Monitoring Your Search Engine Visibility

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Monitoring Your Search Engine Visibility

If you are maintaining a website, you know how valuable SEO tools can be to your efforts to stay visible with search engines.  Visibility is the key to keeping your rankings high.  High page rankings ensure that your website gets the most exposure.  There are a few tools that are specifically helpful.

Part of the tools that are offered by the Google Monitor program includes ways to measure statistical information about your website, like visitor numbers and crawl times.  The Google Spider is the automated bot program that crawls the Internet and indexes websites.  Indexing is basically just the storage of the information that a search engine gathers when it crawls.  It is a good idea to know when your site was last indexed by the search engines.  It can tell you if your site pages were cached (stored) since the last time you updated.

Many search engines provide you with the ability to check the statistics that are attached to your website by each individual search engine.  This ability is provided by a site tool that is usually accessible through the search box of the search engine.

Using the search engine’s site tool provides you with a broad range of data.  You have the ability of learning what other websites have mentioned your website, which can include your URL in a clickable link or a simple text mentioning.  It also can provide you with a list of sites that have backlinked any of your pages.

Yahoo’s site and info tools are accessed through their Meta Words search help page.  I know this may be confusing, but it is the same concept as Google’s site and info tools.  In addition to the same information that you get from Google, you can also find out exactly which of your web pages has been indexed by Yahoo.

MSN’s search engine works in the same way as the other two search engines mentioned previously.  MSN also offers a broad range of tools for webmasters to use to help keep track of the statistics of their websites.  Again, you are provided with information about your site that is related to how well it is doing.

Checking your page rankings is also important.  Regularly checking your rankings help you determine if your efforts thus far are working.  The easiest way to check your rankings is to visit each search engine’s main search page.  Enter your chosen keywords in the search box.  Locate your website among the listings.  Where your website is located is your ranking.  If you find your website listed on page three as the second one down, your ranking is 22.  Most search engines provide ten listings per page.  Generally, you do not count the listings that are in the Sponsored Results box.  These websites have paid to be listed in those boxes – they have paid for their top rankings.

It is very easy to use the simple things that are provided by the search engines to help you increase your website’s visibility.  The webmaster tools will prove to be a valuable addition to your toolbox.  It is important to thoroughly monitor your website.  You need to pay close attention to what is going on with your website.

Richard is the owner of the Google Monitor Tool, this is a great tool for people that would like to monitor the google SERPS on autopilot, if you want to know more about Richard check out his personal page about the google monitor tool

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Build Web Site Traffic

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Build Web Site Traffic

Build Web Site Traffic

Introduction: All online business needs traffic and more traffic. You must build web site traffic or your business will seriously suffer and all your work and money will be wasted. Your objective may not be getting to number one on the search engines but you should try to get to the first page. There are several things you can do to build web site traffic.

There is no need to spend a lot of money to build web site traffic. If you own a web site you are most likely receiving all kinds of suggestions to buy web traffic software that will generate web site traffic to help make you a lot of money. I suggest you ignore these sale pitches and do it free by listing your site with multiple search engines, posting articles on article sites, and becoming a blogger. Here are some simple steps to get web site traffic to your site that are free. By doing these things they can make a huge impact on your online visibility.

Submit Articles

Search for key words, both single words and long-term keyword and do. You can use long-tail keywords which are about two to three words in length and then write something about it. Insure article is interesting and free of errors then submit it to several different article directories. This is free and is an effective technique to market your web site and improve web site traffic.

Create a Blog

A blog does not cost you anything except for your time to create one and keeping it fresh with material. It is an excellent method to get web site traffic to your site. Blogging is a creative way to maximize your resources and attract the attention of internet users. With a set of goals and a good command of English and writing ability, blogging permits you to express yourself and invite people to interact with you on the web. Blogs also provide businesses with an avenue to showcase their products and services.

Build Links

Remember “No man is an island”.  To generate web site traffic your site needs to connect with other web sites. If you have a blog you can visit other more popular blogs and post some comments and then insert links to your blogs. Use the blog to entice other bloggers to your site. You can buy link assistance but why buy the service when it is free. In addition you may want to send emails to other website owners and humbly request for a link exchange. Just make sure your blog has things in common with their site. Many site owners allow this type of link partnership especially if they see mutual benefits.

Post Viral Videos  

Videos are playing a big role in Internet marketing and increase web site traffic. As the saying goes “a picture is worth a thousand words” and a video is worth that much more. It is much easier for a potential customer to watch a presentation than read about it. If you have not considered this strategy yet you are missing a lot of opportunities to advertise your site. Posting a video on your site is free so start creating videos which showcase your web site and the services it offers. Post those on YouTube and down load them to your web site. Remember, it is absolutely free and will attract traffic.

Les Donovan has extensive experience in the DIY home improvement and repair business from basic and custom home construction, finish carpentry and landscaping.  He offers DIY detailed suggestions for interior and exterior project to enhance your home and save you money on his web site http://www.homeimprovementplusperks.com . He can help you make your home your castle.

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5 Ways to Increase Your Web Site Traffic

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Question by Brian M: Where can I find web site traffic details?
I am looking for specific information on top websites that includes visitors, visits, pageviews per visitor, etc. Alexa shows me relative information and percent change, but not specific details on number of visitors (unless I simply can’t find it). Can you point me in the right direction?

Best answer:

Answer by imisidro
Alexa is the most you can get — and Alexa itself is NOT an accurate depiction of a site’s actual traffic as it is dependent only to those who downloaded the Alexa toolbar.

Traffic information is typically private, and not public information. The granular data you want is typically accessible only to the website owner, web host and the third party vendor providing the web traffic software.

Nielsen Netratings http://www.netratings.com/resources.jsp?section=pr_netv&nav=1 can provide you the data — but you have to pay for it, and it ain’t cheap. The most you can get free from them are their monthly rankings of the top 10 or top 20 and even then it only shows you visits.

What do you think? Answer below!

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