There are some practices you need to be aware of when promoting your company using email. Of course you have to avoid being filtered out as spam, but there are other ways to make your messages more effective at selling your products. Keep reading for great e-mail marketing advice!
Every single person on your email marketing list must request a spot on it, so never add anyone against their will. If you don’t have permission, be prepared to not only receive spam complaints but also to lose customers.
Subject Lines
Use a couple of different subject lines to test which one has a better response. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. This strategy will show which subjects customers open, and which get ignored and sent to trash.
Try different email formats until you find what works best for you and your readers. To make sure it gets the most attention, important information should always be in the top portion of your emails. Try using various formats to figure out which of them gets more responses. When you know which format works the best, stick with it. When you do this all of your customers know where they need to look for when searching for information they are interested in reading.
Product Offers
Keep in mind that the ultimate goal of your marketing with email campaigns is selling your products or services. That means that every single email should bring readers closer to buying. This can be accomplished by writing an email filled with information regarding new product offers, old product offers, or special deals that are available to them.
You should ask your customers to opt-in and then confirm they wish to receive your newsletter. This helps to ensure that the customer is legitimately interested in receiving your emails. It also helps to keep your business emails from being viewed as spam.
Limit your email communications to once a week. Your customers, like you, have busy lives and probably receive many emails each day. If you send more than a weekly email, they may begin to skip over them or delete them without ever receiving the content you worked so hard to create.
You usually don’t want to send emails around major holidays. Your emails may get overlooked since many people aren’t around their computers at this time. Keep in mind that there could be exceptions to this. For example, if you’re having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.
Ask your customers for expressed permission if you want to send them email messages. If you don’t have permission, people will not trust you and you will build a bad reputation. Spamming activities can also cause your domain or IP to be blacklisted by Internet service providers, which can definitely affect your business.
Unsubscribe Link
Always include an unsubscribe link in your emails. You always want to have an unsubscribe link, and don’t keep it buried someplace where people cannot see it. All of your users should feel as if they have a choice, without feeling pressure from you.
Utilize both passive and active feedback in your email campaigns. To get active feedback, ask your readers for suggestions. Passive feedback is much more subtle and not noticeable to the reader. Passive feedback is comprised of the tools and monitoring techniques you use to see which links receive the most clicks and to determine the open rates of your emails.
It is important to always ask prior to putting an individual on your email list. Not doing so will anger people, which will result in deleted emails and unsubscribing from your mailing list. If unsolicited mass emailing is part of your regular routine, you may find your business is in danger of accusations of spam.
The tips you’ve just read can take your campaign from spam to spectacular, but only if you put them into use. Use them for existing or new campaigns in order to increase success.