Face Your Customers with Facebook

Indeed, communicating properly with customers and delivering the right message to the right people has been one of the major challenges for any marketer since day one. Since early days of marketing, various forms of communication medium have been evolving with developments in technology as well as its consumers.

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For a long time in the history of marketing communication, media remained the stronghold of news makers and advertisers and communication was mostly one way from the marketer to the reader. However, the trend of this inequality of voice was broken with the advent of the Internet and further developments within that medium itself.

Internet and Quantum Change in Media

The Internet brought about a sea change in the science and practice of mass communication and hence the process of marketing itself. But much before common users could take control of the content on the World Wide Web, the way we see it today, there was a time when content creation was the forte of those well-versed in HTML programming and web scripting languages. However, with the advent of services, such as blogs and social networking sites, the power of mass communication moved to the common user on the Internet.

Facebook – Front-Runner in Social Media Phenomenon

With 500 million users worldwide, and the numbers growing steeply, Facebook is emerging as one of the strongest mediums, with users getting totally involved in creating more and more content on the website. At any given point in time, millions of conversations take place, with precious customer-related information seeping through each of these, in the most natural way.

Customer Insight Really

Even before the first television spot or a newspaper advertisement goes live, any company serious about its brand spends a great deal of effort and money on gathering information and insight into what their customers really want and how they seek to accomplish those needs. A lot of money is spent on brand research that delves into the awareness levels of the brand vis-a-vis competition.

This information can be readily accessed freely floating on a social networking platform, such as Facebook. All the answers that a brand may want to seek are hidden in the conversations happening through wall comments, photographs, tags, fan pages, and many such avenues through the same platform of Facebook. All of this information is first hand, with honest responses.

Coming Face to Face With Customers

Users on Facebook form fan pages and groups pertaining to their interests and form conversations around topics and brands of their interests. Here are some tips with how a new age brand manager can keep a tab and also build his brand on Facebook.

Do a Brand search on Facebook – Conducting a search on Facebook with the terms related to your brand or that of your competition throws up results that include customers associating with the brand and various discussions, fan pages, where the brand features. Going through these conversations can reveal the opinion of the customers about your brand.

Creating a Fan page: If you are confident that your brand has the capability of attracting positive response and drawing fans, it is time you create a fan page for your brand and watch users “liking” the page and enroll for the same. The fan page can serve as an excellent platform to directly engage with customers and create a strong bond.

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Create branded applications- Applications can range from entertaining games with your brand to useful tools related to your product.

The possibilities provided by Facebook to reach out to customers are endless, and all of this can be done at minimal cost with maximum impact. But while doing all of this as a marketer, you need to remember that the customer and you are on a level playing field, with both having equal opportunity to express. The customer is free to share his positive as well as negative experiences with your brand, which can influence other customers watching your brand carefully.

This is where you need dedicated efforts of professionals who understand the dynamics of the medium, which is very different from what conventional media marketers are generally used to. Facebook can hence help you come face to face with your customers. It becomes extremely important for you to know how this medium and conversations should be managed.

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3 Step Formula To Making Money Online

If anyone wants to succeed online, he has to start making money online as fast as possible. It starts with the first dollar, then ten and it builds up quickly once you get the momentum. Marketers that give up early in the game often give up because the time taken from the day they first started to their first paycheck is just too freaking long!

Fortunately, if you observe closely enough, getting results fast and early in your Internet marketing business is possible and highly achievable. And we’re not talking about get-rich-quick schemes here. I would never ask you to join such programs; they are a complete waste of time. With that said, it’s important that you do not confuse get-rich-quick with what I’m about to share. They are totally different. Here’s my 3-Step Formula to Making Your First $1000 Online Fast:

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Step 1: You Need To Have Your Own Product

There are 1001 ways to make money online but nothing offers you MORE leverage and profits than having your own product. You have absolute control on the entire sales process and system and you get to keep 100% of the profits.

My recommendation: There are incredibly powerful ways to create your own product with very little time, effort and money spent. For example, a quick-fire and easy way to create your first product in 24 hours is to interview an expert (audio or email). The expert lends credibility and expertise to you, making the product an easy sell to your potential customers.

Step 2: Create An Affiliate Program To Promote Your Product

Again, there are many ways to drive visitors to your website. One of the powerful benefits of creating your own product is to tap the power of having your own affiliate program. An affiliate program allows you to have a network of like-minded marketers promoting your program in exchange for a certain percentage of commissions. Instead of having you do all the work, you literally have a “Sales Team” to get the work done for you. And the best part is, you only pay them when they drive you a sale!

Step 3: Develop More Products To Bring Your Business To 5 Figures

The more products you have the more MONEY you will make. The line of products you can create is often endless. For example, you can interview a series of experts in your topic to provide a more comprehensive and in-depth program for your readers (Audio programs in the personal development market is one such good example!). You can leverage on videos to package products that you can sell for $97 – $197. This will easily leapfrog you to a 5-figures Internet business!

Building a profitable Internet business isn’t that difficult. It’s all about focusing on activities that give you the most LEVERAGE and ROI! Would you like to see a more detailed step-by-step plan that you can study and use to build your Internet business? I strongly encourage that you look at “Authority Job Killer”!

It comes with a solid manual full of strategies and reveals to you secret shortcuts to creating powerful irresistible products that will bring in tons of sales. It also comes with 3 content-packed step-by-step videos that cover the most important essentials to a 5-figures Internet business!

You will save lots of time… you can have a profitable Internet business in 90 days with this program! It’s crazy. Click the below link now

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