Why Important Is To Ensure Usability And Search Engine Visibility In Your Web Design
We saw a website that had a heavy use of graphics with images in its page layout and different background images used in different pages. The top navigation bar was entirely driven with using JavaScript and the use of Flash could also be experienced quite well on the site. All in all, the site seemed to be designed by a new web designer or an unexperienced freebie. The site may appear good in terms of used gadgetry to make it look pretty, but it doesn’t work well under all browsers and also has other weak issues like less usability and less search engine visibility. And such websites tend to attract reduce number of visitors with the passing time.
Therefore, to make a site that looks apparently good may fail to do good on web. To encounter such problems web designers should design a site that not only exists in the virtual world but also compete well with others.
What new comers in web designing industry do is that they focus more or less on its appearance, leaving its functionality behind. The site must indeed look pretty in the eyes of the users but it is even important to know, that appearance is not all for a website. The best example of this can be Google that looks just plain but attracts highest number of users than any other site in the world. Though, it does not mean that you overlook other important issues while designing your website.
The usability factor is far more valuable in website design. It is important to achieve your objective of targeting maximum organic traffic to your website. Every site has its own purpose, as some are only there to answer users’ general queries, some to provide information, and others to sell specific products and services. So, whatever purpose you have with your website, there are a number of things involved in a website design. And the usability of your website is important so that you you can achieve that purpose. It should have –
Availability of Information – suppose you have an ecommerce website, so the users should have access to all details of the products they want to buy and a flexible mode of the payment, etc.
Accessibility of the available Information – it is not only important to make your site available with the useful information but the information should be accessible though. To make it easily accessible, put the link to that place.
Third comes navigation of the website, which is again crucial to have it in proper way in website. A good navigational system allows easy movement to the users from one page to another. Also, it is always better to include a site map in your web design. This also helps search engines to crawl every page of your web site.
Apart from every other facet of a good web design, the search engine visibility is very very important for the success of your website. When a site is newly designed or redesigned, it is crucial for it to appear on top search engine result pages. So a web site is designed with keeping the search engine friendly elements in the mind. A site using lots of Javascript is bad for a website as search engine do not find Javascript while crawling the site.
So, even you design your site in most aesthetically looking way, keep its usability and search engine friendliness in mind to bag most of the success stored for you.
Kabir Bedi is the senior web consultant at LeXolution IT Services, a professional web design company, India that provides efficient web design services and SEO services to its clients. He also advices his clients about creating a successful online presence for their business.
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