by Ralph Zuranski

Generating Traffic. Do I use PPC, SEO, or What?

Have you been asking yourself that question? Have you been reading eBooks and blogs to try and understand the best methods of generating traffic to your website? Have you been spending a lot of time and money trying to generate traffic with very little result?

If so, don’t feel alone. Most people who are trying to make money online can answer yes to ‘all of the above”. You can get all the advice you want by reading SEO Blogs, eBooks, Forums, etc. Unfortunately, as soon as you think you understand it after reading one source, you go to another source and they tell you just the opposite.

All over the web you can find titles of blogs etc. with titles like; “PPC or Organic Traffic, which is better?” “Should you us PPC to Generate Traffic or go with SEO?” “Will PPC or SEO Improve My ROI More?”

You know, in politics, we are supposed to have several political parties to choose from, but it seems that we only hear about Republicans and Democrats and the media helps that along by asking people if they are one or the other like no other parties even exist.

On the web, the choice you are told about is PPC or SEO and bloggers and writers act like they are the only two choices you have for generating traffic to your website. So it is a good analogy. In a better political system, we would have several parties to choose from. Fortunately, regardless of what you have read, we do have more than two methods of generating the traffic you need to be successful with your online business.

Web 2.0 describes the new ways that websites can be developed to make them more interactive for users, new ways that people are now accessing the web via cell phones, iPods and other handheld devices, and new ways that people are finding what they are looking for on the web.

No longer do people just use a PC or laptop to access the web. People are using other methods than search engines to find what they want. Social Bookmarking, Social Networking, Mobile Advertising, Viral Marketing, and other new methods are being adopted by successful entrepreneurs and companies to generate not only highly targeted traffic, but highly motivated traffic as well.

Very soon it will be common for a person that wants or needs to buy something to simply pull out their cell phone, access the web, find what they are looking for, and buy it, all in a few minutes. Many people are already shopping in different ways and they are using the Internet in different ways than anyone anticipated.

People are posting to Twitter, Facebook, MySpace, and other social networking websites from work, while they are at a restaurant or club, anywhere they happen to be. They are not depending on search engines to help them find what they need. The friends they are making online give them recommendations. Seriously, everyone knows word of mouth advertising has always been the best method of generating sales. Social Networking and the Interactivity of Web 2.0 keeps people connected to the web 24/7 and all they need to do to find anything they are looking for is to ask and all of those online friends will point them where they need to go.

And they will trust and buy from a website recommended by someone else 10 times as often as they will trust and buy something from a website they found through a search engine or advertisement.

Are you up to helping people find what they are are searching for on your website? Are you using any of these methods to generate highly targeted traffic? The bottom line; Are you ready to adopt new ways of driving highly targeted and highly motivated traffic to your website?

Top 10 Ways to Generate Traffic and Build Your List

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Driving traffic through powerful advertising: for those who face a short window in which to generate traffic, creating smart and effective advertising … An article from: Franchising World

This digital document is an article from Franchising World, published by Thomson Gale on April 1, 2006. The length of the article is 1768 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Driving traffic through powerful advertising: for those who face a short window in which to generat

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Question by Linda S: Does it generate any traffic towards our website?
Is there any use of having our company logo in the address bar?? How far it is good for SEO concept. Does it generate any traffic or increase page rank of website?

Best answer:

Answer by Lukene
Branding is good for any business.
a strong brand name will bring you quality traffic

Know better? Leave your own answer in the comments!

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