Better Search Engine Rank – Are Link Exchanges The Answer?
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True or false – You can only get a better search engine rank if you maximize the number of link exchanges performed. Or, so say the SEO geniuses.
Believe them or not? Maximize the number of link exchanges for a better search engine ranking or face certain economic death? What’s the answer?
In the past, the number of link exchanges was simple to count and was enough to get a better search engine rank for your web site. Today, though, complex and highly guarded mathematical equations are used to determine ranking. Inner circles of geeks guard these equations and outsiders can only speculate what they are. But because of the tremendous increase in websites and in usage, the equations are the only way these rankings can be determined.
Search engine optimization experts are emerging, though, with a message that we should be leery of link exchanges when trying to recieve a better search engine rank. The following points should be considered.
1) Beware of link farms – they can turn your good search engine ranking into a whole lot of nothing. A link farm is a site that consists of links. It could also be a page populated with a nigh number of links. In the old days, people used these to get a better search engine rank but that no longer works. Now, if these links are organized into subjects and/or categories and contain relatively few links per page or site, your ranking might not be harmed. When links are listed in a haphazard manner, there could be the opposite effect.
2) Using sites that are meaningful – or not. If the focus of your website is gardening and lawn care, having links to sites focused on interior decorating, cooking or gambling make not be considered relevant and push down your ratings. On the other hand, links that would help you to get a better search engine rank would probably include garden centers, seed companies and fence installers because of their immediate relevance.
3) Watch your language. Anchors used in linking one site to another is important for obtaining a better search engine rank. Again, going back to a site focused on gardening and lawn care, a phrase like “designer dresses” wouldn’t be helpful at all. A phrase like “ergonomically correct hand garden tools”, would on the other hand would work to assist you in obtaining a good search engine ranking.
What about exchanging links with someone? This is important. You want as many links as possible, but they must be relevant to help you receive a better search engine rank for your web pages. Your visitors pay attention to this. If a visitor sees a link that is relevant, they are likely to follow it. If visitors find links that are offensive, they probably will not be back to your site. For example, if a site intended for self-help groups had links to inspirational or other self-help sites, that would be appropriate. However, if those links were for gambling or alcohol, that might be an aversion and, in the end, you could lose your good search engine ranking if you have one.
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You should also be looking for affiliate programs as you start getting a better search engine rank. If you enter the affiliate program and put the appropriate affiliate up, you may find a financial advantage If a visitor to your site follows an affiliate link and makes a purchase, you can earn a commission.
The truth about link exchanges, then is simple. You need to have link exchanges on your site to obtain a better search engine rank on your site. The links must be relevant to improve your standing in search engines. They must offer your visitors an opportunity to access additional resources. Do this and you’ll benefit from the truth about link exchanges, without suffering the consequences.
Larry Haywood runs the web site myinternetbiz.info which provides information on making more money from the internet.
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