Pay-per-click Advertising – a Few Things You Must Know to Make it Work

Pay-per-click Advertising – a Few Things You Must Know to Make it Work

If I would have to choose one thing among the best strategies for success in an online business, then It would have to be pay-per-click advertising.

I love PPC advertising, and you should,  too. You only pay when people click on your ad, your campaign is easy and fast to setup and you can set daily budget limits. It must be the easiest way to attract new customers! So… why isn’t everybody becoming a millionaire by using PPC? because there is more to making PPC profitable than it first appears.

Pay-per-click advertising is one of the fastest, easiest ways to increase the number of visitors to your web site and catapult sales, and still many internet business owners and online marketers frequently find themselves spending money on online advertising and never see it translate into increased sales. I used to be one one of them.

My ads weren’t working, I was paying over 0 every month for Google ads, and for a few months I was lucky if I generated 0 in sales from them. I was totally depressed with the poor response I was getting and was beginning to feel that it probably wasn’t worth spending money on PPC advertising. It is true that PPC advertising can be the fastest and easiest way to grow your business, but I also learned that it can also be one of the quickest ways to go out of business, if you don’t train yourself to do it right.

Just when I was thinking about giving up, my last resource was to get specialized training in PPC advertising and I thank God for the decision I made that day. This changed everything. My sales went up by 800% almost immediately after I implemented the first few, simple but proven ideas. Not only did my sales explode, but I learned how to make PPC ads that pay for themselves.

The first thing that I learned, is that you have to stop wishing, hoping and guessing at what to put in your PPC ads. The next thing was to find out for certain what works to get the best response and very importantly, I determined what wasn’t working so that I could stop wasting money!

To make your PPC campaign a successful one and more than pay for itself, you have to pay special attention to:

your keyword selection,

the layout of your ad, 

the landing page to which people are directed from the ad,

the sequence of information which results in the highest conversion rates,

identify the marketing messages that actually get attention and keep prospects reading,

And the follow-up strategy which will increase your sales by at least 50 to 100%.

Is your PPC campaign helping you earn as much as you’d like? Does your marketing strategy help you generate hundreds of prospects a week and help you convert them into paying clients? Are you getting the results you want?

The importance of training lies in the fact that you will learn from other people’s mistakes and experiences, allowing you to implement proven ideas and avoid the frustration and costs of trial-and-error. There are many, very good online training courses out there that can get you on the track to success. You will save a lot of time and money you would otherwise waste on trying to advertise without the clear strategy that adequate training will give you.

You can get instant access to one of the best PPC training programs at http://www.ppcdominationproject.info

Use this information to design the blueprint for a profitable pay-per-click campaign. You will learn the strategies and tactics that can help you grow your business.

To your success,

Fernando Alvarenga Barrenechea

Marketing Manager

www.CamasImperial.com






Pay Per Click Profits: Make Money With your Very Own Pay Per Click Search Engine!

Tired Of Creating Tiny Little Mini Sites And AdSense Content Pages That Barely Make Any Profits? Then Discover… How You Can Profit From Your Very Own Pay Per Click Search Engine By Selling Traffic To Millions Of Advertisers…Or Even Selling The Search Engine Itself For A Huge Load Of Cash! You are about to learn everything you need to know to start your very own profitable Pay Per Click Search Engine and even how to sell it! Here is a small example of all the things you will learn once you ge

List Price: $ 2.47

Price:

The Expert Guide to Pay Per Click Marketing

PPC stands for Pay-Per-Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually
placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.

Rating: (out of 1 reviews)

List Price: $ 1.99

Price:

Pay Per Click Blogging: How To Get Paid For Every Action A Visitor Takes On Your Blog!

The Secrets Of Pay Per *Click* Blogging Revealed After Years Of Highly Profitable Action In The Internet Marketing Underground!
“Pay Per Click Blogging”

How To Get Paid For Every Action A Visitor Takes On Your Blog!

Are You Tired Of Trying To Get Traffic To Your Blog With Dismal Results?

Have you tried to blog with little to know success despite all the courses that you’ve purchased?

Do the so called “fail proof” methods that other people are teaching fall sho

List Price: $ 13.50

Price:

“Pay Per Click Profits” – Make Money With Your Very Own PPC Search Engine!

Tired Of Creating Tiny Little Mini Sites And AdSense Content Pages That Barely Make Any Profits? Then Discover… How You Can Profit From Your Very Own Pay Per Click Search Engine By Selling Traffic To Millions Of Advertisers…Or Even Selling The Search Engine Itself For A Huge Load Of Cash! You are about to learn everything you need to know to start your very own profitable Pay Per Click Search Engine and even how to sell it! Here is a small example of all the things you will learn once you ge

List Price: $ 2.73

Price:

Mood Chart. Self-Help Charting. Point, Click, and Done.
An Online Interactive Charting System which enables you to chart your health for your own self-help purposes.
Mood Chart. Self-Help Charting. Point, Click, and Done.

www.PPCKing.info http Ron Medlin +1404-317-3925 rmedlin04@yahoo.com Pay Per Click optimization secrets revealed. Learn how to get a better Google adwords quality score by making your ads relevant to the keywords you’re bidding for. This is a great way to get ppc optimization for…

Question by Tamatha G: Is it worth it to have Look Smart and Yahoo pay per click?
7 years ago we listed with Look Smart and have been with Yahoo pay-per-click for about 4 years. We are on a tight budget and want to discontinue this service. Our clicking budget is not huge, will this hurt our business?

I am assuming that our name is out on different search engines.

Thank you!

Best answer:

Answer by Mr. Chadwick
Your overall link profile of your site will go down, which may cause your natural organic rankings to go down.

you can check your sites rankings in many ways. The simplest way is to just type www.domainname.com into the search box.

If you want to see which pages of your website are in google’s index you would type
site:domainname.com

Supplying your domain name would be a great help.

Either way if I had 1 choice for PPC, I would choose Google Adwords. And if you can’t compete due to budget restrictions I would focus my efforts on Search Engine Optimization and Internet Marketing.

Their is an initial cost to do this, but this will give you some options. You could have an SEO consultant just give you guidance and you or your webmaster could implement the changes/suggestions.

You could give the SEO your monthly PPC budget to start building your online presence.

If you can’t do that I would recommend purchasing two products that will increase your knowledge enough to perform your own seo.

I personally use both of these products and am only offering these as an option.
http://www.seobook.com/2807-0-1-13.html
http://www.soloseo.com/aff/idevaffiliate.php?id=191_1_1_5

Just some ideas

Good luck
Chadwick

Give your answer to this question below!

The New PPC presents Video 2 (part 1 of 3). In these videos we will show you how we go about researching markets and finding ones that are profitable. There are many out there and we stumble upon an untapped market! Our tools of the trade are Google, ClickBank and Yahoo.
Video Rating: 5 / 5

Pay Per Click Advertising – 4 Things for Newbies to Note

Pay Per Click Advertising – 4 Things for Newbies to Note

Pay Per Click (PPC) advertising is something most new website owners find difficult to master. The way PPC works is simple, you open a free account with a search engine (eg Google or Yahoo), then you place an advertisement for your website with a list of words (these are your “keywords”) you wish to have trigger the showing of your ad, state how much you are willing to pay (“bid”) for each visitor who clicks the ad and ends up on your website and set a daily maximum budget figure. The PPC search engine will then start to deliver visitors (“traffic”) to your website.

When somebody types one of your keywords into the search engine, your advertisement will be shown. Its position will depend upon the amount you offered (“bid”) on the keyword. The highest bidder gets number 1 position, the next highest gets to number 2 and so on (in the event of a “tied” bid, the position is decided on first come first served basis). The higher the position of your ad, the larger the number of people who will see it and the more likely you are to receive visits to your website. It is called Pay Per Click because you only get charged when someone clicks the link to your website, there is no fee for showing your advertisement.

The first thing to note is that although the way PPC works is simple, that is not the same as saying it is easy to use Pay Per Click advertising. Some people seem to take to PPC as naturally as breathing but, for the vast majority of people, PPC involves a steep learning curve and lots of experimenting and testing. For some people PPC brings major grief, lots of frustration and sometimes a lot of wasted expense. Here are a few simple tips to help anyone just starting out with Pay Per Click advertising.

Search Engine Size Matters.

There are literally hundreds of search engines for you to choose from when starting to use PPC Advertising. Some of these smaller companies will accept bids on keywords for a fraction of the minimum bid required by the bigger search engines. However, it would be a false economy to look only at price, you also need to take volume and quality of traffic into account as well as time spent managing your advertising campaigns. Google, Yahoo and Microsoft control about 90% of the total volume of search engine traffic between them. The remaining traffic is spread between the hundreds of smaller search engines. This means you might need to set up campaigns with 20 small search engines to match the traffic you would get from one Yahoo campaign. You might well be getting cheaper clicks this way but you would be spending 20 times as long managing the campaigns. Time is money: stick with Google, Yahoo and Microsoft when you first start using PPC advertising and save experimenting with small companies for later when experience will give you an advantage.

Never Pay More Than A Visit Is Worth.

Of course you want to get as many visitors to your website as possible but never be tempted to increase your bids above a level you know will be profitable. There is no point in getting to the number 1 position for a search term if you have to pay more per click than a visitor will potentially earn for you. Work out your conversion rate (ie what percentage of visitors actually make a purchase) to estimate how much each visitor to your website is worth) and make sure your bids stay below that figure with a comfortable margin for profit. The way to get more visitors is to use more keywords, use the keyword research tool the search engine provides, select keywords carefully for relevance and add them to your campaigns.

Avoid The Obvious

Look for cheaper, less popular keywords and keyword phrases and take advantage of them to bring visitors at a much lower cost than the obvious popular keywords. Single words and two or three word phrases are most popular and, therefore, most expensive. Use keyword research tools to locate longer keyword phrases, similes and less frequently searched terms. Make sure your keyword research is matched to the individual search engines. The best keywords for Yahoo, might not perform well in a Microsoft campaign, so use the keyword tool provided by each company to build up your keywords and keyword phrases for the particular search engine.

Don’t Think “Seen One Seen Them All”

Take time to learn how each search engine works. Although PPC works on the same principles throughout the Internet, each search engine has a different interface. The way you set up and manage a campaign effectively is different with each one and it is essential that you spend time learning how each one works. Failure to do this can mean you end up doing things the hard way or, worse still, it can cost you money. The search engines have different rules, eg on what words may be used in ads and the way keywords relate to your landing page. This means you can’t take your Yahoo ads and keywords and just upload them into a Google or Microsoft campaign. Make sure you understand exactly how to set your maximum bid and daily budget level for each individual campaign: if you get that part wrong you could be waving goodbye to large amounts of wasted cash.

If you want to earn money working at home you will find more search engine optimization tips, PPC tips and useful home business resources at Elaine Currie’s Work At Home Directory For beginners’ guides visit Work At Home






Pay Less Per Click

Lots of books have been written about how to manage pay per click campaigns. This is not one of them. This book tells you how to avoid having to manage one, yet still get all the benefits of this powerful marketing tool. Pay Less Per Click is for people who want to succeed at Internet marketing without spending a fortune on Internet marketing experts. From the Author: For over 20 years I operated an advertising agency. One day I put a client on Google Adwords, those small, three-line ads on sear

Rating: (out of 3 reviews)

List Price: $ 12.50

Price: $ 12.50

Pay-Per-Click (Ppc) Marketing Explained

Price: $ 0.99

“Beginners Guide To Pay Per Click Affiliate Marketing” – Earn Extra Income!

Get Your Share of Pay-Per-Click Affiliate Marketing Cash! If you are thinking of entering the world of pay per click affiliate marketing. You first need to do a little research before actually creating any PPC ad campaigns. Walking blindly into an Adwords campaign, or whatever pay per click service you decide to use, can be hazardous to your bank balance! But with PPC Affiliate Marketing For Beginners by your side. You will have all your questions answered… which tools can help you create key

List Price: $ 3.97

Price:

Pay-Per-Click Search Engine Marketing: An Hour a Day

The complete guide to a winning pay-per-click marketing campaignPay-per-click advertising-the “sponsored results” on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.Using the popular An Hour A Day format, this book helps you avoid the pitfalls and

List Price: $ 29.99

Price:

InstantBuzz Pays .50
Earn 2 per Day – Everyone is Joining InstantBuzz.com For Free and Getting Paid .50 For All High Converting Paid Upgrades.
InstantBuzz Pays .50
Secrets To Jobs Paying Cash Daily Now!!
Guide To Jobs That Pay Cash Daily. Tax Free. 350 hits = 1 sale
Secrets To Jobs Paying Cash Daily Now!!
Paying For College Without Going Broke
An eCourse to help parents and students learn the ins and outs of the financial aid process and how pay for college without going broke or spending their lifes savings.
Paying For College Without Going Broke

Pay Per Click Strategies That Work. Pay per click advertising is probably the most efficient way to drive instant traffic to your website. learn more here www.theppcking.com
Video Rating: 4 / 5

Question by iryhmebetter: How much do advertisers “pay per click” on average?
If you have a website that’s displaying a few banners, what is the average amount these advertisers are going to pay you “per click” or “per page view”? Do any of you know a good resource with some statistics on this? I need some reliable info for a biz plan.

Best answer:

Answer by az_bald_eagle
You can be paid in the range of 10 – 35 cents per click, depending on what type of PPC advertising you are running.
The average rate for quality sites running:
– non-targeted ads would be around 15 cents per click
– targeted PPC ads usually pay around 20 cents per click through.

Add your own answer in the comments!

PPC Made Easy: Pay Per Click Marketing Made Super Easy! AAA+++ (Brand New 2010)

PPC Made Easy: Pay Per Click Marketing Made Super Easy! AAA+++ (Brand New 2010)

You will learn:

How to generate maximum exposure while paying less for every visit, guaranteed!

The simple system for creating powerful, highly targeted campaigns in minutes!

How to eliminate any chance of losing money to faulty PPC campaigns!

The “fail proof” formula for driving in quality traffic while instantly reducing your advertising costs!

What you need to know about “quality score” and how you can save even more money!

List Price: $ 6.95

Price:

Pay Per Click Marketing A-to-Z

With millions of websites out there being visited by millions of computer users, how can you make sure your ad can be seen by your target customers and that your leads will be followed by these users. This ebook will give you tips on that!

List Price: $ 0.99

Price:

Related Pay Per Click Products