Function & Form: Building a Website That Works

Function & Form: Building a Website That Works

When having a website built, it’s great to think of how you want your website to look…most designers will appreciate you having a “vision” for your site. However, do not let your vision overshadow your purpose for building the website. If you do, the site will could end up falling short of, not only your needs but also, your expectations. So, how do you avoid that pitfall? Well, in order to build a website that works—literally and figuratively—for you, the site must be functionally correct first and the visual elements used should work with the functionality.

Functional For Site Visitors & Site Owners

It is critical to keep the purpose of the website you’re building at the forefront of your mind. That’s to say, what do you want site visitors to (be able to) do while visiting the website? Are you building a community site where you want people to interact? Maybe you’re looking to sell products. Or perhaps you’re a business owner or non-profit organizer and just need an online presence so people can learn more about what you do. They’re all valid reasons to have a website built but the functional requirements for each is different. The community site needs an element that will allow site visitors to communicate with each other but the product site needs a way to process transactions and the online presence site simply needs to be informative.

Seems simple enough, right? Well, sometimes it is and sometimes it isn’t.

 Many of today’s websites serve multiple purposes. Some large sites may even have different purposes for different sections or pages within the website. That may result in the overall site needing a variety of functional capabilities—search result generation, form submission, multimedia interfacing, e-commerce, or even customized databases. Therefore, asking yourself, “What do I want site visitors to do / to be able to do on my website?” may seem like an easy-to-answer question but it really is a question that anyone wanting a website designed should seriously consider before contacting a web designer.

Beautiful AND Smart Design

Once you have clearly thought out the functionality requirements for your website, then you can turn your attention to how you want your website to look. Here’s a look at some things to keep in mind as you’re imagining how you would like your website to look:

• Use The 3-Click Rule Whenever Possible.

The 3-Click Rule is an unwritten rule that many professional designers adhere to when designing website. The rule states that it should not take a site visitor more than three clicks to get to a particular function. Translation: Make sure that the website’s navigational structure you decide on for your site is super simple. If it takes more than three clicks for a site visitor to get to a particular link or page, it isn’t likely the site visitor will get there. Instead, most will give up and move on to the next website in the search engine results.

Don’t Fight What The Consumer Has Been Conditioned To Do.

Web users are accustomed to going to certain links and locations to find certain information. For instance, most web surfers automatically look to the left or top of the screen for main site navigation options; site users have also become increasingly used to being able to click on a company logo to get back to the homepage. Don’t fight these web surfer design preferences…go with it! The exception: You can consider straying from these “norms” if you’re attempting to create a specific surfing experience for your site visitors.

Plan To Add Purposeful Content!

Don’t just put text on your website for the sake of “having something up there.” Site visitors will see right through fluff copy…especially if you attempt to fill the site with keywords to improve your search engine ranking without providing valuable content along with those keywords.

Also, think about how you speak to your site visitors. Your tone and writing style that you choose should fit the overall purpose of your site as well as the “vibe” you want site visitors to have when visiting the site. For example, if your website is going to be the equivalent of an online brochure, make sure that the design and text read as simply as a brochure would. If your site is geared towards children, use age-appropriate wording. Or, if your site is supposed to be a profit powerhouse, generating thousands of dollars each month from product sales, make sure that you have copy that sells on every page intended to sell site visitors on your product / service. FYI: Hiring a professional copywriter or working with a website design company that provides copywriting services can come in handy here!

Finding The Right Web Designer For Your Website

Once you have determined the basic functionalities of the website you’d like developed as well as some of the aesthetics you’d prefer, the next step is to find a professional website designer to actually build the website for you. The best way to begin is to ask friends for a referral but do not stop there. Website designers have different capabilities and specialties. The referred website design company may or may not be the right provider for the job. So, the next step should be to find one or two other potential website designers. When selecting designers for your short list, keep the following in mind:

• Budget & Price: Have a budget range in mind for your website that’s appropriate for the functionalities your site requires. Let your budget determine the designers who you consider for the job. However, the designer who wins the project should be determined first by their ability to design the website as you envision and second by price.

• Professionalism: Take note of the professionalism of the provider during phone conversations and / or email correspondence. It’s indicative of what the experience of working with them will be like.

• Work Samples: Request to see work samples but do leave room for some speculation. Work samples, unless created specifically for you, are always the result of the provider’s client’s preferences and not solely the designer’s abilities. Designers can make suggestions to clients for how a website should look or operate but in the end, it’s what the client prefers that goes.

• Value-Added Services: If you will be requiring more than just web design to make sure that you have an optimal website, consider finding a provider that offers value-added options. Some value-added services that design firms sometimes offer that simplify website operation or improve website effectiveness include website hosting, website maintenance, domain services, copywriting, and search engine optimization (SEM).

When you find the professional designer that you want to work with, explain what you have in mind for your website in detail, including your functional requirements. Then, be prepared to listen; a true professional designer will have additional questions to clarify your “vision” as well as insight about what else you may need in order to have the website look and operate the way you want it to.

The final tip for building a website that works: Be open-minded to all of the designer’s suggestions. You don’t have to go with all of the design firm’s recommendations but you should at least hear the designer out. Remember: You’re hiring a professional web design firm because of its expertise and creative abilities! Don’t cripple your designer by not allowing for at least some free flow of ideas. After all, the designer is the professional and there’s always more to beautifully designed and user-friendly websites than meets the eye!

Mauricio Navarro is President & CEO of Rationale Hosting. Rationale Hosting is a web hosting company delivering affordable web hosting solutions, domain name registration & FREE web hosting to consumers and business clients.



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Question by 학봉: What’s a good program to build website with?
First time building a website, its for World of Warcraft and I need it to export in a css format.

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Alabama Web Design

Web Design
by ocjess

Alabama Web Design

Fresno Web Design – The Most Important Factors to Contemplate When Selecting a Professional FresnoWeb Design Service

One of the most effective growth strategies for any endeavor is expanding into new markets. And what is the highly recommended way to offer your products and services and reach these new customers? Establishing an excellent online presence, of course. Once you decide the kind of web site your business needs, you’ll have to hire a web design service. There are some essential things that you should consider when selecting a professional Fresno web design service.

First-rate Customer Service

There is a popular marketing preceptthat states that, “The customer always comes first”. This is particularly true for web design. You are paying good money for a web site that is more than just another business card or brochure. You are depending on this web site to expand your business and raise your revenues. You ought to make sure the Fresno web design service you hire provides top-quality customer service. They should be readily accessible to customers, to deal with questions, clear up doubts, or simply just be there for you.

Consider, as well, the types of services provided. Creating a web site involves more than just the graphics design. The service you select should be able to convey your marketing goal, what you wish to achieve with your web site. They should keep in mind your demographics and plan the site accordingly. They must know about keyword research. Why have a web site if there will be very little traffic? A serious Fresno web design service should be able to handle these issues.

Competitive Rates

You might be tempted to choose the lowest bidder, but heed this warning: you get what you pay for. A professional Fresno web design service will offer competitive rates, but never the cheapest rates. Top quality has its price, and if you’re relying on your new web site to expand your business, the investment will be well worth it.

Estimated Delivery Time

Another essential point to consider when selecting a professional Fresnoweb design service is what their estimated completion date might be. With the amount of individuals conducting business online, you’ll want to make sure your web site is up and running as soon as possible. If you establish a realistic deadline, a serious web design service should be able to not only complete the project in timely fashion, but also deliver a web page that is exactly what you envisioned to accompany you to greater success.

To sum up, there are countless Fresno web design services to choose from, but if you contemplate the factors mentioned above, you’ll no doubt make the right choice.

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Question by Shaumela: Web Design!!!!!?
Does Web design is a main factor to attract customers to your website? i have a website (www.gordoniihoodia.net) and i think to give this website a better and an attractive look so please suggest me is there any need to do this or run with the current layout? bcoz ialready talked to SEoptimizerZ, thay are the good web design and SEO services provider company in USA http://www.seoptimizerz.com and they are asking for 00 for the complete new design with all customize products intro and adds!

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Honestly, I don’t think that an expensive redesign would help your site’s sales at all. The people that shop there probably aren’t too sophisticated so they wouldn’t care whether your add was awesome or mediocre.

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Just as early filmmakers struggled to break free from the conventions of live theater, after 10+ years Web designers are still trapped in the structures of the past. Forget pages, linear text and other archaic vestiges of design’s print ancestry; the separation of content from presentation has already changed everything.
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