The three styles of Facebook : Personal Profiles, Groups, and Fan Pages
How to open an account and create a profile
How to brand your fan page and profile page
How to get a custom URL for your business fan page
How to advertise your events and invite fan and friends to attend
The most important new business tool in the world, on the most visited site on the web, just got easier to use.
If you want to be where your customers are – then you need to be on Facebook.
But Facebook can be tricky to navigate and hard to understand. It is unlike any other web site. If you want to get the most out of it, without making costly mistakes, alienating other users, or getting lost in the crowd, this CD is for you.
Well known internet educator and author, Cindy Shebley
Social marketing is an often misunderstood form of marketing that is reaping huge rewards for website owners who use it. Most webmasters who understand it, even while being very new to social marketing, are seeing results like:
1. Higher search engine rankings for their top keywords
2. More rankings of additional keywords or “long tail” keyword phrases
3. More link popularity from sites linking on their own accord
4. More link popularity from social media sites
5. More activity on their blogs, such as more commenting and interaction
6. Direct traffic from incoming links on social media sites (One good StumbleUpon.com submission can net thousands of visitors alone.)
7. Fast traffic increases and steady growth in unique visitors month after month
8. An increase in subscribers and sales. Social traffic, properly acquired, is very warm to your message and products.
The problem for most people when thinking about social marketing, after getting a taste of all the hundreds of sites there are to interact with, is becoming overwhelmed and paralyzed into inaction.
They assume established social marketers gained their “social authority” in a short period of time. This is simply not true. Although the opportunities for driving serious traffic and rankings from hundreds of social sites exists, it is an embarrassment of riches.
And it cannot be conquered over night. It is a gradual process you manage with all your other responsibilities and grow as time allows.
What I encourage my clients to do is set aside enough time each day to get one more link, participate in one more conversation, or sign up for one more account on a social site.
A little goes a long way and social marketing is not an “all or nothing” situation. After some time you will become established on the social sites you need to have a presence on. And you will have a schedule that allows you to keep up with your other work while adding this extremely powerful marketing method to the mix.
10 Steps For Starting a Social Marketing Campaign
1. Schedule a bit of time each day to do some new things. Don’t just say you are going to do them. Write the time into your day and follow through.
2. Sign up for the major social news sites: Digg.com, Propeller.com, Mixx.com. Don’t submit anything to these sites until you have filled out your profile completely and submitted news from elsewhere on the web to generate a real presence and avoid being labeled as a spammer.
In fact, BE a real presence and don’t try to push your own content onto the networks you belong to. It should feel and be natural and you will know what “natural is on each network by participating, commenting, voting and getting a general sense of what members think is good and bad content. Watch their comments and votes and you will know how to proceed with your own site’s content from there.
3. If you don’t have a blog, you must install one immediately. This is not an option. It is an absolute necessity on today’s web. Our company uses WordPress and recommends it over any other blogging platform, and it can be installed easily by you or your webmaster. WordPress download: http://wordpress.org/download/
Option #2: Check with your web host to see if they have Fantastico available to you and, if so, that it installs the latest version of WordPress. If so you are very lucky because the software can be installed by you very easily in just a few steps with Fantastico.
4. Once you have your blog set up, join the following networks. (These are blog communities that will help you generate visitors, authority, and links and most bloggers belong to them.) MyBlogLog.com (install the widget on your WordPress blog), and BlogCatalog.com. (they also have a widget to install)
5. Join groups, interact with other publishers, and make friends with the easy networking tools these sites provide. Especially the people who would be most likely to link to your blog and send you traffic who write about similar things or have an audience similar to yours who’d benefit by knowing you. You can even start your own group, promote it in the network, and send “shouts” to the group when you have announcements or need attention to a new post.
6. As soon as you establish yourself on the sites mentioned above, move on to other sites like them that might be more targeted directly to your niche and the market you work in. There are a lot of new “vertical” social sites popping up that focus on much more narrow markets and their membership is far warmer to your kind of information than on the bigger, more general networks above.
Add a new site to the mix as often as you can and repeat the steps for becoming established there as mentioned in Step 2 above.
7. Join a group dedicated to social marketing to pick up tips from other social marketers and find new places you can sign up with to continue building your social authority. New sites pop up every single day. Follow places like Go2Web20.net to find new opportunities to connect with your market.
8. Remote blog. Join blogger.com and put content there that is good, just not good enough to go on your main blog. This serves two purposes: 1) you get to use more of the great content you find as you travel through all the social news sites and 2) it gives you another place to link back to your main site and pass on traffic and link popularity over time.
9. Track your progress diligently. If something you are trying on a social network isn’t working, you need to know that in order to save time and move on to something more fruitful. MyBlogLog.com (above) has a tracking system which will show you where your traffic is coming from so you can avoid time wasting efforts and focus more on the sites that are really pulling in good traffic for you.
10. Don’t freak out! This is only overwhelming if you act like someone at an all-you-can-eat buffet with no self control. You have other things to do and this needs to fit into, not dominate, your current business and marketing.
Social marketing can partially or completely replace other methods you are using to promote your site including paid advertising. Many people completely drop their paid advertising or PPC campaigns once they see the organic, natural traffic and search engine rankings pile up from social marketing.
Until then, just take it one step at a time and do some social marketing. A little goes a long way and before you know it, you will reach a point where a lot of traffic and lots of search engine rankings are piling up because you simply started doing something each day.
There’s a lot you can learn about social marketing. And not all of it can be found on free blogs.
“Philip Kotler, pioneer in social marketing, and Nancy Lee bring their incisive thinking and pragmatic approach to the problems of behavior change at the bottom of the pyramid. Creative solutions to persistent problems that affect the poor require the tools of social marketing and multi-stakeholder management. In this book, the poor around the world have found new and powerful allies. A must read for those who work to alleviate poverty and restore human dignity.” –CK Prahalad, Paul and Ru
Marketing used to be different – a lot different. Today, brands are faced with a myriad of opportunities for reaching customers online; and, while the social landscape can be daunting, it holds a world of opportunities for connecting with consumers in deeper and more meaningful ways.
To help guide marketers during this exciting time of transition, we’ve published the Social Marketing Playbook. Our comprehensive strategic report aims to help marketers evaluate the opportunities availab
Healthcare Marketing Report covers the latest news on winning market strategies, concepts and trends in the healthcare industry. Our coverage stretches from coast to coast and reaches hospitals, health systems, HMOs, PPOs, psychiatric facilities, medical practices and more.
Price: $ 235.00
Social Study
Real life examples and tips for anyone going through a social study or family study due to divorce or adoption. Social Study
Social Connect Blueprint
Social Connect Blueprint is a community-based membership website that provides Social Media training delivered through detailed How-To training videos and live interactive training webinars with industry experts in addition to other valuable resources. Social Connect Blueprint
www.perrybelcher.net Perry Belcher demonstrates how YOU can use social media in business without being a jerk. Video Rating: 4 / 5
Question by Dick Whitman: What are the best books on social media marketing?
I’d like some recommendations for books about social media marketing. Specifically, best practices and examples of how companies are using sites like Facebook/Myspace/Twitter to build their businesses.
Thanks
Best answer:
Answer by Mela Steph Not sure what’s best but two great places to start are:
Seth Godin’s site and Chris Brogan’s site. Both have written books on the subject.
Add your own answer in the comments!
www.socialdominator.com Sign up and watch live as I register a brand new domain name and then proceed to grab search engine listings and website traffic not in months… but DAYS! I’ll use social networking, social bookmarking, automated software tools, seo tricks and traditional search engine optimization. Don’t waste thousands on risky paid online advertising until you’ve tried these absolutely free website traffic and SEO methods www.socialdominator.com Video Rating: 4 / 5
Social Anxiety Secrets – The doctor speaks
Finally, an actual clinical psychologist creates a research based system to beat social anxiety and shyness. Includes Ebook and Dr. Snyder’s personal self-motivation mp3 for turning knowledge into powerful improvements in your quality of life! Social Anxiety Secrets – The doctor speaks
The Facebook Formula – A Social Marketing Guide
Welcome to the newest and hottest way to make the best of your advertising dollars, working with The Facebook Ad Platform. I’ve found the perfect formula to turn those high click rates into pennies on the dollar. The Facebook Formula – A Social Marketing Guide
Social media marketing is quick becoming the new advanced Internet marketing idea of choice for many new age Internet marketers. This is attributed to social network sites to not only being a new way to reach new consumers, but also their ability to function as a slightly informal forum to address current and potential customers. This advanced Internet marketing idea can be further improved with the following tips:
The keyword is social.
Building trust with your followers or fans is very important in internet marketing. Likewise, when it comes to social marketing, don’t start off with blasting a string of affiliate links to your list. They are NOT going to bite. Focus on building a relationship with them. It is not called SOCIAL marketing for no reason. It is not a one-way relationship. Take some time to talk to your list of followers and fans. It is a great way to get to know your fans and at the same time, get them to trust you. Advanced Internet Marketing Inc
Get to know your potential customers, BUT also get to know the experts.
Networking is a very important factor in social marketing. While you are focusing on building up your fan base, take some time off to also find out and befriend the experts in your niche. Thank them for the great work done and build up friendship with them.
You’ll never know when you want to start a JV with them. And when you do, at least you are already on their radar. Their lists are, with a high probability, a ton larger than yours! It’s good to have friends in high places! Advanced Internet Marketing Inc
Give value before you market to the people.
Free stuff always helps to grab the attention of your fans and followers. As a famous person once said, “it is better to give than to receive.” This applies to advanced Internet marketing ideas as well. Kick off the relationship with a great free gift and you can be assured you are going to gain some serious credibility among your fans. Be it a special report or a great eBook, make it available for your fans to give it to their friends. Not only does it build goodwill, it helps make your report viral as part of your advanced Internet marketing idea plan.
Mask your marketing
Some sites do not allow open blatant advertising but a good way to go around that and still provide good value to your readers is to write a good article or a report and at the end of it, present your offer! Once you gain credibility with your report, people will be less defensive towards your offer. Advanced Internet Marketing Inc
“Always dream of having Financial Freedom but having no clue?
Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with ‘mom and pop’ entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. “Internet Riches” also features an action plan for brainstorming new business ideas, and exercises to help readers determine the best moves for their particular situations. Filled with practical po
Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is ma
Rating: (out of 15 reviews)
List Price: $ 24.95
Price: $ 12.47
Dan Nickerson’s 22 Day Internet Marketing Bootcamp
Internet Marketing Veteran Dan Nickerson has created 22 tutorial videos and 22 website case studies specifically designed to teach internet marketing the right way. At just , this product is an absolute steal. Includes 2.2 Gigabyte of bonuses. Dan Nickerson’s 22 Day Internet Marketing Bootcamp Internet Rags-to-Riches
How a 24 Year Old Makes a 7-figure Annual Income on The Internet Form Home… All by Himself! Internet Rags-to-Riches Known Method – Secret Internet Marketing Tactics and Strategies
Learn Secret Tactics and Strategies of Successful Internet Marketing Millionaires So Local Businesses (or anyone) Can Dominate Page One Search Engine Results (Developed for Local Businesses – Perfect for Internet Marketers of all Levels) Packed with info Known Method – Secret Internet Marketing Tactics and Strategies Make Money – high converting Oto after Free Internet Marketing Courses
Make Money form very high converting Oto after signup for any of Free Internet Marketing Courses Make Money – high converting Oto after Free Internet Marketing Courses
Question by Veronica R. Sox: Where can I find the best Internet marketing tips?
I am potentially trying to make a business out of Internet marketing and I am looking for all the help I can get. Right now, I am in pre-business mode and doing all the research I can so I need any suggestions for places to look for Internet marketing tips from people who actually know what they are talking about and are easy to learn from.
Best answer:
Answer by Carol I am going to recommend that you check out Matt Bacak. You can Google his name or check out his blog at www.mattbacak.com. The guy is an Internet marketing expert but he keeps it real and explains things that people can understand.
He’s been doing this for several years and knows what he is talking about. I am actually a member of his IM Gold membership and I learn so much every day from it. I have followed a couple other so-called IM “gurus” and they provide you with fluff and don’t give you the facts like Matt does. I wish you the best on your new business adventure!
(out of 4 reviews)
(out of 112 reviews)
(out of 15 reviews)