Search Engine Marketing: A Perfect Blend Of Search Engine Optimization And Social Media

Search Engine Marketing: A Perfect Blend Of Search Engine Optimization And Social Media

Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions. It boosts your company’s exposure within your space; it compels your market to visit your website; it positions your product as the solution to their problems. As a result, your sales increase. Your revenue and profit swell. Your ROI rises. And your business enjoys stronger branding and customer loyalty in the process.

Many of your competitors are already using SEM in an attempt to capture a larger portion of your market. There has never been a better time to protect and expand your territory. This article will explain why search engine marketing should be a critical piece of your online marketing strategy. You will discover the value of hiring an SEM expert versus going on your own. We’ll also describe how SEM PR and SEM social media tactics converge with SEO and PPC to produce a groundswell of momentum.

Why Search Engine Marketing Is Critical

Search engine marketing blends SEO, pay-per-click advertising, and social media strategies to give your company a higher level of visibility within the search engines’ listings. However, visibility without sales defeats the purpose. And therein lies the true value of SEM.

Your online marketing efforts must generate conversions in order to justify the investment. Conversions might include a prospect buying your product, signing up for your newsletter, or becoming your affiliate. It might include subscribing to a continuity program that generates monthly revenue. Search engine marketing not only allows your company to approach your audience, but it engages the conversation that is already occurring in their mind. It compels action, which lifts your conversion rate.

Is Hiring A Search Engine Marketing (SEM) Expert Really Necessary?

Every tactic that is leveraged within a comprehensive search engine marketing deployment can be learned. The problem is, doing so is incredibly time-consuming. The algorithms that govern the search engine’s organic rankings change constantly. The major PPC platforms endure a seemingly endless string of upheavals. Social media sites are still in their infancy; as they mature, so too, will the tactics required to leverage them. Developing proficiency in each area of search engine marketing takes an enormous amount of time.

An SEM expert will design a search engine optimization campaign that pushes your website to the top rankings for your chosen keywords. They can also launch a pay-per-click, PPC, advertising campaign that further improves your exposure. Social media marketing tactics can be integrated to dovetail with the rest of your search engine marketing deployment. Even though you could launch these strategies on your own, do you have the time to learn and apply them?

SEM PR: Melding Search Engine Marketing With Public Relations

SEM PR has its roots in search engine optimization. Years ago, online public relations was managed largely through the creation and distribution of online press releases. This is still effective today. These press releases gain traction in the search engines’ organic listings. That builds your company’s brand while helping to push negative publicity off the first page of results.

Today, online public relations has been incorporated within a broader search engine marketing context that includes PPC, SEO and online reputation management (ORM). For example, a press release can be distributed online in order to gain traction within the natural listings. Then, a PPC campaign can be launched to direct your audience to the press release on your website. Links can be placed throughout the page to other positive coverage. The more points of exposure, the less likely negative press will penetrate the top rankings in the search engines. This is a core element of ORM and by extension, search engine marketing.

Leveraging SEM Social Media Optimization For A Competitive Edge

Social media sites began to enjoy ranking authority in the major search engines a few years ago. That authority has only increased over time, making social media an important cog in search engine marketing. This is the reason SEM social media optimization has become critical for companies that need to reach niche markets.

By establishing a presence on the top social media sites, a search engine marketing agency can develop multiple entry points in the organic listings. That increases your exposure to your audience. It also prevents bad press from infiltrating the top listings for your keywords. These advantages converge to deliver a competitive edge for your company.

The Value Of Hiring A Professional SEO Marketing Consultant

Time is the most valuable commodity of all. Once it expires, it cannot be retrieved. This is why a growing number of companies – including your competitors – are opting to hire a professional SEO marketing consultant. They realize that search engine marketing strategies are complex. The learning curve is steep. What’s more, deploying PPC, SMO and SEO tactics poorly can do more harm than good. Precision in execution is critical.

If you have already mastered each of the strategies that make up search engine marketing, and have a refined the systems through which to deploy them, you may not need an SEM expert. Otherwise, you might be fighting an uphill struggle. Consider engaging a search engine marketing specialist today.

With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Reagor Smith is on the cutting edge. Combining Social Media Optimization with more traditional SEO and SEM methods, RRS is a consulting firm specializing in enhancing clients’ online presence and managing their public relations online. SEO, SEM and ORM, Online Reputation Management, are combined in this successful formula. http://www.RostinReagorSmith.com

Article from articlesbase.com



More Search Engine Marketing Articles

How To Use Social Bookmarking To Create An Internet Business Opportunity

How To Use Social Bookmarking To Create An Internet Business Opportunity

The internet is now the foremost place in which people collect and view information, as an internet marketer the internet business opportunities that this offers is fantastic and has evolved in the last few years. In the past few years the invention or medium of sharing information from one individual to another has become a great way of creating an internet business opportunity by the use of social bookmarking. Social bookmarking has become the way in which people, especially the younger generation, share information across the internet. This internet marketing opportunity is now widely used by internet marketers to promote their service, product and brand across their network.

The whole idea of sharing information started with the invention of the web, it was seen to be a place where users can share their thoughts and information with friends, family and businesses. This concept has not changed, but the tools to do this, has. When you find information on a product or service you want to share with a friend or colleague you can now use social bookmarking sites to share this information. When sending this to your friends they can then pass that on to another number friends and so on, thereby creating an internet marketing opportunity by word of mouth.

Word of mouth is one of the most powerful forms of any marketing and with the help of social bookmarking tools and the internet many internet business opportunities have been grown and the importance of the marketing is shown by their success.

Many popular bookmarking sites offer the user the opportunity to share the content with just one click of a mouse. As more people share the content the higher the standing on the social bookmarking sites and it continues to rise in the rankings. This is a fantastic internet business opportunity for any marketer looking to promote a product or service.

Some of the most popular bookmarking sites are Digg.com, which has a high page ranking with Google and Alexa. This site has a diverse range of information, which includes breaking news on products and services, it also has more than 8 million visitors each month. There are many other well-respected sites that regularly bring in over 1 million visitors per month, so as you can see the increase in these social bookmarking sites is a great way to market your internet business opportunity and grow your online presence by word of mouth.

When creating either a website or blog remember to add these social bookmarking features to the site as this will give the user the option to share the information with friends. Increasing the awareness of your brand or product is the number one priority of any marketer on the internet, this will generate traffic and therefore sales.

If you have not targeted this internet marketing opportunity then you are losing out on possible word of mouth opportunities. You will be able to reach out to more people, more quickly by using these tools and share your information. By using your existing traffic as an online marketing tool they can help spread the word about your business and generate a higher return for your product or service.

If you are looking for an internet business opportunity then look at our franchise options with Kalmindon. We have created an internet business opportunity that can earn you a significant income when working from home.

Article from articlesbase.com



Question by bulabate: Are work at home business opportunities on the Internet shams or honest workable non-rip offs?
If so show me one with no up front Credit card future hit set-up, written guarantee quote’s with income and time frame for the income flow in full detail! Please no waste your time and money wild eyed elaborate scheme’s that’s whats most prevelant!
Raven C i want phyical proof, not hype or phony testimonies! A smart businessman uses leverage OPM/good credit rating with access to extended credit 30/60/90 days etc. Workers do not get paid until the work is done, why would i want to hand out money to a unknown over the internet for some BS on a website or if your gulliable,no i need factual proof income flawlessly guaranteed and yes i have taken risk before with my own idea’s in business but not with schemer’s on the internet nor do i know anyone who admits to being rip-off or actually claiming income willing to prove it in person! A business broker will try and see how much money he can suck out of you, a savey business man uses other sources with some type of safety net!
Physical proof,produce someone who can in person prove not more typed and hype B.S. put across the internet! With magic tricks or smoke and mirrors etc!

Best answer:

Answer by Sir Greggath
Most are shams. But there are some ligitimate ones that just want you to do the selling for them. Cafepress allows you to design t-shirts, etc and they print and sell them, you just come up with some ideas.

Give your answer to this question below!

Opportunities are growing in Event Videography. Learn how to plan for success. We also have an essential tip sheet for videographers here. www.videomaker.com Which is free if you sign up for enews here www.videomaker.com
Video Rating: 4 / 5

Find More Internet Business Opportunity Articles