Search Engine Optimization Strategy That Supercharges your Website Revenues

Search Engine Optimization Strategy That Supercharges your Website Revenues

For most people new to the home based Google Adsense internet business, the thought of making it big, so fast, seams to overwhelm them, given the hype that circulates daily in the internet marketing field. Most of information passed all over the internet about Adsense revenue is shrounded in half truths and does not reflect the basics of Search Engine Optimization Strategy, that any inexperienced webmaster should understand with ease and effectively outdo any competition.

First, like any offline business, one cannot overlook the importance of growth over a Long period of time in all factors related to your website growth and deveopment. There are two major growth parameters in any website; The On Page Search Engine Optimization Strategy and The Off Page Search Engine Optimization Strategy. Each of these Search Engine Optimization strategy are so related that none can survive without the other.

The On Page Search Engine Optimization Strategy involve; The structure of the Title Tags on your web page, The Keywords, The Description Tag, The Robot Text file, The Keyword density, The keyword Positioning, The Alt Image Text, The h1, h2, h3 Tags and The positioning of the Navigational Links, While the Off Page Search Engine Optimization Strategies is solely dependent on; The number of Reciprocal links on your webpage, Non Reciprocal Links to your webpage The amount of fresh content on your webpage. Please, kindly note the use of the word “webpage”. Webpage, since this is the basic unit of ranking used by virtually all search engines.

The Search Engine Robots are such intelligent that they are able to decipher, from the content of your webpage, the Keywords and the Keyword Density once they pass through your site. The robots will also take the first 20-25 words of the most relevant sentence on your content which you notice on the description of your webpage once they have indexed it. For this reason one may feel that On Page Search Engine Optimization Strategy may not be as important, but for the purpose of Off Page Optimization, The h1, h2, h3 tags and the webpage content are the basic reason for any webmaster to want to link to your site.

The competition for targeted visitors is Immense. This means that its important to include all these factors on your webpage since basic reasoning will prevail while ranking is done by the search engines. A Webpage which has done On Page Optimization will rank better than that which has not, even though it may have good content.

Off Page Optimization Search Engine Optimization Strategy is the cradle of ranking by the search engines. The more relevant web pages that have linked to you, the better for your website. There is some basic understanding that, the anchor text used in linking should be similar to the content on your webpage, but any serious webmaster will tell you that not withstanding the anchor text, the content from both WebPages linking to each other should be closely related. If your webpage content is about Acne, linking to a webpage about health with Acne anchor text will hurt your ranking.

Muna wa Wanjiru has been researching and reporting on Internet Marketing for years. For more information on Search Engine Optimization Strategy, visit his site at Search Engine Optimization Strategy

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Search Engine Optimization Strategy ~ An Overview

Search Engine Optimization Strategy ~ An Overview

Web masters often feel like pulling their hair out and throwing a major childish tantrum when their search engine optimization strategy efforts don’t pay off. It is indeed maddening to find that SEO efforts that have cost so much time and energy have not borne anything fruitful. Has the search engine optimization work been done correctly, though? That’s the important question!

There are SEO practices that are actually based on search engine optimization strategy misconceptions. Before embarking on another optimization attempt, web masters would find it worthwhile to read about the common SEO fallacies that one should correct so that SEO will not be wasted.

Meta-tags and hidden text

Web masters include the keywords in their meta-tags and this is standard practice. However, some web masters stop there. This is very bad practice!

If a web master wishes to increase his or her pages’ relevance to a search engine queries, then the keywords should also be found on the pages themselves, not only in the meta-tags or codes. It is true that search engines see these keywords within the hidden coding of your website. But an important fact to bear in mind is that words within your page content, visible to readers are now more important than meta-tags.

To compromise, some web administrators incorporate invisible keywords. These are called such because the human eye cannot decipher them. The texts’ color is similar to the background so they blend in with the background when the page is viewed. On the other hand, search engines still see this text so they count towards keyword relevance.

However, what some web masters don’t realize is that these keyword phrases would have been a lot more valuable as keyword phrase anchor texts had they been visible. These anchor texts could have also linked to other pages in the site so that the relevance of the whole site is promoted. It is also pertinent to mention that hidden texts are borderline search engine optimization strategy for it is in fact fooling search engines to believe that the site is relevant to the query. In other words they could get your site banned from search engines!!!

Web page design

Some web masters focus so much on the elements of the web site to the exclusion of other offsite search engine optimization strategy aspects. It is true that a web site should have worthy content that has search engine optimized keywords in place. Keywords distributed in the content of the page increases its relevance to a search engine query in that keyword category. Pages that are aptly and keyword titled are also a very good way to improve the site’s ranking.

Nevertheless, web masters should never believe that having very relevant and keyword-rich pages is the only way to increase page ranking. Search engines actually give much weight to link popularity in their search algorithms. A web administrator must therefore maintain appropriate keyword density but must also work towards improving link popularity through inbound links from other renowned web sites that have related content.

Short-term SEO

Some web masters think that once search engine optimization strategy measures are initiated, they should see the jump in page ranking immediately. This is the most common misconception about search engine optimization and this leads to unnecessary aggravation on the web masters’ part.

Search engine optimization measures do not give instant returns; they take time, sometimes months, to work properly and give a web site’s rank a boost. Web traffic would eventually increase after search engine optimization strategy is set into motion. Meanwhile, web masters can save themselves so much frustration if they just wait for progress and find other means to increase traffic to their sites.

Steven Dennis is the Co-Founder of http://www.SearchEngineOptimizationForBeginners.com ~ Visit the site today to get your FREE report worth ~ “The 10 BIGGEST Search Engine Optimization Mistakes”.

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Search Engine Strategies – the Misconceptions, the Myths, and Th

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Search Engine Optimization Strategy

Search Engine Optimization Strategy

Search Engine Optimization Strategies

Everyone’s searching for ideal search engine optimization strategies to have their web site into the top search engines on site one. That easy search engines bump could be the deciding issue for 1000s of companies trying to stand out and take their internet business to the next level. Here are some of the most powerful search engine optimization strategies you’ll find online and the ways you need to be putting them to use right now.

On Site Optimization

Absolutely no search engine optimization strategy is as old and well tested as on-page optimization. It also is actually one of the least useful listed here. Once upon a time, these methods would make the difference. Today, it makes up maybe 15% of your total search engine ranking and Page Rank. However, if you do not use these strategies, it can hurt your site significantly.

On site optimization contains keyword optimization, alt tags in your images, deep navigation, seo friendly links, title tags, and SEO friendly code.

Article promotion

Marketing with articles is another search engine optimization strategy that has been around for some time and is highly successful. Essentially, you will write articles with a single keyword focus and a link back to your internet site. You then upload those articles to article directories that post them for free in exchange for the link to your site.

As soon as articles is posted, it provides a back link to your site that the engines like google pick up. Article writing is not a one time process, however. You will need to continuously post new articles over time to maintain the SEO value of those links.

Trusted Site Linking

Marketing with articles creates back-links, but if you want truly valuable back-links, you need to find trusted sites. Trusted sites are the type that Google holds in high regard. Something that ends in .GOV or .EDU is a trusted site. Additionally, high stage internet directories like DMOZ or Yahoo! are trusted sites, along with major forums or information resources.

Link Baiting

Link baiting is a search engine optimization strategy where you produce high quality content that will attract attention by itself. For example, if you had a dog training site, you can produce an article on the top 101 dog behaviour problems. The article will be massive and take hours to write, but it would also be a strong authority resource in the niche, drawing attention from a number of other internet websites.

Social media marketing

Web 2 . 0 is a common tool today, though many marketers misuse it. The goal is to use sites like Facebook, Twitter, and LinkedIn to set yourself and your company up as an authority as well as a recognizable personality and brand that can be trusted for niche information. You have to provide constant, daily value that your readers can take away from it.

Viral Promoting

Viral promoting, like social media and link baiting, focused on drawing people to you. As a search engine optimization strategy, viral promoting is the least measurable, but could be the most effective. Examples of viral marketing include video productions for YouTube, sending out free reports, building squeeze pages, and giving away free software.

No single tactic is going to make the main difference between a no-name site and the number one page in your niche. However, if you’re not using the strategies above in tandem, you’re missing a fantastic opportunity to get free traffic for your site. Search engine optimization strategies begins with a long term, detailed plan on how to get your site to the top. Use multiple strategies, test constantly, and adjust when necessary – only then will you find the free traffic you’ve been looking for.

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Search Engine Optimization! Strategies to Improve Your Site Ranking

What Is Search Engine Optimization?

Search Engine Optimization (SEO) is used in all aspects of web marketing. You need to understand as much as you can about how SEO works in order to get the proper marketing of your website online.

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