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Increasing Brand & Search Engine Visibility through Online Press Releases

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Increasing Brand & Search Engine Visibility through Online Press Releases

Search engine visibility of a brand is an integral part of an Online Marketing strategy. An Online Press Release (PR) is a great way to increase your brand visibility in Search Engines.

Generally, a Press Release (PR) is used to spread news about your service, product, product features, events, alliance or acquisition. There are two phases to get the maximum exposure in search results from a Press Release (PR):

1. Writing Online Press Releases

2. Promoting Online Press Releases

Writing Online Press Releases

Ensure that your PR is optimized for search engines. Include the top keywords and the brand name in the title and repeat these in the summary and description.  We do this because Search Engines give more importance to keywords that are repeated at the top of the PR. Therefore, there is a higher possibility of your Press Release (PR) being ranked better in search results.

Promoting Online Press Releases

• Choose the right site for submission

Make a list of Online Press Release (PR) submission sites (paid/free) based on its Page Rank Value (PRV) and Alexa rank. Make sure the site you are submitting the PR to shows up for similar PRs in Search Engines for keywords similar to yours.

• Choose the right category

Select the appropriate category in PR submission sites for approval processing of your PR. In addition, some PR submission sites syndicate PRs to other sites. So choosing the right category for your PR is very important, as your PR will be syndicated across to your service/product-specific sites based on your category.

• Newsworthy

Make your PR newsworthy which speaks about your products or the services offered to the customers. It must not sound like an advertisement

• Submission

Submit your PR to the shortlisted sites over a period five to six days. This is to ensure that your PR will show up on the news/web search results throughout the week for your top keywords.

• Bookmarking

Bookmark the active PR from the PR submission sites in the bookmarking websites such as Digg, Stumbleupon, etc. to enhance Search Engine visibility.

Follow these simple rules and do not forget to check if your PR is optimized in Search engines, news/web search results for your top keywords.

Position2 has been a part of the social media phenomenon since its advent. We’ve seen social media evolve and become an established marketing discipline. Position2 has developed a proprietary methodology called ‘Surround & Intent Marketing’ (SIM). The SIM suite maximizes customer response through a data-driven understanding of online behavior that predicts intent, and drives action through a dynamic combination of search and social media marketing. For more information visit, http://www.position2.com

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