Free Marketing Techniques For Facebook Advertising
Facebook has taken pole position on the web and with it has came a new range of applications and techniques for marketing your business. Most of them are free.
Most of the following tools are free (with the exception of facebook ads which are still very cheap!) The applications mentioned are just examples and there may be many more available that can do the same thing.
Add the Twitter application to your page. This means your tweets will become your status updates (you can also do this the other way round)
Why should someone become a “Fan” of your Facebook business page? If you offer your prospective fans something of value they’re much more likely to become a fan. Through numerous Facebook apps you can give away coupons, ebooks, etc…anything downloadable.
Facebook allows users to import thousands of email addresses to make facebook even bigger if they haven’t already joined. Do this with your email list for instant friends/fans!
Companies can engage with their fans or prospective fans through quizes, contests, virtual gifts, games and many more. Engagement can be done by utilizing hundreds of free Facebook applications or through custom development Try searching for Wildfire for some great applications.
It is possible to customize the design of your page using static fbml or an fbml application. Either one will require coding knowelege and personal applications need to be hosted however they can greatly improve your branding, make it simple for people to get in contact with you (eg an email form), offer incentives to join or promote different aspects of your page visually.
Use Facebooks search facility and community groups/events/pages to find people in your niche and invite them to become your friend. Once they are a friend you can suggest your page to them
If you havent registered your pagename or set up your page you should think carefully about what name to change. Maybe some keywords would be useful in your url? For example if your business is located only in Belfast then it might be worthwhile thinking about using this in your page title or name. If you are a nightclub then you should ask yourself is it important to use it in your title or name along with your business name. This will allow you to not only be found on Facebook for your trade/industry, but optimized on search engines as well. Think about how people will find you on facebook? Will they search for your trading name or look for your general service? Be careful and do not narrow yourself down too much, always remember that what you enter now cannot be changed
When your Facebook fan page has 25 fans you can create your unique Facebook URL . This allows you to market your business page offline much more easily. Making a URL that is keyword heavy is worth thinking about too such as the product you provide.
Connect your blog to your Facebook Business Page using an application like NetworkedBlogs. This will provide a constant stream of content and save time.
Wall feeds are the first thing your fans see when they log into facebook. If you drive them into “Liking” or participating in your posts, all of their friends will be see it on their wall and may join in having a viral effect. Compelling content should only require a little extra effort when planning out your update.
Facebook allows you to advertise your page, group or event. You can Pay Per Click or the Pay Per View. Facebook ads also allow you to market to a specific demographic, geography, sex, keywords, education, agegroup, and much more. Compared to other campaigns available, Facebook Advertising is a lot more targeted.
I hope you have found some useful information. Some of the methods can be put in place in less than 5 minutes. What is stopping you from getting started now?
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Facebook Advertising 101
Facebook has taken pole position on the web and with it has came a new range of applications and techniques for marketing your business. Most of them are free.
Most of the following tools are free (with the exception of facebook ads which are still very cheap!) The applications mentioned are just examples and there may be many more available that can do the same thing.
Add the Twitter application to your page. This means your tweets will become your status updates (you can also do this the other way round)
Why should someone become a “Fan” of your Facebook business page? If you offer your prospective fans something of value they’re much more likely to become a fan. Through numerous Facebook apps you can give away coupons, ebooks, etc…anything downloadable.
Facebook allows users to import thousands of email addresses to make facebook even bigger if they haven’t already joined. Do this with your email list for instant friends/fans!
Companies can engage with their fans or prospective fans through quizes, contests, virtual gifts, games and many more. Engagement can be done by utilizing hundreds of free Facebook applications or through custom development Try searching for Wildfire for some great applications.
It is possible to customize the design of your page using static fbml or an fbml application. Either one will require coding knowelege and personal applications need to be hosted however they can greatly improve your branding, make it simple for people to get in contact with you (eg an email form), offer incentives to join or promote different aspects of your page visually.
Use Facebooks search facility and community groups/events/pages to find people in your niche and invite them to become your friend. Once they are a friend you can suggest your page to them
If you havent registered your pagename or set up your page you should think carefully about what name to change. Maybe some keywords would be useful in your url? For example if your business is located only in Belfast then it might be worthwhile thinking about using this in your page title or name. If you are a nightclub then you should ask yourself is it important to use it in your title or name along with your business name. This will allow you to not only be found on Facebook for your trade/industry, but optimized on search engines as well. Think about how people will find you on facebook? Will they search for your trading name or look for your general service? Be careful and do not narrow yourself down too much, always remember that what you enter now cannot be changed
When your Facebook fan page has 25 fans you can create your unique Facebook URL . This allows you to market your business page offline much more easily. Making a URL that is keyword heavy is worth thinking about too such as the product you provide.
Connect your blog to your Facebook Business Page using an application like NetworkedBlogs. This will provide a constant stream of content and save time.
Wall feeds are the first thing your fans see when they log into facebook. If you drive them into “Liking” or participating in your posts, all of their friends will be see it on their wall and may join in having a viral effect. Compelling content should only require a little extra effort when planning out your update.
Facebook allows you to advertise your page, group or event. You can Pay Per Click or the Pay Per View. Facebook ads also allow you to market to a specific demographic, geography, sex, keywords, education, agegroup, and much more. Compared to other campaigns available, Facebook Advertising is a lot more targeted.
I hope you have found some useful information. Some of the methods can be put in place in less than 5 minutes. What is stopping you from getting started now?
Using Facebook Ad creates an advert to appear in a small box in the right sidebar of Facebook pages, displaying information, promotions, an image and a link to your chosen destination.
Setting up a Facebook Ad is quick and simple to do, working on either a Cost Per Click (CPC) or Cost Per Thousand Impressions (CPM) basis by bidding on keywords. Using the personal preferences most Facebook users have provided when setting up an account, advertisers can choose from a range of options to target their ads specifically to as direct or broad audience as they like.
These ads are run daily, according to the model you have chosen, and are set within a maximum daily budget – so you will never overspend accidentally. Facebook is used by a staggering 500 million people worldwide, so the audience potential in this medium is pretty high, whatever your targeted demographic.
Ads are comprised of a destination URL (which can be your Facebook page itself, your website or blog, or any landing page you choose), a title (25 characters max), the ad’s body text (135 characters max) and an image. Facebook make it as easy as possibly by making suggestions for content and images via the link provided.
You are then able to configure your targeted area and audience, by location (country/city), age (you are even able to target people on their birthdays), gender, marital status/sexuality, language, likes and interests, education and work information, and by existing contacts and friends on Facebook. You are given a running total of the reach of your ad, depending on your chosen demographic.
Your ‘Campaigns and Pricing’ options include currency, country and time zone, campaign name, maximum daily budget, specific date scheduling or continuous distribution, and a choice between CPM or CPC, including your maximum bid. Facebook also make suggestions for budgets and costs, and give an example of estimated impressions or clicks per day for each price. Organise and manage this aspect according to your budget, aims and analysis of your marketing campaign. An SEO company can be invaluable in helping with this if you are unsure what you are doing.
You are able to review your ad at this point, and ensure that all links, images and information are fully working and correct. Advertisements must comply with the Facebook ad guidelines.
Payment options are via Visa or Mastercard credit/debit card or PayPal and billing is daily. You have access to conversion tracking and analytics of your ads. “Facebook Insights”allows you to see the actual results of your campaign, as opposed to just your targeted audience. You can use this to analyse and adapt your ads to make them most effective. Facebook ads can also be tracked with Google Analytics.
Adverts can be used in a variety of ways:
To drive traffic to your Facebook page and increase the amount of ‘fans’ or ‘likes’ for that page (a ‘like’ button is included in the ad for ease of use, and the user’s actions are documented on their profile wall for doing so).
To drive traffic to your website or a targeted landing page.
To publicise a promotion, new product or service (i.e. a temporary campaign as opposed to a long-running one)
To increase awareness of a brand or service.
To hold a competition or poll.
The social nature of Facebook means that it is most useful for strengthening brand reputation and awareness, building a steady, loyal group of fans and customers around your page or profile, which in turn will increase your authority and presence. Hard-sell ads are not necessarily the way to go – the basis of social media is the exchange of information and is not consumer-driven. Providing interesting information, fun competitions, games and promotions is a better way to generate interest in your Facebook page – and in turn, your company. Users of Facebook groups and fan pages want to be part of something that engages and amuses them, and the most successful business pages on Facebook do just that.
ROI is variable, dependent on the targeted audience and nature of the product or business and ad itself. The formula relies on testing and adapting accordingly, making changes as you see results to optimise the success of this type of advertising. A trusted, experienced SEO company can help with getting this right for you.
Ikroh is an award winning, 100% ethical SEO company, that is passionate about clients’ success online. Our services include SEO, PPC, Social Media Marketing, Blog Marketing, Web Analytics and Web Auditing.
Facebook Ads Exposed
People often just use Facebook for one or two incredibly common reasons:
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* To have fun and connect with friends
But there’s a third use for Facebook… one that big companies quickly discovered (after using teams of paid experts to help them promote their brands). And while it’s true that you will have to use different strategies, many of the principles remain the same.
So… have you ever seriously considered social advertisi
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Question by gesundheit: How should I promote my facebook fan page other than by advertising on facebook?
How do I go about promoting it?
Best answer:
Answer by Genie McGlashan
Well ask in website and internet section…
Add your own answer in the comments!
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