekko

This is a brand new start-up that is keeps it’s mouth shut almost as well as Old Google when you ask about the what and the when of their new search engine. The strong management team with ex-employees from Topix, Google, AOL and Netscape Search has me wondering if they have something fascinating going on.

We are still waiting eagerly  for Blekkos public launch. It was promised for the end of 2009 though so you can assume that it will make some serious headlines in 2010. We can only hope it’s good and exciting news.

Monitter

Monitter is not a classic search engine but a real-time Twitter search where you can monitor several keywords and see the tweets containing those keywords in real time as they are tweeted. When you need to monitor you niche or area of expertise or if you just want to track the conversation this is a neat tool.

There Are More Search Engines, Right?

I think you know that Google is innovating and it’s pretty sure they will make some noise in 2010. Wolfram Alpha is fascinating as it is the only major search engine that makes the results from data.

There’s a multitude of social, real-time or just weird search engines starting up and there’s no telling if one of them develops into the next Twitter and makes a permanent mark in the search market. You’ll find more information about these and many more at AltSearchengines.com

There is finally signs that we could see big changes in the search engine landscape after years of rule by Google, Yahoo and Microsoft. There’s new technology sprouting like mushrooms in every nook of the Net. There’s semantic search, visual presentation, real time search and socially powered search engines created. If nothing else is achieved at least the old behemoths will have to adopt the new technology to stay competitive, giving us better search results in the process.

Simon Byholm is the founder and CEO of Secret Search Engine Labs, an internet search engine with alternative search results and tools for webmasters and SEO professionals.

Article from articlesbase.com


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