by JMaz Photo

Increase Your Search Engine Ranking – What Works Now

The methods employed to increase your search engine rankings may
seem like rocket science to you, so you have probably avoided
dealing with this issue. I am here to tell you – the time has
come to face your website! A high search engine ranking for your
website is so essential that if you have the slightest desire to
actually succeed in your business, there is no way you can
continue to avoid this issue.

At least 85% of people looking for goods and services on the
Internet find websites through search engines such as Google,
Yahoo, and MSN. The idea of optimizing your pages for high
search engine rankings is to attract targeted customers to your
site who will be more than likely to make a purchase. The higher
your page comes up in search engine results, the greater the
traffic that is directed to your website. That’s what search
engine optimization is about.

You can immerse yourself in all the technical information
available online to figure out how to optimize your web pages to
achieve higher rankings. Or you can look at a few simple items
on your pages, make some small adjustments, and most likely see
improved rankings quite rapidly. The first item you should
examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at
the words that appear there when you access your home page. To
increase search engine rankings, the words on your homepage’s
title bar should include the most important keywords or phrases,
one of which would include your company name.

Then click on all your links and examine the title bars on the
pages you access. Each title bar on every single page of your
site should contain the most important keywords and phrases
taken from the page itself. However, avoid very long strings of
keywords, keeping them to six words or less. Avoid repeating
keywords more than once in the title bars, and make sure that
identical words are not next to each other.

The next item to put under your microscope is your website
content. Search engines generally list sites that contain
quality content rather than scintillating graphics. The text on
your site must contain the most important keywords – the words
that potential customers will be typing into search engines to
find your site.

Aim to have around 250 words on each page, but if this is not
desirable due to your design, aim for at least 100 carefully
chosen words. If you want to achieve a high ranking on search
engines, this text is essential. However, the search engines
must be able to read the text, meaning that the text must be in
HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and
try to highlight a word or two. If you are able to do this, the
text is HTML. If the text will not highlight, it is probably in
graphic form. In this case, ask your webmaster to change the
text into HTML format in order to increase your search engine
rankings.

Next we come to what is called meta tags. I know this sounds
like something out of science fiction, but it is really just
simple code. Many people believe that meta tags are the key to
high search engine rankings, but in reality, they only have a
limited effect. Still, it’s worth adding them in the event that
a search engine will use meta tags in their ranking formula.

To find out if your page is set up with meta tags, you must
access the code. To do this, click the “view” button on the
browser menu bar, and select “source.” This will pull up a
window revealing the underlying code that created the page. If
there are meta tags, they usually appear near the top of the
window. For example, a meta tag would read: meta name=”keywords”
content=. If you do not find code that reads like this, ask your
webmaster to put them in. This may not do much for your search
engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a
factor that is extremely important in terms of search engine
rankings. Almost all search engines use link popularity to rank
your website. Link popularity is based on the quality of the
sites you have linked to from your links page.

If you type in “free link popularity check” in a popular search
engine, the search engine will then show you what sites are
linked to your site. In the case that there aren’t many sites
linked up to yours, or that the sites that are linked up have
low search engine rankings, consider launching a link popularity
campaign. Essentially, this entails contacting quality sites and
requesting that they exchange links with your site. Of course,
this requires checking out the rankings of the websites you want
to link up with. Linking to popular, quality sites not only
boosts your search engine ranking, but it also directs more
quality traffic to your website.

Search engine rankings are extremely important for a successful
Internet marketing campaign. Before you go out and hire a search
engine optimization company, try taking some of the simple steps
listed above, and see if you can’t boost your rankings yourself.
Don’t ever ignore this all-important factor in Internet
marketing. Remember, the higher your search engine ranking, the
more quality customers will be directed your way.

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