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Attract Search Engine Traffic by Using Targeted Keyword Phrases

Attract Search Engine Traffic by Using Targeted Keyword Phrases

After you create a huge keyword list through brainstorming and via keyword tools, your goal is to find the words and phrases that are going to be the most effective in bringing lots of targeted traffic to your site. You can also use these words in your pay per click campaigns to maximize the paid side of search engine traffic.


Search engine marketing is most effective when you attract people who are ready, willing and able to buy what you have to sell, not people in search of general information. In other words, you don’t want to optimize your site for the most popular keywords in your niche.


The most popular are the most fought over, the hardest to get and the ones that result in the least targeted traffic. That’s three strikes. You’re out. So don’t go after the big, generic words until you are one of the big players in your niche.


You’ll experience more success sooner by taking a strategic approach to find words you can win with. You’ll constantly struggle, however, if you spend your time competing against sites like ESPN for “sports,” Travelocity for “travel” and WebMD for “health.”


Other phrases related to the main words are searched for often but have less competition. They have less competition because everyone’s too busy fighting over the generic keywords. As a general rule, the more specific the phrase, the more targeted the traffic will be. Those who type multi-word keywords phrases are ready to take action. This is who you want to reach. This is who you want to find you in the search engine results pages.


Consider these examples of specific phrases: instead of sports, try “youth baseball drills;” instead of travel, try “cheap cruises to Bahamas;” instead of health, try “workout tips for women.”


Having a huge list of keywords and the ability to see how many people are searching for phrases related to that word helps you find keywords and phrases you can win with. Sure, 5,000 people may search for sports and only 130 search for “youth baseball drills,” but if you are ranked at the top for the latter and you have information related to youth baseball drills, you’re going to convert an extremely high percentage of that traffic. But you would convert a much lower percentage from the 5,000 people just looking for anything related to sports.


Software is available to help you target specific phrases in your niche because it does more than just show you what words have high amounts of traffic. It shows you how many other sites are competing for those words. To use software like this, you type in the broad keyword. It gives you the number of times people have searched for that word in Overture. Then it extracts information from Google and how many websites are using that term on their web pages. It also shows any related words and the Google sites competing for those words as well.


But that’s not all a good program will do for you. It also analyzes the information for you with a “Results divided by Searches” (R/S) value. The lower the R/S value, the better chance you have to win with that word or phrase. All you have to do is decide which words you want to target, then use those words and phrases within your website.

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Search Engine Optimization (S.E.O.) – An Introduction

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Question by bosunblu: How To Improve My Search Engine Ranking And Get More Traffic To My Website?

Best answer:

Answer by Deeman
Easiest way is social networking like MySpace, FaceBook, or LinkedIn geared more towards professionals. U can also try http://www.linkreferral.com/adwel.pl?oldrefid=209654 for independent reviews/feedback on your site along with valuable marketing tips. Also, try a traffic exchange which be tedious but effective short-term depending your service or product.

Good Luck

What do you think? Answer below!

Buy Traffic for Geo-targeting Your Customers Targeted Traffic by Location Drives Your Visitors to You

Buy Traffic for Geo-targeting Your Customers Targeted Traffic by Location Drives Your Visitors to You

 

Buying targeted traffic for your website that clearly differentiates your geographical market from your competitors can bring you closer to top search engine results and your customers closer to you.

 

Buying a business with targeted traffic determined by location, location, location has always been a cardinal rule of business success. Even though the web is the “World Wide Web” – the location of a business, and the targeted location for traffic that the business serves, is still paramount to success – particularly if competitors ignore the competitive edge of geo-targeting.

 

Geo-targeting is quickly becoming more influential in search engine results. Google’s top results often include geographically determined businesses first, or the ability for a search engine user to search by zip code. Google Maps is quickly gaining ground around the world, and is making explosive growth in website applications. Google, Yahoo and MSN also offer the opportunity to buy pay-per-click ads that target specific geographical areas in a search request. Even if a user doesn’t explicitly state a geographical area in the search engine request, Google can recognize the area from the user’s personal history and IP address – and they do take this into consideration when determining the order of the websites listed in search engine result pages.

 

The opportunity to buy traffic for geo-targeting is expansive – but not always expensive. Marketing strategies available to buy traffic for targeted traffic are not limited to listing your website in the yellow pages or the local online phone directory. Many search engines offer a website the opportunity to list their website’s geographical area served in the search engine’s own local directory. The cost to buy traffic for search engine listings can range from to hundreds of dollars. There are also many location specific directories that provide an opportunity for you to buy traffic through a directory submission listing relative to your targeted traffic market. These directory submissions are often offered at a reasonable price – and if your targeted traffic market has been analyzed thoroughly, these can provide your website with a rich return. There is no limit to the number of directories you can submit to, so if you serve internationally, you can buy traffic promoting listings in each individual city, state, territory and country.

 

There are many travel and entertainment directories that allow you to buy a listing to increase traffic. The most recognized directories are for restaurants, hotels and travel services. But there are niches that go deeper than that. You can also buy traffic listings for directories that focus on stores, products, hobbies and other specific interests.

 

Buy traffic for geo-targeting, and your targeted traffic market will become your website’s regular traffic. Taking the steps to implement specific marketing strategies that your competitors are likely to set aside can make a significant difference in your website’s placement in the search engine result pages. Take the time to determine your website’s geographical advantages and limitations, and buy traffic in the directories that are available to promote your website. Drive your targeted traffic to your website through geo-targeting, and your targeted traffic will begin to target you.

 

 

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Question by kraizykid_77: Whats best way to get targeted traffic to my website?
I wasted a lot of money on people clicking my google ads with no sales and im trying to figure out a way to promote my website. Ive been through everything i can think of and im out of ideas.

Best answer:

Answer by chapeau_cheryl
There are a few things you can do:

Search Engine Optimization is one of them. you can optimize your website for the keywords or phrases focused on the products you sell or the niche you are in or the traffic you want to get. then, when searchers are searching for those words in a search engine, your site can be found relevant and then ranked higher. when this happens, more people will click on your site from the search engine.

Also, you can do Pay per click the right way. use phrase match or exact match for some of your more expensive but more conversion driving keywords. Also, don’t direct them right to your website. they will get distracted and not convert. make a landing page with information about your product or service, and then capture their contact information from this landing page. it will give you better leads to hopefully turn into sales.

Good luck!

Add your own answer in the comments!

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