Tag Archives: the internet

Internet Marketing Technology

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The internet is a vital part of our existence. It is the World Wide Web that has brought media to universal audiences. In computing jargon, this refers to the internet marketing technology. Internet marketing technologies provide users a method of giving instant responses to whatever is on the market. It is time saving and cost effecting, and for the very reasons, used by many. The scope of the internet marketing technology is not merely emailing product details to clients; it also refers to the replacement of conventional media such as newspaper and television, at many different stages of the customer engagement cycle (interactions between customers and products in terms of advertising) through search engine marketing. SEM or search engine marketing refers to the process by which websites increase their visibility and is more accurately, known as search engine optimization (SEO).

Some commonly used internet marketing technologies include banner ads on definite websites, e-mail marketing, and Web 2.0 policies. Banner ads are the internet marketing technology in which advertisements are incorporated into WebPages. In other worlds, banner ads are those you see when you open up a webpage. Usually, banner ads are posted in relevance to the page content, that is, if the page is about baby care, there is a higher chance of you seeing baby-product or maternity related advertisements on the page. Email marketing is direct communication about the product details with the client. Web 2.0 is frequently linked with web applications that make possible, interactive user-centered designs, systemic partiality, interoperability and ornamenting the World Wide Web. In simple the Web 2.0 internet marketing technology allows customers to collaborate with other social media such as blogs, forums, wikis and pod-casts, to form a virtual community.

There are three business models in internet marketing technology – Geo-targeting, one-to-one approach and appealing to specific markets. Geo-targeting is the method of determining the physical location of a user and basing the delivery in accordance with that. For instance, a store in Manhattan will cater to Manhattan and neighboring cities rather than posting its advertisements throughout the country. One-to-one approaches are the sort of advertisements that appear in accordance with the keywords. Like mentioned in an earlier example about baby-care, this internet marketing technology allows customers searching for specific articles see related product details. Appealing to specific interests is also very mush similar to the one-to-one approach. Here, advertisements are posted on specific websites.

The main advantage of utilizing internet marketing technology is the fact that it is highly cost effective. Also, customers can make purchases at their own convenience at the comfort of their homes. Cost-volume-profit (CVP) analyses for companies become inexpensive and thus, can be performed regularly to asses the company’s progress. The only disadvantage is that the buyer cannot touch, smell or inspect the product beforehand but this limitation of using internet marketing technology can be avoided by having a longer warranty period.

Global Internet Marketing

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The internet has become one of the most essential marketing tools in the 21st century. Since its inception, the popularity of the World Wide Web or the internet has drastically increased. Today this has become one of the most useful and influential technological concepts popular in all parts of the world. Thus due to these factors of worldwide reach, convenience, comparatively low cost and accessibility, almost all business units and industries across the world have made an attempt towards integrating the internet and the companies marketing efforts.

Global internet marketing is a term given to the above stated integration of the internet and marketing efforts. In other words global internet marketing is the concept where a worldwide customer base is reached while gaining commercial advantages through the use of the internet. With the rapid growth of internet infrastructures around the world this concept of global internet marketing has appeared to be promising.

Organizations who employ global marketing tactics gain numerous advantages. Some of them include expanded markets and territories, development of global marketing partnerships and providing worldwide customer service. Through the use of internet marketing concepts organizations have the capability to reach a larger customer base across the world which was not possible prior to the introduction of the internet.

On the other hand such concepts also encourage and ease the process of partnerships such as joint ventures. Due to enhanced global relationships, such partnerships will appear to be more attractive and easy to implement. Moreover the ability to provide superior customer service through 24 hour reach will aid the business to stand out from the rest and remain in the market for a longer period. Additionally the requirement of a comparatively low cost on the concept of global internet marketing gives the company an opportunity to cut down its marketing budget without having to forgo its returns.

On the contrary, global internet marketing also creates a vast number of challenges such as culture and language. Therefore organizations that wish to employ global internet marketing techniques should bear in the mind to focus on such details.

Furthermore attracting customers through global internet marketing is a difficult task. Increased numbers of internet fraud and the lack of personal contact with the customers are some of the difficulties in attracting customers online. Nonetheless organizations must ensure to overcome these challenges by utilizing appealing marketing tactics to attract and retain customers.

Having mentioned both advantages and disadvantages of global internet marketing, companies must also bear in mind that technology is a factor that changes at a fast pace. Thus constantly getting updated on new technological trends will assist the company to gain the maximum benefit of global internet marketing and remain successful in the respective industry.