Tag Archives: email marketing

Tips On How To Make Money Online From Affiliate Marketing – Part 4

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Tips On How To Make Money Online From Affiliate Marketing – Part 4

Email marketing is also an effective way of staying in communication with your customers. You can achieve outstanding results with email marketing by investing a small amount of time and  momey. Email marketing is inexpensive, as there are no production costs, materials or postage costs, apart from email marketing software programs.  Using your opt in list of email addresses of customers and/or subscribers that have agreed for you to can send emails to them, you can use email as a channel to send communications incorporating promotions, brochures, new product announcements, and other aspects of your marketing campaign.

WHAT IS EMAIL MARKETING?

Email Marketing is simply using email to distribute your business’ marketing messages to communicate with your prospects and customers. Email Marketing makes it easy to put the right information in front of the right people at the right time. For ver a decade, email marketing has proven to be an effective marketing, lead generation and sales strategy.  Being instantaneous, average responses to these types of email occur within 48 hours of being sent. The most popular form of email marketing is growing your own list, for example a newsletter, and sending emails to the list containing tips along with things subscribers might be interested in buying. 

Email Marketing can also cover advertising on email newsletters or follow up emails to existing customers. While you could include these other wider definitions in email communications, a lot of people discussing email marketing mainly use the term to describe the process of building a list with a view to growing ader loyalty and making sales.

IS EMAIL MARKETING DYING?

With the advent of new marketing techniques such as social media, video and mobile marketing, and a host of other new  communication channels, one might assume email marketing is a thing of the past.  However email marketing is not on the decline, if anything the reverse is true.  Don’t assume that email is yesterday’s news, and has little chance of keeping up with the other marketing methods now available.  The numbers say this assumption is incorrect, with email usage being remarkably steady, even in the face of new competition. Research shows that email is still the preferred method for receiving commercial messages of 74% of adults.

This perhaps surprising statistic explains the continued proliferation of e-zines and other email marketing today by small and large businesses. There are good reasons to conduct email marketing campaigns in 2011.  Campaigner recently surveyed its users about e-mail marketing, resulting in 33% indicating they were going to continue with their e-mail programs in 2011, and 61% responded that plans were underway to increase the use of e-mail in their marketing programs.  Almost 100 percent planned to continue or expand their e-mail marketing programs to gain new prospects. 

WHAT IS EMAIL MARKETING USED FOR?

Email marketing can be used for branding, lead generation or networking, or sales. Many businesses see th value of e-mail marketing as part of their overall marketing and sales process  because of its return-on-investment (ROI).

HOW MUCH WOULD YOU USE EMAIL MARKETING FOR A NEWSLETTER?

Twelve e-newsletters evenly spaced out across the calendar delivers consistency without being overwhelming for you or your prospects.  It’s a great way to show your knowledge and experience in the industry and your community. Take a few minutes each month to subscribe to newsletters from other businesses with similar customers to see how they use email marketing for newsletters.and brainstorm great ideas for topics. You will derive value from listening to others involved in the conversation and keep the pulse of your prospects. 

SHOULD YOU OUTSOURCE YOUR EMAIL MARKETING TO A THIRD PARTY SERVICE

Whilst there are a number of excellent email marketing software services such as aWeber, it is always a good idea to have your needs handled by a third party service provider. There are other benefits of having an off-site service. There are many options to choose from, ranging from self-serve programs to ones that completely managed by an outside vendor. Choices are often dictated by the level of expertise and resources available internally, your expertise and available time.

EMAIL MARKETING MISTAKES IN AFFILIATE MARKETING

Many small businesses succumb to similar mistakes when formulating and executing an email marketing campaign. One of these is bland and/or misleading subject lines. Before a recipient opens an email, the subject line is the only point of contact between your business and them. The subject line must be compelling. so inject creativity and imagination into the subject phrasing. Dull subject lines like ‘May Newsletter’ result in lower open rates compared to teasers written in an ad headline style.  Each subject line needs to promise the reader will gain something by opening the email, so the value proposition needs to be obvious, and  communicated it in as few characters as possible.  Displaying who the email is from has an impact on open rates, so ensure the recipient knows the email has come from your business and the ‘From’ field of the form hasn’t been filled out so it looks like spam. 

Make sure your email marketing consists of emails that read like little more than heap sales pitches, as whilst it might be your purpose to increase sales, subscribers won’t appreciate this viewpoint when reading such an email. Don’t conflate your priorities with your recipient’s desires and interests. Expect mediocre results if the email doesn’t address the reader’s needs. Its a mistake for email marketers to think the size of a campaign’s database is the most important thing rather than the level of engagement and comprehension of people’s preferences and behaviours, namely the breadth of information in the database. A database of 2 million people, only 10% of whom are active is far less impressive than a database of half a million with 75% active which comprises information as to the recipients’ preferences.

Resist the temptation to be over-inclusive in the information you put in the body of your email. as the immediate objective is to get the recipient to follow through on a call to action. The email content must elaborate on the subject heading line, and withhold the desirable information in the body copy, in addition to including a call to action, which is the most crucial functional aspect of the email. It is a brief imperative issued to persuade recipients to pursue the value proposition of the email, whether clicking through to a landing page on your site, picking up the phone, or visiting a store to buy a product.

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Avoid excessive design flourishes like animation and other visual design elements in email marketing which are more time consuming than email templates, and can put a barrier between your reader and your business,  either rendering the navigation to the key message difficult or obscuring the value proposition. It can also delay email loading times and formatting for mobile readers.  It is a mistake to send each recipient the same email without regard to segmentation, and the different interests and concerns of recipients gleaned from your past interaction with them and how they responded to past marketing campaigns. Segment your database according to interests, and  craft emails that catering to each group to enhance receptivity. 

Be careful not to break the law, as recipients have to have supplied their email addresses  with either express or implied consent for you to legally send them marketing information. Express consent entails that they have filled in their email address or ticked a box for the explicit purpose of receiving more information. Implied consent is when you have received their email address by some other means with the expectation of some further form of email contact, be it marketing or otherwise.

If you aren’t using analytics to track the performance of your email marketing campaigns you have no way of knowing whether your strategies are effective. Ensure you have access to a good quality email analytics package, to discern which features of your campaign are working and which are in need of tweaking. One of the key benefits of email marketing is its ability to track and measure performance in a timely fashion. so you should be testing all components of your email marketing, including subject lines,  imagery, call to actions, send times, layout and so on. Testing can be as simple as conducting an A/B split test where you create two versions of the same email with only a single variation between them, so that after sending each version to 50% of customers you can compare the performance of each to see which worked best.

GENERAL TIPS TO IMPROVE YOUR  AFFILIATE MARKETING CAMPAIGN WITH EMAIL MARKETING

The most significant way of improving your email marketing is to give subscribers what they want, sending relevant and interesting emails. When subscribers know  there is something valuable in your email, your open rates and conversion rates dramatically increase. Offer something of value in every email you send, such as industry research, tips and tricks, discounts etc. This helps establish your credibility and credentials and helps you become acquainted with your readers, which you need to do in order to deliver relevant content,

You won’t always know or understand what your subscribers care about, but you can work hard on finding this out by conducting online surveys requesting specific information on your

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Direct Marketing Network

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Direct marketing is a way of advertising directly to the consumer through fliers, catalogues promotions
and street campaigns. Traditional methods of advertising such as radio, television and news papers are
not used in direct marketing. Telemarketing, email marketing, leaflet distribution, broadcast faxing and voice mail marketing are some of the methods considered as direct marketing.
Direct marketing has definite characteristics in its marketing style, which differentiates it from
other marketing methods, such as the ability to directly reach the consumer without the use of
intervening communication media, and the ability to be able to track and measure the positive
responses received by the consumer.
Direct marketing is mostly used by small to medium business enterprises, which may not have a well
recognized branding and also which run on limited budgets.
Direct marketing methods are generally very precise, with what it wants to convey to the consumer.

Direct marketing is mainly popular due to its ability to track and measure the positive responses.
Even though direct marketing is considered as measurable, in certain instances such as email marketing, it is not possible to measure how many of the emails were effectively read and how many were treated as junk or spam.
Network marketing which creates a direct marketing network is a popular method of marketing. It is a multi level form of marketing where the sales people or marketers reach out to the consumers through other known parties, creating a direct marketing network. The direct marketing network is based on a hierarchical structure where the company concerned is at the top of the direct marketing network. The marketers and the sales man, who are mostly employed by this company, are at the next level of the direct marketing network, where they are solely responsible for the marketing and sales of the products or services.
These marketers, unofficially, or in some instances officially, get the assistance of people outside
the company, to market through word of mouth, distribution of fliers, propagating emails and various other direct marketing methods thus distributing their work load to reach a large number of consumers. The direct marketing network is not static and can keep growing due to the number of marketers building up in the bottom level.
Taking into consideration promotional activities through email, it gives a clear picture as to how this direct marketing network is built up. Promotions are decided by the heads of the marketing team which is then distributed to the marketers for emailing. The marketers in turn send these promotional emails to consumers, whose email addresses, are available with them. For propagation purposes these emails are sent with a prize tagged to it, which in most cases offer, entry to a raffle draw, if the advertisement email is forwarded to a specified number of email addresses. Due to the attractive prizes on offer the receivers of this email forward it to many other recipient s, assisting the direct marketing network to grow.

Direct Marketing Services

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Direct marketing services involve reaching out to customers via firsthand methods like direct mail, telemarketing , email marketing and so on than opting to traditional advertising channels like radio, television and newspapers. With direct marketing it is possible to receive immediate feedback from customers. Additionally, it saves time and money compared to advertising on visual media. Furthermore, direct marketing enables generation of more accurate statistics as sellers can interact with potential buyers one-to-one.

Direct Marketing Agency (DMA) is the authoritative body in the United States, which manages, moderates and controls all direct marketing services in practice with in the United States. DMA is responsible for creating awareness, endorsing direct marketing agencies, offering assistance, references and other required resources to those who make use of direct marketing services.

One of the most dominant direct marketing services used by almost every agency is direct mail. These agencies gather email and postal addresses categorized under different groups, in order to post communiques about products and services. Some of these groups are, home owners, new movers, and professionals (doctors, lawyers, nurses, technicians etc.) According to the direct marketing report in 2010 issued by Experian Inc. direct mail has been regarded the most effective to acquire new customers and keep track of live old customer leads. Many direct marketing agencies provide preset databases of customer postal and email addresses for a nominal fee. This has propelled direct mail in to greater heights in direct marketing services field.

Two similar forms of direct marketing services is telemarketing and email marketing. In telemarketing salesmen place calls directly to potential customers. However, in US certain telephone numbers belong to no-call-lists. Therefore it has to be made sure that the client list is free of these numbers before services can be initiated. Although not as effective as telemarketing, email marketing is an inexpensive method of reaching into a wider audience. The downside of email marketing is that there is a greater chance of messages not being able to reach the customer due to problems like spam filters, barring at ISPs etc. Voicemail marketing is another variation of email marketing, where voice messages are left at customers’ voice mail boxes and voice messaging systems.

Although, television is not generally accepted as a media for direct marketing, direct-response television marketing is an effective way of obtaining direct marketing services. The two variations of direct-response television marketing are, long term and short term. Long term direct-response marketing makes use of a television advertisement which is usually 30 or 45 minutes long. Short term advertisements are 30 or 60 seconds. During the advertisement is being telecast screen prompts of telephone numbers are given for viewers to call, so that they can purchase the item/service being advertised.

How to Build Email Lists to Have Maximum Impact

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How to Build Email Lists to Have Maximum Impact

Product launches have necessarily to be preceded and followed by marketing to prepare a base of loyal customers. Email marketing is what comes to mind first.

Building opt-in email lists is the most important part of email marketing. It gives you the best chance of knowing whether your product has received a favorable response or not. It is a processing of creating a list of responsive and potential customers through websites. Email lists also help you during a slump in the market by allowing you to keep the traffic flow intact.

Vast email lists offer an array of opportunities and chances to web owners. But building email lists is not an easy task as a lot of problems such spam and phishing are troubling the Internet world. But using certain time tested techniques, useful and result-oriented email lists can be prepared.

To begin with, you must first determine what number of email lists you want to build. For this you need to know beforehand what is your target audience. Setting the target is a must but it has be realistic and within your capacity. To arrive on a correct figure, figuring out the number of names that you can harness from a particular activity over a certain time period can be the way to go.

Planning in advance and choosing the most appropriate strategy can be of great help. Do cost benefit analysis by comparing the expenses you may incur if you go for a paid advertisement with what you may have to fork out by having articles written by copywriters. You can also make comparisons among banner ads, PPC ads or any other marketing methodology.

Before working out your target numbers, you must have a test trial even if it costs you more because in the long run you will be the beneficiary. Testing will allow you to know which email lists building method is more important and effective.

The main key is to remain focused and not get distracted. The world wide web is a maze of vast knowledge wherein you are very likely to get lost. You need patience and proactive approach to sail through this web of immense information. Any unplanned decision can backfire but at the same time a scientific approach and application can do wonders.

Author:

Author is expert in email marketing, presently render her services to Rupiz Xpress that helps you in building email marketing campaign, email marketing, email marketing UK, Customized Lead Generation.

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Question by Jake the snake.: Does my resume look alright? Please help!?
A business associate fully conversant with computers, word processing, spreadsheet and email programs. Customer service and telephone reception capabilities and an ability to devise ongoing training sessions and to supervise colleagues. A firm believer in good work ethic–everything that fosters the best results is accomplished through utmost honesty and perseverance.

EDUCATION

Valencia Community College, Orlando, FL
Associate of Science in Business Administration 2009
Associate of Arts in Business Administration 2009
Certifications: Business Operations, Business
Management, and Business Specialist. 2007
GPA: 3.13
Honors: President’s List & Dean’s List

BUSINESS EXPERIENCE

Ruby Tuesday Inc. Aberdeen, NC
Shift Leader 2001 – 2005
Ÿ Led 20-person team in fast-paced environment.
Ÿ Controlled inventory by monitoring food levels and costs.
Ÿ Managed receipt of morning deliveries and vendor invoices.
Ÿ Special contributions: proactively offered suggestions for improvement in management meetings, initiated employee cross-training, and increased sales.

SKILLS

Ÿ Computer-literate with extensive software and hardware knowledge covering variety of applications. (Windows 95/98/XP/Vista/7, Microsoft Office Suite, Adobe Suite, Mac)
Ÿ Exceptional listener and communicator who effectively conveys information verbally and in writing.
Ÿ Flexible in all environments to effectively prioritize and juggle multiple concurrent projects.
Ÿ Professional whose strengths include cultural sensitivity and ability to build rapport with diverse workforce in multicultural settings.
Ÿ Spirited, knowledge-hungry, eager for challenges and quick to absorb new concepts.
Ÿ Reliable with creditable employment record.
Ÿ High degree of meticulousness.

excuse the Y symbols. its just transfer problem from word.

Best answer:

Answer by FaithE
Don’t put “Ruby Tuesday’s 2001 – 2005. That’s way too vague.
Put June 2001 – Sept 2005, 20 hours per week, or full-time

As for your skills, some of what you have listed are not skills, but attributes. “Advanced computer skills” is better than computer-literate.
Exceptional listener…good line.
Flexible in all environments? Are you a yoga master, too? Lose that phrase and start with effectively prioritize.
Start the next line with Ability to build rapport. Scrap all that comes before it.
Scrap the whole next line about spirited and knowledge hungry. Save it for the cover letter and just put “quick learner.”
Scrap the reliable with creditable yada yada line.
High degree of meticulousness sounds obsessive-compulsive. Skip it and save it for the interview.

I’d leave out the “proactively offered suggestions for improvement in management meetings” because frankly, no one likes this guy, and I rolled my eyes just reading it. Skip the telephone reception abilities phrase and add to your skills list that you can use a multi-line phone. Scrap the whole firm believer in work ethic line and save it for the interview.

Know better? Leave your own answer in the comments!

Internet Marketing Help

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The internet is a fast growing media for marketing and internet marketing is increasing in popularity by the minute. Internet marketing is the method of marketing various product and services through the internet. It is also referred to as on line marketing, e-marketing, web marketing and i-marketing. Internet marketing is unique due to its interactive nature. Internet marketing is not restricted only to marketing on the internet, but also includes marketing through emails.

In this age of the computers, since many people are used to accessing the internet people can be reached very quickly and effectively through internet marketing.
It is very advantageous to the buyer as they can see the product, find out the availability, compare prices, check reviews before purchasing. The convenience of shopping from one’s home computer is also an invaluable feature of internet marketing. It is a time saver and some times a life saver.

Even though internet marketing is so popular and freely available to go ahead with it one has to be knowledgeable on how to get about it. There are many sites that offer internet marketing help. Many sites offer some good internet marketing help tips. Lots of sites offer internet marketing help on how to get your site to appear in the top ten result of a search engine, by optimization.

If you know how to create your own web- site to market your products or services you may not require any internet marketing help. You can just browse the internet for ideas to improve your internet marketing. But if you have no knowledge on how to create your own site you might have to rely on web site companies to create your web site. Sometimes even though you have the knowledge of how to create a web site you might not be effective enough in marketing your products and services and therefore may need internet marketing help.

email marketing can be done easily as it doesn’t require much technical knowledge and therefore does not require internet marketing help. You only need to design your advertisement on email and pass it around. But in email marketing you cannot proceed without a customer database. You have to either build up your customer database or purchase the rights to such a database. The success of email marketing is dependent on the number of people it reaches and the effectiveness of the advertisement.
Since internet marketing is a very effective way of marketing your products and services, if you are not very fluent in internet marketing techniques it is best to get internet marketing help when venturing into that area. It will definitely help your business boom as it is a cost effective method of reaching a multitude of customers.