Tag Archives: Advertising

Pay Per Click Advertising – Keep your “search” & “content” Ads Separate or You’ll Lose Money

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Pay Per Click Advertising – Keep your “search” & “content” Ads Separate or You’ll Lose Money

Pay Per Click Advertising has become an extremely popular method for generating website traffic, building lists of qualified prospects in specific niches, making sales and, in some cases, reaching prospects around the world where it wouldn’t have been either feasible or likely using traditional advertising methods.

Pay Per Click or PPC Advertising, if used correctly, can set you on a path to potential financial independence, but used incorrectly, you can lose your shirt, fast. It’s very important for newcomers to get the proper Pay Per Click education by reading one of the excellent books on Pay Per Click Advertising before actually getting in the trenches and spending money.

There are several different companies that you can choose for your advertising campaigns, Google Adwords, MSN, Yahoo Search Marketing, Kanoodle, Enhance and many more, but the undisputed king of Pay Per Click Marketing is Google Adwords. Google has changed their advertising rules several times now since opening their doors at the early part of this decade, but still has an enormous following. It’s estimated that Google gets apx. 47% of all searches being done on the Internet with Yahoo second at 23%, followed by MSN at 11%. Number two and three combined don’t get as much traffic on a regular basis as Google does. This means that placing your ad there can potentially bring you a lot of qualified traffic. It also means that the competition for that traffic will be fierce and potentially very expensive, if you don’t know what you’re doing. Read on.

One of the most recent changes that occurred at Google was the ability to separate “Search Ads” and “Content Ads” within your campaigns. When you advertise using Google Adwords your ads will not only be displayed within the Google search engine, but also may be placed on other people’s websites that have related subject matter and also on some of their “Partner Networks”. Some of these partners are other PPC Advertising companies just like themselves, but on a much smaller scale.

For you as an advertiser it’s very important that you keep these two entities separate when running your campaign. You now have the option to either pay less money for the traffic you receive through the Content ads or you can eliminate them from your campaign entirely. I recommend that, if you do choose to run them, even at a lower cost, you set up an entirely different campaign. I know that it sounds like a big hassle, but there’s a good reason for this. That reason is tracking your ads. If you don’t track your ads then you are losing money. It’s important that you know exactly where your clicks and sales are coming from in order to eliminate waste and only pay for what’s actually working. It’s virtually impossible to do this when you have both Search and Content running in the same campaign.

If you’re new this may seem like a lot of “chatter” to you. If that’s the case, I highly recommend that you invest in a good book on Pay Per Click Advertising, as mentioned above. If you’re not new, but this seems like a lot of extra work to you, think of it this way; you could be doing a labor job somewhere or continue in your day job for the rest of your life. Which seems worse now? Besides, once you get it set up correctly you’ll be able to get rid of the garbage, only pay for what works, increase your profits by redirecting the money that you were wasting into another area of your advertising portfolio and increase your bottom line by doing so. Does it still sound like too much work? Get those campaigns set up right the first time. Good luck!

Pay Per Click Advertising Can Either Make You Money or Cost You A Fortune. Learn Expert Tactics And Resources For Pay Per Click Marketers at PayPerClickFirm.net or by clicking on PPC Advertizing Services. Joe Stewart is a Webmaster and Internet Marketer That Earns A Living By Using Pay Per Click Marketing And SEO.






The Beginners Guide to PPC – How To Increase Your Business Through Pay Per Clicks!

“The Beginner’s Guide to PPC” looks at ways to increase your business through PPC. Topics include: The Basics of PPC, The PPC Concept, The Advantages and Disadvantages of PPC, The Basic PPC Process, Budgeting Your PPC Advertising Campaign, Getting Started, Keyword Research, Buyer and Browser Keywords, Importance of Landing Pages, Testing Your Landing Pages, Google Specific Landing Pages Requirements, Planning and Observation, Practical Bid Management for Position and Profits and more.

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PPC Made Simple: Pay Per Click Strategies For Dominating Google Adwords (Volume 1)

PPC Made Simple: Strategies For Dominating Google AdWords provides the latest techniques for launching your very own profitable pay-per-click marketing campaigns. Learn powerful techniques for generating an online income selling or promoting your own products, affiliate products, or services. Google AdWords has never been easier use and you can now leverage the power of online pay-per-click advertising to increase your earning power. This book provides step-by-step instructions on deve

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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines

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PPC Affiliate Marketing: How To Use Pay Per Click To Be a Successful Affiliate Marketer

Discover the Secrets You Can Use to Take Your Affiliate Marketing to the Next Level Using Effective Pay Per Click Tactics!
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Pay Per Click vs. Search Engine Optimization argues what is better? SEO vs. PPC, what is better for getting traffic to your site? By combining both of these methods, you can quickly get the upper hand on your competition. Instant traffic, easy to set up and track, keyword conversion testing, A/B testing with ads, track your roi or return on investment. These are just some of the topics we discuss throughout the Business Web Basics course. Check it out at BusinessWebBasics.com
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Question by robdc2002: Is there a way to find out what a company spends on pay per click and what keywords a company bids on?
Is there a tool or technique to research what keywords a company is bidding on for pay per click (PPC) marketing, aka CPC marketing aka search engine marketing (SEM)? I am trying to research where – and on what terms – a company is using their online advertising dollars and any tips or suggestions would be great.

Thank you.

Best answer:

Answer by Daycare Answers
You can not find out how much they are paying. This information is against Google policy. You can get close to what keywords they are using by going to google adwords use the tools, perform a keyword search, there will be an option for finding keywords for a website. Enter the websites address and it will give relevent keywords for that specific site.

Give your answer to this question below!

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From Print to the Net: The Top Ten Benefits of Online Marketing Verses Yellow Page Advertising

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From Print to the Net: The Top Ten Benefits of Online Marketing Verses Yellow Page Advertising

Advertising today has definitely evolved, just as people and businesses continue to find and discover ways of sharing information with one another. Back then, it was almost imperative for businesses to grace the pages of that thick yellow phonebook more fondly known as the Yellow Pages. The traditional yellow page advertising has been a key promotional tool for businesses to create awareness for their products and services, and sell it to the public.

The advent of the Internet, however, started to alter the way people do things; businesses responded to this by exploring new ways of communicating with and addressing the needs of the people. Today, an increasing number of transactions are already being done online and information-sharing and dissemination over the Net has never been more widespread now than it was before. More businesses are likewise actively promoting themselves online, taking advantage of the growing number of Internet users and wider reach of an online medium. Thus, there came the emergence of online marketing.

Online marketing is fast growing in popularity as an effective advertising tool, and continues to post itself as a viable alternative to the traditional yellow page advertising, especially in a fast-paced and tech-savvy environment. Any avid Internet user today would actually notice that a lot of businesses today have websites where they promote their product and service offerings, and share other types of company information. In contrast, the once very thick Yellow Pages seem to have fewer pages lately, an indication that businesses are recognizing the benefits of increasing their online presence against advertising the traditional way. A thorough comparison of the two modes of advertising reveal that online marketing indeed has a greater number of benefits versus yellow pages advertising. Let me share with you ten benefits which top my list.

First, the Internet allows businesses to share more information to potential customers. Businesses practically have limitless space in their websites which they could fill in and update with information. On the other hand, yellow page advertising has a limit in terms of space that may be utilized to post certain content. The more information is shared in the Yellow Pages, the greater is its investment requirement.

Second, marketing initiatives done online are more easily searchable as compared to those advertised in the Yellow Pages. With the right key words, businesses can easily make their websites accessible to their target market. Information searches done using the Internet is much faster than manual scanning of the Yellow Pages.

Third, online marketing is more cost effective than yellow page advertising. Setting up, designing and running a website could be done for just a small amount of investment. On the contrary, the use of offline medium is known to cost substantially, even reaching thousands of dollars, while being bound by space and time limitations.

Fourth, online marketing makes it possible for businesses to attract hundreds, even thousands, of visitors to their sites, and create two-way interactions with them. Websites can be easily programmed to collect information from site visitors and keep in touch with them. This kind of functionality is not available in the traditional yellow page advertising.

Fifth, customer loyalty is more easily gained via online marketing. The Yellow Pages are simply all about ads, nothing more and nothing less. Meanwhile, websites may contain newsletters, updates and other attention-grabbing information links that encourage repeat customer contact.

Sixth, establishing credibility and gaining the customers’ trust are easier achieved through online marketing than yellow page advertising. Aside from ad placements, company websites can contain a whole range of information that can give customers better knowledge about a company and its products and services. The more customers know about a company, the greater is their tendency to trust it and see it as being reliable.

Seventh, online marketing offers greater convenience and flexibility in terms of updating information, at practically no additional cost. Businesses have total control of the content of their websites and they can modify it at any time they wish. Yellow page advertising does not have this kind of flexibility. In addition, any update done on traditional advertising usually requires additional investment.

Eighth, the effectiveness of marketing initiatives could be measured faster when the online medium is used. Site visits or hits as well as inquiries related to an online advertising placement, for instance, can be readily tracked as compared to calls received in response to a yellow page advertisement.

Ninth, marketing online allows companies to better demonstrate their competitive advantages and support their unique selling propositions. A website highlights the merits of a particular company, while the Yellow Page merely categorizes a company, together with its competition.

Lastly, online marketing has far greater reach than yellow page advertising. Web presence exposes businesses to the whole world, allowing it to tap not only local but international prospects as well. This opens promising opportunities for business growth and expansion later on.

There is no doubt about the power and capabilities of the Internet as an effective marketing tool. No wonder more and more businesses are shifting their budget allocations to enhance their web presence. With the right planning and use of resources, companies can make the most out of online marketing, the next big thing in the field of marketing and advertising.

Dr. Keith Webb, of Assassin Marketing, a Dallas marketing company which created the Online Domination System, an online marketing system which allows businesses to dominate the front page of the search engines. Visit http://assassinmarketing.com or contact us at 866-998-8641






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How to Market iPhone Apps eBook
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Question by Nathan H: How much is your monthly budget for online marketing?
How much does your business spend on online marketing? Whether you hire a firm or several firms. Add up all the expenses for the month. Web site development, graphic design, ad management, hit tracking, brand & imaging consulting and development, etc…

Best answer:

Answer by Mansu K
About online marketing can be read in http://press-info-blog.blogspot.com/?q=online%20marketing

Add your own answer in the comments!

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Making Money With Internet Advertising – How to Learn Internet Marketing & Start Making Money the Easy Stress Free Way

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Making Money With Internet Advertising – How to Learn Internet Marketing & Start Making Money the Easy Stress Free Way

Making Money With Internet Advertising

People look to become internet marketers for all sorts of reasons; make more money, get away from the grind of the 9 to 5 job, have more choice in life, etc. The beauty of internet marketing is that it can be the answer to all the above and more and in this article I will explain how you should go about getting your piece of the pie even though it can appear daunting and confusing at first.

The first think to appreciate is there aren’t any get rich quick schemes out there, lots of promises of easy fortunes are really just a marketing ploy to get you to buy internet marketing courses and tools. Internet marketing takes time and effort but don’t let that put you off as money can be made – and lots of it by people who simply just plug away at it. Another great thing about marketing on the internet is that you can go at your own speed so is great if you can work full time at it or only able to grab a few hours after work or at a weekend.

To start with there are numerous ways of making money online via websites for example Pay Per Click advertising, Pay Per View Advertising, Drop shipping, natural Search Engine Optimization etc. The bottom line is people can make a fortune by just concentrating on one small area and specializing in it. It is better though to gain an overview by working your way through a complete course (see later) which shows you step by step what to do so you are not left trying to fit all the pieces together yourself and making a whole heap of unnecessary mistakes. That said, there is yet one more crucial thing you need to be successful. Making Money With Internet Advertising

What else do you need? Well, simply put SUPPORT! There is no way you can get to grips with internet marketing without running into challenges from time to time and having a help desk to contact, having a busy buzzing forum to ask questions of and learn from can be crucial to success or at least to get you to making money as soon as possible. Now who is credible to learn from and what might courses cost?

Well you may be surprised to read that some internet marketing teachers gift a complete internet marketing course away for free! Why? Well they hope that if you see an example of their internet marketing training and see the quality, then when you need to study certain areas in more depth or need certain tools to make your marketing easier then they hope you will buy what you need from them. It is simply a way of building credibility.

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Question by Tanya F: Any suggestions for websites for internet marketing ideas for promoting accommodation?
My family have accommodation in Australia. I do our marketing from home, as I have a toddler. It’s hard to keep up with ideas on internet marketing, so I am hoping to find some useful sites. Any suggestions would be great!

Best answer:

Answer by Amy O
try this site its free. best of luck!

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Top 10 Reasons Why Online Marketing Is Better A Than Yellow Page Advertising

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Top 10 Reasons Why Online Marketing Is Better A Than Yellow Page Advertising

Ever had the guts to win in this competitive world? Ever had the courage to compete with and possibly beat even the wisest and most strategic business people in the world?

Certainly, this world has grown fast and changes have been fast as well. From the traditional ways of doing things, people have become more advanced and when you want to keep up with the Jones’ you had better know what to do. Businesses that are slow get left behind. Businesses who are eager to reach the turret of success continue to search for higher degrees of learning so as not to lose in the game.

Who would not want to succeed in business anyway? Everybody wants to generate income; everybody wants to be known in his or her own field. But how is it possible to succeed, especially in the business world?

One Word – Strategy. That single word alone already means everything. It actually defines everything about success.

Today, people are hooked on the internet. Almost everybody knows how to “surf the web”. In fact, most businesses have already seen its potential that is why online marketing has also become a phenomenon.

You may be skeptical about this strategy because you still think that yellow page advertising is better but let us delve into the ten major reasons why online marketing is more effective than yellow page advertising.

Reason #1: You Save More Money

The life of any business is money. Without this, it will not run. That is why savvy businessmen are very skeptical when it comes to their expenses.

With yellow page advertising, you pay a huge amount. In fact, for every inch of space in the yellow pages, there is a corresponding price. Imagine how much it would cost you if you had a full page ad? In New York, Manhattan, each inch of space costs ,500 while a whole page ad costs ,000!

With online marketing, you just have to pay for your monthly website, your website design and marketing, which could be less than 0/month to keep your business’ online advertising up and going.

Reason #2: You Have More Space For Content

Space does count when it comes to advertising. If you want your customers to know more about your business, limited space won’t work. In online marketing, you have all the space you need to advertise and promote what you have. In yellow page advertising, you only have a very limited amount of space to work with.

Reason #3: More People Hear About You

Have you ever noticed that when you are surfing the internet, you always come across a lot of things and then you suddenly became interested in them? That’s what online marketing can do for your business. If you know how to optimize your site, then more people will know about you. Can you do this with yellow page advertising?

Reason #4: Online Marketing Is Measurable

Why is this important? With tracking, you always know what are the most commonly keywords used by your visitors and can you monitor everything. When you develop a list of your best keywords, you can generate more traffic to your site and you’ll definitely gain more buyers.

With your yellow page advertising, you’ll have no ideal what prompted a prospect to take action.

Reason #5: You Can Use Videos With Online Marketing

Advertising on television is very expensive right? With online marketing, you get to promote your products or services at a very affordable price and even show your business’ benefits and features through online video. This is more visible and reliable than yellow page advertising which is plain words and photos, right?

Reason #6: You Establish A Relationship With Your Customers

How can you establish a relationship through a yellow page advertisement? With online marketing, you have the chance to develop relationships by sending email tips or online newsletters to visitors who keep coming back to your site. You can also get better business ideas by allowing them to leave comments.

Reason #7: You Can Easily Build Trust And Credibility With Your Visitors

When using online marketing, you have the chance to express your desire to help your customers and not just benefit from them. When you are able to build rapport with them by simply giving them simple ideas for free, you will quickly earn their trust.

Reason #8: You Are The Only Choice

With yellow page advertising, there are a lot of advertisements under each category. If you are the reader and you have 500 choices to choose from, would you still continue? Instead, you’ll probably just hop on your internet and type the keyword of what you want and you’ll have it! That’s online marketing! If you know how to do it right, you will be the only choice of your buyers.

Reason #9: You Can Promote Your Business All Over The World

Can yellow page advertising reach the whole world? Certainly not. With online marketing, the World Wide Web will do the work for you. Your products and services will be known throughout the nations with just a click.

Reason #10: Online Marketing Is Eco-Friendly

Imagine how many trees are being cut down just to come up with yellow pages? Imagine how much waste is thrown out when people dump their yellow pages? With online marketing, you are at peace with the nature. You gain without hurting the ecosystem.

Amazing isn’t it? These ten are just some of the million reasons why you should choose online marketing over the yellow pages. You save money, you save effort, you save the environment, but more importantly you gain more wealth!

Dr. Keith Webb, of Assassin Marketing, a Dallas marketing company which created the Online Domination System, an online marketing system which allows businesses to dominate the front page of the search engines. Visit http://assassinmarketing.com or contact us at 866-998-8641






Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

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Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provides pra

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Search Engine Optimization: Your visual blueprint for effective Internet marketing

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Learn how easy it is for your market to get your message Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business. Soc

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Question by nancie: What kind of writing sample should I submit for online marketing job?
I’m applying for a freelance copywriting position with an online marketing company. What kind of writing sample should I send to something like this? I have a BA and MA in English. I have tons of academic research papers but is that what they want? I’ve also written press releases, memos and reports for my current job. I just don’t know what would be appropriate to submit. Please help.

Best answer:

Answer by b d
It’s good to send a wide variety of writing samples. The idea is to show them that you can write regardless of the type, industry or medium. A good portfolio would have magazine/newspaper articles, ads, press releases, an annual report and even an RFP if you have done one.

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The Top 10 Reasons Why Online Marketing Dominates Traditional Advertising

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The Top 10 Reasons Why Online Marketing Dominates Traditional Advertising

Online marketing has become the most successful method of advertising for any kind of business on the planet during the last decade. It is lightning fast and can promote your business to thousands of potential customers daily. As marketing is a primary factor for a long and successful business, the internet facilitates this process in a way that will ensure the maximum exposure to what you are offering.

Traditional marketing is becoming more expensive and slower to produce results. It also requires much more time and effort. It often has to be done by many employees and is restricted by many barriers and regulations which make it hard to get the most beneficial results. Then along comes the internet as it makes the entire globe seem like a short alley rather than a large city where you can reach customers overseas in a matter of seconds. Online marketing is superior to traditional ways of marketing in almost every aspect, and here we list the top 10 reasons online marketing dominates traditional advertising.

1. SPEED

Email marketing campaigns are fast, targeted, cost-effective, highly efficient method of marketing your business. They reach a lot of customers in the shortest time. Traditional mail marketing can take months and a lot of money and effort to generate results.

2. GEOGRAPHICAL RESTRICTIONS

The whole globe can be your customer base when you are marketing your business online, as the internet reaches almost every house on the planet. On the other hand, you are often restricted to local customers from a smaller geographical area when you market offline.

3. MARKETING EFFECTS

Online marketing is based on pull marketing effects, which means that online customers come across your website when they are looking for similar products of yours. While offline marketing is based on push marketing effects, which means you have to introduce your business to every single customer that come into your location.

4. SALES PROCESS

When your business is marketing online, you can make a sale in a matter of seconds; where the customer chooses what product or services they wise to buy, they move to the check out page, pays for the product or services on a secure page, and then receives their purchase. Offline advertising is very different as the selling process is very complex and requires a lot of effort and persuasion and sometimes can’t be completed after all.

5. HOURS OF OPERATION

Your website is self-managed and requires you only to make few changes, and after that it can operate non-stop and can be selling products or services while you are sleeping. Offline stores are restricted to the human active times, this means you open in the morning and close in the evening and you can’t make a sale while you are closed. In other words, the offline selling process has a shorter sales life than the online one.

6. COST OF MEDIA

If you want to make a commercial on TV or radio or a newspaper, you will pay a fortune. While online marketing allows you to make a short video or audio commercial and submit it thousands of media communities and it will cost you next to nothing.

7. LIMITED ADVERTISING LIFE SPAN

When you post an ad online about your business or website, with an article for example, it can be online forever and the place where the ad occupies will be untouched for a long time. On the other hand, offline ads can be only active for an agreed-upon period of time and then it will be replaced.

8. COST PER CUSTOMER

These costs are reasonably low with online marketing but relatively high with offline forms of advertising. They are simply the costs incurred to generate potential customers for the business.

9. CUSTOMER SUPPORT

With one email you can solve all your customer problems and concerns. This process is much more time consuming and require more effort offline.

10. ONGOING MARKETING INFORMATION

It is very easy and only takes a few seconds to collect all the information and data about every aspect of your business when you market online. Offline information and data are stored within piles of documents, where it requires a squad of employees to collect the required information.

As you can clearly see, online marketing is far superior to traditional forms of marketing. Online marketing is all about saving you money, time, and effort; yet brings you the required results you seek and most of the time exceeds your expectations.

Dr. Keith Webb, of Assassin Marketing, a Dallas marketing company which created the Online Domination System, an online marketing system which allows businesses to dominate the front page of the search engines. Visit http://assassinmarketing.com or contact us at 866-998-8641






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Question by Jessica D: What are the basics of writing an online marketing ad?
I want to start promoting/marketing products online for a company that pays cash. What are the basics I need to know to get me started?

Best answer:

Answer by gopal_thevfusiongroup
Start by placing free classified ads online at CraigsList, Kijiji, and other sites you can search for on Google under ”free online classifieds” Make sure you choose the right category (Business, Products for sale etc…) or else your ads will be removed.

When writing your ads, have a catchy title. Keep it short and simple. Same goes for your ad. Make sure you have your contact info (name,number,email, and website) in every ad.

You should also participate in online forums/discussion groups to spread the word on your business. Yahoo Groups,MySpace,Facebook, etc…

Set up your own blog on Blogger or WordPress and talk about your stuff. Update it regularly and post to other blogs relating to your product or about business in general. This will help raise your search engine ranking significantly.

Network with people and make sure you never come off pushy. Just relate to people as you would in person and give the facts. No hype,or false promises or else you will generate bad buzz which is suicide.

Start with these 3 strategies for now and do them consistently to drive traffic to your online business. It will take sometime to see results but keep at it. Then you can attempt other more involved online strategies.

Let me know how your marketing goes.

Gopal (The Musical Mad Scientist and Entrepreneur)
http://www.boom.thevfusiongroup.biz

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