Tag Archives: Keyword

Advanced Keyword Research – Take Your Search Marketing To The Next Level

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Advanced Keyword Research – Take Your Search Marketing To The Next Level

As most search marketers know, conducting effective keyword research is crucial achieving PPC marketing and search engine optimization success. By researching keywords on an ongoing basis, you can continuously find quality, and action-producing keywords.

But to distinguish yourself from your competitors, you really need to take keyword research to the next level. That’s where advanced keyword research techniques can help separate you from the search engine marketing pack.

How to Conduct Traditional Keyword Research

Before I discuss advanced keyword research, let’s start by looking at some of the basic methods of traditional research.

Basic Methods for Researching Keywords

Some of the most popular methods for performing keyword research are also pretty basic and straightforward:

* Brainstorming – think up keywords that your customers would type into search engines to find your company website
* Keyword suggestion tool – you can get keyword suggestion ideas from a variety of free keyword tools on the Web
* Examining competitor sites – by checking a competitor’s on-page and off-page optimization efforts, you get a very good idea which keywords they’re targeting

The trouble with these approaches is they’re each intrinsically flawed.

First, by brainstorming, you’re guessing which keywords users will search on to find your site. There’s no actual search data to back you up. Secondly, keyword suggestion tools offer lists of keywords, which are based on estimates (not real searches) and available to everyone, so there’s no real competitive edge if everyone is using the same keywords. Finally, just because a competitor’s keywords are relevant to their website and business, doesn’t mean they’re relevant to yours. You can’t assume what works for one site will automatically work for another.

The Benefits of Advanced Keyword Researching

To gain the upper hand on the competition, you need to go beyond traditional research for keywords. Advanced research methods involve using keyword data from your own website data history and your own search log files. By conducting keyword research in this manner, you’re ensuring that your data is:

* Highly Relevant – the keywords users searched on to find your website are related specifically to the services or product your website offers.

* Totally Unique – unlike keyword tool data, your search log files are distinct to your particular website, they’re private and available to nobody else. This offers you a big advantage over your competitors.

* Always Fresh – people find your website through new searches every day. This data is collected in your server logs, and gives you a steady stream of fresh and proven keywords to target.

Putting Advanced Keyword Research into Action

So once you’ve discovered all these new keywords by mining your log files, what next? As you discover new keywords, the next step in the process is to take action by authoring narrowly-focused content around these proven keywords for your website. By doing this, you’re ensuring that the content on your website is fresh and supremely relevant to your audience. The result of combining advanced research with relevant content authoring around proven keywords will lead to better rankings in the search engines and more qualified visitors to your site.

Ken Lyons is a Marketing Manager for WordStream, Inc. WordStream provides a Keyword Research Tool that mines your site’s log files to conduct advanced keyword research and keyword discovery of SEO keywords for search engine marketing.

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Keyword Research Tools – Learn How To Maximize The Use Of Such Tools

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Keyword Research Tool
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Keyword Research Tools – Learn How To Maximize The Use Of Such Tools

 

There are effective and logical ways to maximize the use of keyword research tools. The below article will explain more.

 

Choose Specific Language And Geography

 

Keyword research tools are created to help online content generators, advertisers, marketers, and website owners to target and tap audiences more effectively. Using a commercial tool would be more advantageous if you would observe several measures to maximize the use of the program. First, make sure you carefully choose the language and the geography so you could have keyword and key phrases that would appropriately and effectively target specific markets.

 

Most keyword research tools come with filters that enable users to classify and set information depending on linguistic and geographic parameters. You must always strive to find out what target audiences are actually searching for in particular markets that you are pursuing. Do not settle for keywords that would only be specific, targeted, and effective in languages or countries where you could not possibly be of service. For instance, you should be targeting online users in the US instead of in China if your subjects and products are tailored for possible US customers.

 

Focus On Exact Keywords And Key Phrases

 

In reality, broad searches could deliver high search volumes across the internet. However, they are actually relating harder to specific keyword searches and so they hardly are translated into actual sales conversions. Keyword research tools must enable you to obtain keywords and key phrases that would be more targeted to increase opportunities for higher conversion rates. Instead of settling for broad keywords and phrases, aim to obtain specific terms that would be more effective in tapping potential customers and obtaining online attention.

 

It is advantageous that most keyword research tools available today automatically do so. Most of them yield results that are highly focused and specific. You could take advantage of such terms when you use those in the content you would generate for your own website. If you think a keyword result from a keyword search is broad, try to narrow it down to make it more specific.

 

Constantly Perform A Sanity Check

 

Take note that even the best keyword research tools could sometimes bring about irrelevant and spurious results. Thus, it is advisable not to always take any tool’s results instantly at face value without first doing a simple research to verify and confirm if the keywords are good and effective. If your tool indicates that a keyword or phrase faces small competition, search the internet to find out if other websites and advertisers use that in their content.

 

In this regard, you may opt to use several other keyword suggestion tools. If the other tools yield the same result, then, the keywords are verified accurate and effective to be used in your content.

 

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9 Keyword Research And Analysis Tools For Webmasters

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9 Keyword Research And Analysis Tools For Webmasters

Many internet business, website, product, idea fails because they can not reach to the targeted or potential customer. A business person thinks about unique idea, product, good price, service, client and finally marketing. A SEO can promote any reasonable demanded product to the very targeted traffic and increase sell. For targeted traffic a product need deep keyword research and analysis. Targeting the right keyword is the a key point of success in business. After keyword research you can get into laying on website development, getting keyword reach domain name, aged preferably, fully optimized content, solid internet link, site meta and info, on and off page seo etc. The main point is keyword research and analysis including competitors website and keyword analysis. Understanding the importance of keyword research or finding the right/targeted keyword is the first step but finding the right keyword research tool is also very important. There are many keyword research and analysis tools in the market these days but here i listed few really useful keyword research tools such as google keyword research tools, keyword spy, wordtracker, spyfu, keyword country etc.

9 keyword research and analysis tools for webmasters below

1. The Google keywords tool
My experience with this tool has been all over the map. At times it has proven to be balls on accurate and other times it seems to have seriously flawed data both in the competitive nature of search terms and the traffic currently being seen within Google. Once you log in to the tool you can fire when ready, everyone knows for the most part what their select few targeted keywords might be, so this is where you should start. Enter you top 5-10 keywords that you think would be good (do not forget to use both singular and plural). Google will suggest related terms. Google helps you gather your keyword list, which is not surprising as it is in Google’s best interest for websites to be prepared to optimize their websites for the appropriate keywords as this will make their job much easier.

2. Keywordspy
Keyword Spy has software tools designed to help you improve your own pay-per-click campaign by getting a look at those of your competitors. Within seconds you can review what keywords they are bidding on, the bid amount and a whole host of other information. The theory is that your top competitors know which keywords work and which ones don’t. You can then export those same keywords to drive traffic to your own site.

3. Wordtracker
You don’t realize it yet, but in the next 2 minutes you’re going to learn how wordtracker keyword research tool will help you discover profitable market for your business. This keyword research software program is a very useful tool that will help you identify appropriate keyword and key phrases to help you target your customers in both your search engine optimization and pay per click search engine marketing. Effective keyword research is at the core of online marketing and can mean the difference between your success and failure. So if you seriously want to win the search engine game, then this is an essential tool to have. Wordtracker offers a massive 340 million keyword database with tools that makes mining the information easy.

4. Spyfu
SpyFu is the tool for you to spy on your online competitors and find out where you can make more money than they are which h niches you can compete and which keywords are better not to pay for. Using the SpyFu system will allows you to know better about the competition you face when you upload a PPC campaign or trying to rank for certain keywords, and to have better calculation of your investments and revenue from each. The best thing you can do, using the SpyFu program is to learn more about your competitors in each and every market you face.

5. Keyworddiscovery
Keyword Discovery gives you all kinds of great information as it collects keyword data from over 180 search engines worldwide  and compiles a range of search related statistics. With a database of over 32 billion searches tracked over 12 months, Keyword Discovery is one of the most comprehensive keyword research services available. It can help you identify the keyword that your customers are using, related keywords you need to look at, common spelling mistakes as well as how your industry keywords are impacted by seasonal search trends.

6. Wordze
WordZe is quite simply one of the most popular, effective choices in such software available on the market today.

7. Seodigger
SEODigger is a brilliant new SEO Keyword Selection and Keyword Competition tool that shaves literally hours off the time it takes to perform extensive keyword research for SEO/SEM uses. Not only is it incredibly powerful, it’s free! SEODigger has a clean, simple interface and provides an incredible amount of keyword data with minimal effort on your behalf. Simply enter the URI of a domain or link into the query field and SEO Digger will report all individual keyword phrase for which the address has a top 20 Google ranking.

8. Keywordcountry
Keyword Country is an interesting service that has taken a very serious approach to maximizing your profits from AdSense. There are quite a few keyword lists that claim to give you the highest paying AdSense keywords. Many of these tend to top out at about 100,000 keywords, don’t provide much of an interface to search on and become stale very quickly. Keyword Country has gone the extra metaphorical mile and has a huge list that is 60 times bigger than many other guys’ with over 6.52 million keywords and growing. Quite a feat! They say they are constantly expanding.

9. Keyword Suggestion Tools
This keyword suggestion tool will help you with the choosing of the right keywords for your website. You can see which keyword combination’s are more popular and also get ideas for more keyword combination’s. Those keyword popularity results are extracted from two sources – Keyword Discovery and Overture. Now you can check both databases in one go.

Hope it is useful to you, thanks for reading this blog.

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