Monthly Archives: January 2011

Advertising Great Rosser Reeves… Large Archive Of Personal Letters On eBay!

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Advertising Great Rosser Reeves… Large Archive Of Personal Letters On eBay!

“M&Ms melt in your mouth, not in your hand!” 

Rosser Reeves, who was born in 1910 and lived until the ripe age of 73, was an enormously Successful American Advertising Executive and one of the first Pioneers of Television Advertising! He was the guy who said, “M&Ms melt in your mouth, not in your hand!” 

The legacy of Rosser Reeves is an amazing one, and his story is something that can fill many volumes of books. He was a brilliant salesman, advertising genius and he came up with many amazing slogans, we still hear today!

On the television show Mad Man, AMC TV’s character of Don Draper, played by the brilliant actor Jon Hamm, is actually based on this amazing man…Rosser Reeves! You can read so much more about this interesting fellow if you do a Google Search and it is amazing how he has touched a whole generation through his amazing ad campaigns! Back in the day, he helped Anacin triple in annual sales, with the commercials he wrote for them!
 

Tell The Truth? Amazing!

Another belief of Rosser Reeves, was that he fervently felt that advertising should be honest. He was a man who insisted that the product being sold had to actually be superior to those of competitors, and he also argued that no amount of advertising could move inferior goods. He also disagreed that advertising was able to create a demand for products where no demand existed.
 
We have all heard it said, “Whatever it is, you can find it on eBay?” Well, currently on eBay, there is an amazing treasure of a Large Archive of About 500 Letters and Correspondence Belonging to Rosser Reeves! What a stunning and magnificent collection including drawings, note, architectural drawings…the works!
It is amazing that on eBay you can find trinkets for less than a dollar, and you can find collectibles for thousands of dollars! This amazing Rosser Reeves Treasure Chest will probably end up selling for many thousands of dollars! It will be interesting to see where it goes! You should check out, even if just for fun! The bidding began at 5 but will probably double by the end of the first day!
 
The seller seems to be a person called justwhatiwantedtoday and what a clever name that is!? You can actually click that link to see the person’s eBay page. They have a 100% feedback rating and Feedback Score of 1107…Wow! That’s impressive! Maybe if I ever have anything worthwhile to sell on eBay, I will hire this person to sell it for me! My area of experise is writing, not posting eBay ads.
 
My name is Father Time, a self-help writer and also a writer of article marketing pieces! I have used this story as another illustration of how I might write for you, to promote your website! Article Marketing really works! Advertising really works too…just ask Rosser Reeves!
Many Blessings!

Father Time can HELP YOU! You Did Not SEE THIS by Mistake or by Accident! Whether you Need a Good Ghost Writer for Hire! Or maybe you need his Daily Motivational e-mail Service! Or perhaps a Powerful Good Luck Amulet is what you Need!

It was Meant To Be that YOU found this Message on ArticlesBase.com 

Father has been a published writer for over 33 years, and He also has a fabulous Online SuperStore featuring many unique and interesting items, including Good Luck Amulets, Psychic Readings via e-mail, Indian Medicine Bags, and other Powerful & Effective Mystical Items and Good Luck Attracting Jewelry! Do YOU Want to WIN MONEY Gambling?

Father’s awesome website is www.FatherTimePublishing.com where he also offers an Awesome Daily Motivational e-mail Service! You can sign-up for FREE for a limited time only!

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Selling on Ebay? Get Advice to Deal With Tough Customers

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Selling on Ebay? Get Advice to Deal With Tough Customers

If you are going to sell on eBay, that means you are going to be dealing with customers all over the world. Just like a regular business, you will occasionally run across a customer that is very hard to deal with. 90% of all the customers you will have on eBay are an absolute pleasure to deal with. Its that 10% that can drive you completely crazy, if you let them. It is how you deal with that 10% of troublesome customers that really shows what kind of business person you are. Sometimes these difficult customers can turn into your best customers.

Probably the most common problem with buyers on eBay is failure to pay for an item. On eBay, when you bid on an item or “Buy It Now” you are responsible to pay for that item. That isn’t always the case. When you do try and get payments from a slow-paying member, remember to remain professional at all times. eBay products like Selling Manager Pro send automated payment reminders and usually get the job done. After a certain amount of time, if payment isn’t sent by the buyer you can follow eBay’s procedure to get a credit on your lost fees and will put an unpaid item strike against the non paying member’s account.

There will always be a number of your customers that won’t be happy with the actual item they bought from you. Just as in life, you can’t make everyone happy. Make your refund policy perfectly clear in your auction descriptions and stick to it. It is much easier to click 3 buttons in PayPal to issue a refund than fight to remove a negative feedback from your account. The first thing to do is say you are sorry when a customer isn’t happy with their item from you. Then offer to do whatever it takes to make it right, including an alternate item or free gift. At that time, offer a refund and issue it if requested.

The speed that an eBay buyer gets the item remains a concern, as well. Do the absolute most you can to get an item out fast. If you are sending items from your home or business, don’t wait to send them once a week. Make a trip to the post office every day you have a sale. If you sell through a dropshipping company with your eBay listings, do whatever you can to ensure speedy delivery. Some dropshipping facilities are located in foriegn countries, meaning it will take quite a while for shipment. If you do have lengthy shipment times because of your dropshipping supplier, explain that fully inside your auction description. Sometimes there is just nothing you can do about shipping complaints. I sell eBooks on eBay. eBooks are delivered instantly through a download link in eBay. It is not uncommon for me to get complaints by customers of not getting their item, when the download is sitting in their eBay account. I am sure that sellers with other types of goods have other problems related to their specific products.

Remember to always guard your feedback rating on eBay. It is the way that customers see you and decide to buy from you or not. Also, in the eBay PowerSeller program, your feedback ratings can lead to fee discounts.

Just like in the real world, there are tough customers to deal with on eBay. Some people are just that way. It is how you deal with these tough customers that makes or breaks you as a seller on eBay. Remember to remain professional at all times and you will be able to deal with almost all the problems that come up while selling on eBay.

Matt B Carter is a certified eBay Powerseller. Matt goes by the name mbcartersales. Matt sells eBooks and other digital goods and makes a great full time income from eBay. If you would like to get some of Matt’s tips and strategies for selling on eBay, as well as information about selling eBooks, he offers a free weekly newsletter. Join now at http://www.mbcarterbooks.com/newsletter

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How to Check Keyword Ranking with an Effective Keywords Tool

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How to Check Keyword Ranking with an Effective Keywords Tool

Site ranking and keywords are two important aspects in drawing the targeted traffic. Most web masters spend their time to get the best possible keyword ranking. Part of their effort also involves using keywords tool to make the process simpler. There are many dedicated services that offer efficient tools to check the keyword rankings for a particular page or site. Here’s how to check your page’s keyword ranking using keywords ranking tool:

* While there are many search engine ranking tools available online, you need to search for those that offer real-time keyword rankings. Some services also charge nominal fees for a keywords analyzer. Additionally, they also provide other tools such as link analyzers, search engine rank checkers, which present results in real time. Do a thorough research, compare fees and select the best keywords analyzer

* After registering with the service, you can use the keywords tool easily. The ranking tool allows you to add a URL of a specific web page. Copy the URL of your site’s web page on the empty field. You can also add multiple URLs if there are separate fields available

* You will then have to enter the keyword and then check whether the page with the relevant keyword is showing up within the top search engine results. Enter the primary and the secondary keywords and let the ranking tool search in real-time. You can either enter a single keyword or a long-tail keyword phrase for your search ranking purposes. What’s more, you can enter one or more keywords separated by a comma. Some tools accept up to 40 keywords

* Select the search engine from the list of major search engines. You can select Google, MSN Bing or Yahoo. The keywords analyzer will take a few seconds to find your keywords behind search engines. This will help the analyzer determine where your keywords and URL show up. You will then see the keyword ranking results within the first hundred results.

In this way, you can easily determine whether your keywords are relevant to your web page or whether you need to have another keywords analyzer solution to ensure high ranks in search engine web pages.

 

For further information on ranking tool and traffic analytics please visit http://www.rankfanatic.com/

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Professional Web Hosting vs. Free Web Hosting

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Professional Web Hosting vs. Free Web Hosting

Both free and professional web hosting have their benefits and down sides. However, before the best type of web solution can be found the webmaster will need to consider the main motivator for the website.

For those looking for a home page, hobby site, or non-profit website a free hosting service will provide the basics of what is needed at just the right price- free. Although a free website will not provide a professional scene for a business, or a webmaster looking for credibility, as unfortunately free services look very “cheap” then little else can be expected from something that costs nothing.

A free website will offer webmaster’s free templates for the design of the website, and helpful wizards that take the webmaster step by step through the uploading process. Often a free service may offer free domain names and email facilities with their package.

Customer service is often included, although how good the service is will often vary. The biggest problem with a free service is, the amount of traffic onto the sight may be limited, and the sizes of the files being transported may also be limited. Free hosting companies often experience a lot of down time, so they can at times be unreliable.

Because the site is free, the hosting company may very well be relying on sponsors in the way of banner ads to keep the company in business. If this is the case, setting up a business with flashing banners will really cramp your style, credibility, and scare away potential customers.

Paid services are used by webmasters to keep things running smoothly in business, what this means is the good web hosting companies will provide excellent customer service, and have plenty of happy customers who are willing to add their testimonies. Professional companies will usually offer a 100% satisfaction guarantee, live chats, and telephone services for customers experiencing difficulties.

Many professional companies will also offer discounts and bonuses for your business, and reward you for paying early. Other things that a professional web hosting company will offer is ample web space, and disk space. Often large amounts of uptime will be guaranteed, and sometimes failure to keep this amount of uptime will result in compensation from company to their clients.

Professional services may cost money, but the service is far more advanced, and professional companies never take space from their customers in order to place their paid advertisements on. Depending on what a customer is looking for when they create a website, will have a lot of bearing on their choice of providers. For a webmaster that is creating a credible business venture, a professional web hosting plan is vital to business success.

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Finding the right Keyword Tool

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Finding the right Keyword Tool

A keyword tool could be the make or break for your internet marketing success. When building a website you will discover that keywords are what you need to use. Keywords are also used in advertising and blogs. To help you indentify the words people use to search for something on the internet you will need a keyword tool. There are free keyword tools available online. Google and Yahoo both have free keyword tools that are available for use. The only issue with free keyword tools is they only provide general information about keywords and are limited to the responses that they give.  They can also be inadequate on the types of reports and research that you are able to obtain.

When people are searching to buy something online they will be using terms which are quite specific. This is why keyword tools are beneficial for you. It is good to know what words are being used when people are searching to buy something online. Knowing the keywords people are using will give you a considerably better chance of selling the product or service that u have.

An example of how the keyword tools can be used to your advantage is, just say you have a guide to bass fishing, you would need to make your website around the term fishing guide. Using this term would assist you in competing with over 14,000 000 responses. Using a keyword tool you will be able to discover a search people would use with fewer responses that you would actually have to compete with.  You may find that there is less competition if you were to use the term Texas fishing guide. Using keyword tools will optimize your site by finding terms that are relevant to your website and have far less competition.

Free keyword tools are good but are limited with their capabilities. If you are undertaking a great number of internet marketing opportunities or looking to optimize your marketing ability you will need to find a keyword tool that is required to be paid for.

You can work intensely to get high rankings but without obtaining a keyword tool you may find that all the hard work you have put into your internet marketing business may be futile. If you are seriously looking to profit from internet marketing and be successful, and not wasting your time and money, keyword tools that are required to be paid for will help you achieve your goals much easier! Go to www.keywordresearchandgeneration.com.

 

 

 

 

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