by Media Museum

KEYWORD RESEARCH FOR NEWBIES

KEYWORD RESEARCH FOR NEWBIES.

Where Do I Start?

The first thing that business owners or entrepreneurs do when they go on to the internet is to look at the quickest way to make some money. Most of them want to make a million dollars overnight.  You know what? In all my time on the internet, I have only heard of that being done once. Yep, one launch when one million dollars was made in 24 hours.

Now don’t get me wrong. The guy was pretty good at what he did. He has a good product, he had a great pre-launch, he had the best affiliates, he had some great Joint Venture Partners. So everything put together came off really well for him.

So where does a Newbie start on the internet?

Everything starts with your keyword research. I don’t care what anybody else says. If you get your keywords wrong you are going to miss out big time on what ever money you thought you were going to make in your business. Learn how to do keyword research properly, invest your time wisely as this will create huge profits for you as you take your business forward on the internet.

What are Keywords?

The keywords are really the words that someone would type in to a search box to begin looking for your product or service.

If you sell “Roman Leather Sandals” and that particular phrase was being searched by a high volume of people, and if the competition of sellers was low, then you could be on to a good thing.

However, if you “advertised” your sandals under the keywords “footwear,” then the results would be considerably different for the worse. That’s because the keyword would be so popular there would be literally millions of people searching the phrase looking for all sorts of “footwear” not just your “Roman Leather Sandals.”

Let’s say there are 50 million competitors (this is the number of competition website pages that Google brings back as a result of the search) then that makes your job extremely difficult to dominate that particular niche.

You see, the keywords are where you find your hungry market. You find those phrases where there are plenty of people searching for that phrase. That shows you the market exists. All you need to do now is to get yourself in front of that market.

So it is important to get the keyword research right before you start doing anything in any niche or product sale.

What are the Rules to Keyword Research?

There are generally four rules for keyword research.

1.    The keywords have to be directly relevant to your product or service. If you are selling sandals then you can’t go marketing under the keywords of leather boots. There is no association between the two. Google will give you the best results if your keywords are directly relevant to your product or service.

2.    There has to be a hungry market. That is, a high volume of people actively searching that particular keyword or keyword phrase. Watch the volume of search is not so high that your competition is going to be high as well.

3.    There has to be low competition. The fewer the competitors the easier it is for you to dominate that niche. Spend the time deepening the micro niche to get to the lower competition numbers.

4.    The commercial viability of the keyword phrase. Now, the phrase could be relevant to your product or service, it could have a high volume of search, it could have a low level of competition but if the keyword phrase has no commercial viability it means that the people searching are not really intent on buying anything. They are only along for the Free ride. So change your phrase.

If all these factors are present in your keyword research, and you will find them if you look hard enough, then you could be on to a profitable niche that could bring you a lot of cash.

Now, when you find such a niche, keep it to yourself. Don’t go telling anybody about it, you know why??  Because before you know it, you will have competition and you really don’t want that.

What tools do I need to start?

The best place to start is to use the Free Tools that are available on the internet.

Google have a great tool. Just type in google keyword tool in the search box. Click on one of the links and you will be taken to the google tool. Now there are instructions on how to use the tool in the Google Webmaster Tools and also in the

Google Adwords Section. Again, just do a search in the search box and click on the link.

Follow the instructions and play around with the software until you know it well enough to do a live search for keyword phrases.

You can also try, www.freekeywords.wordtracker.com  You can type your main root word in to the search box and then click on “Hit Me”. Again you will be given a list of results that you can look through.

It’s all about spending a bit of time just looking around the internet. Google is your best friend when it comes to getting answers to questions. You can even type in to the search box something like, keyword research. Google will give you a ton of responses and you can look through and learn a little bit more.

The other great tool is Youtube. Go to Youtube and sign up for free. Then you can go to the search box and type in Keyword Research. Now you will get a whole host of videos where people are showing you how to do Keyword Research. It is amazing.

There is so much information on the internet to help you, so take a little time and ask Google.

Now there are a host of Tools that you can Pay for that will make your research a lot easier.

One of the tools is Market Samurai. It is one of the tools that has been around for so long and most of the internet marketers that I know are either still using it or it was one of the tools that they had used previously.

Market Samurai is a fantastic tool but again, you have to learn how to use it.  There are some great tutorials that are included in the one off investment cost. I would advise anybody buying this product to watch the videos several times and to practise using the product over and over again until you are familiar with all the

areas within the product that will help you in your research.

Keyword Research Pro is another tool that is fantastic to use. Created by Fabian Lim in Singapore, this tool has the same functionalities as Market Samurai and then has a few more.

There are too many for me to go through in this article. I would highly recommend this product to really give your keyword research a boost.

I could probably go on and on about different tools so I’ll just leave it there for now. As I said before, you can always search on Google and you will find plenty more other tools to play with if you want.

How Important are Keywords?

Like I said at the start. The keywords are where it all starts in the online business world.  In other articles we are going to discuss different marketing strategies all designed to drive a whole lot of targeted traffic to your website. Now if you have made a big mistake in your keywords at the start, then you are going to struggle when it comes time to implementing the money making strategies.

When we talk about setting deep back links to your website, again you need to have made the best choices when you selected your keyword phrases.

EVERYTHING hinges around the right keyword selection.

So, how important are keywords? It’s where it all starts and where it could all end.

Take your time and do your research. Make wise choices from the information you receive. Chunk the niches down to the tightest micro niche possible to give you the best start.

Keyword Research is one of the most important elements of your internet marketing strategies to boost your online business. Do it properly and do it right.

Find the right tools that you want to use for your research. Focus your time and get stuck in. Don’t get distracted by too many different products or niches at the same time. Choose one. Do your Keyword Research and move on to the next step.

What’s the next step?  I’ll get on to that in my next article.

Rethinking Communication: Keywords in Communication Research (International Communication Association Theme Book Series)

To observe that certain words are central to communication research is to prompt interesting questions about their influence. In taking such key words – or keywords – as its organizing theme, this book invites a careful reconsideration of several premises underpinning the vocabulary we use to document, describe and critique the world around us. Each of the book’s contributors makes the case for an enhanced awareness of the ways in which words shape the nature of our inquiries. Their shared aim i

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