Owning an eBay store is in essence a business of marketing and promotion that is conducted by people who, by and large, know anywhere between nothing and very little about marketing and promotion.
The simple act of opening your eBay store in your eBay account, doing the basic layout with the Manage Your Store features, and creating item listings to populate the store inventory – that is the quick and easy part of owning an eBay store.
Once you have completed those steps, you might sit back feeling satisfied with your effort. You own an eBay store. People are going to flock to your store in droves. Or, are they?
The hard fact is, no, they are probably not going to flock to your eBay store in droves. If you do not market and promote your store, all you have done so far is create a piece of dead virtual real estate that will sit somewhere forgotten in a dark corner of electronic la-la land. The only visitor to the store will be you, when you check to see if something went wrong with your store and people perhaps cannot navigate to it, because your store inventory items are not selling at all.
Marketing and promoting your eBay store should start with you first acquiring some basic knowledge of marketing and promotion. Search your local bookstores or online stores like Amazon for titles that are targeted towards beginners in marketing and promotion. You need to understand what is important, what principles apply, and what works and what does not work.
Once you have acquired the basic knowledge then go through the promotional features that eBay has to offer. You will need to do a lot of reading and even more understanding. However, the features offered by eBay only reach as far as marketing and promoting your eBay store within eBay itself.
Unfortunately, that is often not enough to make a success of your eBay store.
It is very important that you market and promote your eBay store outside of eBay as well. To do this, you need to learn about, and apply many different techniques.
The following is a sample of the things you will need to do:
1) You must get your store pages into the major search engines so that people can find your store pages and item listings when they do their searches. This drives traffic to your eBay store and does not cost a penny.
2) You need to advertise your eBay store. You can accomplish this by advertising through one of the Pay per Click (PPC) services, such as Google AdWords and Yahoo Sponsored Search. Another method of advertising is offline through ads in the printed and broadcast media.
3) Person to person promotion is also important. For that you will need to use flyers, business cards, and other promotional material.
It is impossible to provide you with all the details in an article like this, but at least one can point you into the directions that you need to explore further.
Without vigorous marketing and promotion, your eBay store will probably just limp along at the very best. Without a basic understanding of marketing and promotion, you will not be able to market and promote your store.
Jason Griffith writes eBay Store reviews for BestAuctionStores.com, a site dedicated to providing eBay Store Owners with reviews and feedback about their stores.
Social Network Marketing ? Promoting By Virtual “word Of Mouth”
Social network marketing, though still in its infancy, is gaining acceptance by more and more companies. At one time, social media and marketing was considered only appropriate for those organizations targeting the Internet generation. However, in the last year, there has been an increase in the age range of those using this platform. As a result it has become feasible for a wide variety of businesses to adopt this into their marketing plan. It has always been important to properly target your audience, but on the web, a campaign that targets the wrong audience will adversely affect your bottom line.
It will not simply be ineffective. In social network marketing, people “talk”. They talk to you about how they feel about your product, ask questions and offer feedback. They also talk to each other. If you have gained the consumers trust and are targeting the right market and focusing on building relationships, rather than selling your products, your sales can soar. Successfully incorporating this type of marketing campaign requires that you communicate effectively and consistently. Generally speaking, consumers distrust businesses. It is often recommended that social network marketing campaigns be conducted as a person, rather than a business.
Building trust and creating relationships for a successful social network marketing campaign can be time consuming. But when done correctly, it can also be rewarding. If you enjoy getting to know your customers and are truly interested in what they have to say, this can be a fun, inexpensive way to increase exposure and build excitement about your business. One of the advantages to this kind of marketing is that it is immediate. Updates are often read shortly after a post has been made. This is particularly useful if you have a special purchase incentive you would like to promote, or when announcing a new product release.
Using social network marketing allows you to reach a larger customer base than you ever could by using a web site alone. It can attract attention and increase traffic on your website. Before beginning, there is one thing you need to consider. As previously mentioned, this type of marketing, though inexpensive is time consuming. Think about how much time you will be able to devote to these sites. Attention needs to be consistent, and if you are signed up with several, you could be spending a good portion of each day communicating and sending updates rather than focusing on other aspects of your business that also need attention.
Liam McCauley is a business coach and mentor located in Charlotte, NC, who specializes in providing serious entrepreneurs the skills in marketing their home based business to build a profitable online business with multiple income streams. To contact Liam, please call (803) 412-1449 or visit http://meetliammccauley.com
Social network marketing, though still in its infancy, is gaining acceptance by more and more companies. At one time, social media and marketing was considered only appropriate for those organizations targeting the Internet generation. However, in the last year, there has been an increase in the age range of those using this platform. As a result it has become feasible for a wide variety of businesses to adopt this into their marketing plan. It has always been important to properly target your audience, but on the web, a campaign that targets the wrong audience will adversely affect your bottom line.
It will not simply be ineffective. In social network marketing, people “talk”. They talk to you about how they feel about your product, ask questions and offer feedback. They also talk to each other. If you have gained the consumers trust and are targeting the right market and focusing on building relationships, rather than selling your products, your sales can soar. Successfully incorporating this type of marketing campaign requires that you communicate effectively and consistently. Generally speaking, consumers distrust businesses. It is often recommended that social network marketing campaigns be conducted as a person, rather than a business.
Building trust and creating relationships for a successful social network marketing campaign can be time consuming. But when done correctly, it can also be rewarding. If you enjoy getting to know your customers and are truly interested in what they have to say, this can be a fun, inexpensive way to increase exposure and build excitement about your business. One of the advantages to this kind of marketing is that it is immediate. Updates are often read shortly after a post has been made. This is particularly useful if you have a special purchase incentive you would like to promote, or when announcing a new product release.
Using social network marketing allows you to reach a larger customer base than you ever could by using a web site alone. It can attract attention and increase traffic on your website. Before beginning, there is one thing you need to consider. As previously mentioned, this type of marketing, though inexpensive is time consuming. Think about how much time you will be able to devote to these sites. Attention needs to be consistent, and if you are signed up with several, you could be spending a good portion of each day communicating and sending updates rather than focusing on other aspects of your business that also need attention.
Social network marketing is one of the easiest and most affordable ways that you can get your brand’s message out to the general public. Whether you’re in charge of a website design firm or a new restaurant you want to create buzz about, mastering social network marketing can have a huge impact on the amount of business you bring in. How? Below are the top 3 benefits:
Increased access to customer service and feedback. By having a presence on social networks like Twitter and Facebook, you’re able to instantly view (and properly take care of) any customer service issues that might arise. Get good feedback? You can forward it out to everyone in your network and take advantage of your own good press! Lead generation. Let’s say that you have a website design firm, and business has been slow. You can use programs like Tweet Deck to manage your Twitter account, and automatically get information about who is Tweeting about website design problems. If you have the program set up to look for keywords like “website design firm” or “website problems”, you’ll instantly know who is Tweeting about the subject…and you’ll be able to use that information to target them as potential clients. SEO link building. Every social networking page, Tweet and status update has the potential to help your company build SEO links. Make sure you take advantage of this opportunity whenever you can, and you will start to see an increase in web traffic. More web traffic can lead to more business, and more money in your pocket!
Social network marketing can be the best thing to ever happen to your business, if you do it correctly and stick to it. If you have no idea how to get started, invest some time in educating yourself on the subject. Social network marketing isn’t just a passing fad, so the time will be well spent.
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Question by Scott Mcintyre: I have a great idea for a social network site. Looking for a business partner who could invest in my idea?
I think I have come up with a fantastic idea for a new social network site like FB,etc.
It would be totally different from anything else out there and advertisers would have maximum hits from it.
I have business experience but have no programming or any real internet marketing experience.
Looking for either someone to join me who can create the site or an investor who could fund it
Best answer:
Answer by John W The problem with social networks is that there are so many of them. You can’t expect people to maintain half a dozen profiles just because some friends are on one while others are on another. Also when a social network site folds, the contacts as well as the time and effort that went into the site goes with it and there has been enough social networks folding that people are wary of an unknown.
You see networks like FB federating with other sites to try and make their login ID more universal. Currently federating the login is the battleground for the social network. Social network sites are also trying to leverage email services in order to become the profile of choice. If your concept helps a user manage multiple social network sites, transfer and preserve contacts and content if the various sites should become defunct then you might have a chance but if your idea is just enhanced functionality then file it under the better mouse trap and forget about it.
Add your own answer in the comments!
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Promoting Your Internet Marketing Business For Free
Starting an Internet marketing business is probably the best way of growing a residual income and at the same time achieving your financial freedom. It really sounds easy and fun, yet there are several things that will cross your mind—things that can stop you cold in your tracks.
Time and financial resources.
You need to accept the fact that in order to make money online, you must have enough time alloted and at least some financial resources. The finances can, however, be extremely small – especially in affiliate marketing.
Getting traffic to your online business site is your main priority in starting your Internet marketing business. You will be able to achieve it through advertising your site. Web site advertising can be very expensive – but VERY necessary! Keep in mind that without VISITORS to your site, it will mark the end of your Internet marketing career.
Is there any way to escape expensive online business advertising? Your betcha!
The word “free” does still exist especially on the internet!
There are still low-cost alternatives and even free methods of advertising your Internet marketing business. The free or low-cost advertising alternatives will work, after all it is still a type of promotion that will help you get the targeted traffic that you need for your site. It is NOT TRUE that free or cheap advertising will not work effectively vs expensive advertising mediums. Invest confidence and a “clever thinking” mentality on how you will be able to make it as effective and the free methods will work just as well.
The number one method of free advertising is writing original articles containing fresh and juicy information that will help your website visitors know about your business and the products and services that you are offering. Write your own original articles and sign up with free or low-cost article distribution services that will distribute your articles to publishers around the Internet. If you want a wider distribution of your articles for increased awareness, you may pay for a small fee, but most are free . Once your articles are distributed and published around the Internet with hyperlinks directing to your site, you will have your first set of new web visitors in no time. Keep in mind that if you do not want to write the articles by yourself, you can hire different article writing services that will do the job in exchange of a small fee. Article writing and distribution is one of the best means of Internet marketing promotion.
You may also use weblogs or simply blogs for your Internet marketing business promotion. This is completely free of charge and an ideal way of getting quality content on your website as well as getting repeat visitors who are interested in reading what you have to say. You can write your views about your business or include some photographs of the products you are offering. Do not forget to include your site’s link on your blogs so that your readers can visit your site if they want more information about what you have written on your blogs.
Posting to online forums is another free yet effective way of getting your hyperlinks noticed by many Internet users. There are thousands of online discussion forums out there that offer subjects related to the nature of your online business. You may also help other individuals by posting your comments or suggestions that you know will help them on an issue. The more assistance that you can offer, the more your name will stand out of the crowd as the authority on the subject, and the more likely forum readers will click on your website hyperlink to find out more about you and what you are all about. It is one of the best ways of making sales without even selling actual products or services.
Why spend a lot if there are free and low-cost advertising alternatives for your Internet marketing promotion? With some careful planning and very little spending (if any), you will be able to earn a lot of money from your online business.
One Week Marketing can show you these and other COMPLETELY FREE traffic generating tips for your internet marketing business. Are you ready to make money with no money? To get a free sneak peek and a free Squidoo guide visit Pot Pie Girl Today
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Question by The Questioner: How actually you run internet marketing or internet business ?
There are several knowledge on how to make or create your own internet business via affiliates programs and selling which i did not understand how . I need a direct-to-point answer how to do that or some example from any website , i need an answer from anyone who been in this business .
Best answer:
Answer by Click I came across Adsense. I started it while I had my nine to five job and worked on a few blogs and then started websites as time went by. Now I stopped my nine to five and work on this from home. It takes minimal effort on my part. I learn everything I can about websites and promotion and put it in practice. One of those is in the source box that explains all. Good luck.
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Blogging is the new way of keeping in touch with the world. They are pretty much a platform that you can use that will allow you to post your thoughts on most any subject that you want to. They can be used for journalism, promoting, writing, and publishing, anything that your heart desires. However, if you are a beginner and new blogging as well as marketing, there are some very important things that you will want to know.
Blog marketing is pretty easy if you have a marketing mind. You are going to find that many people use blogs as a diary, and many times these blogs that are used for this purpose are not intended to make them money, but simply a way to put there thoughts out there and find others that are going through the same thing. If you have never even had a blog before, the simplest thing that you can do is to start one, and just journal in it for a while.
This will allow you to learn just what it takes and what it is all about to keep up a blog. When you are just journaling your thoughts and what is on your mind, you have nothing to lose and nothing to gain. You do not even have to make your blog public if you do not want others to read what you have to say. That is a personal preference. However, doing this will let you see how it works. Then you can move on to trying to market a product or a service.
Using a blog to market something is cheaper than using a website. This is because there are so many free ones out there that you can use to get the word out, and they are really just as good as having a website that you pay for. There are of course some advantages to having your own URL, but for a beginner, a free one will work until you get the hang of it and want to move it all over onto your own server. The free blogs are just not that customizable. If you are not familiar with HTML, you are going to find that your blog will look like everyone elses.
But, that is o.k in the beginning. You can always make changes later on once you are becoming successful. When you have your own blog, you are in charge of the content that is posted on it. You can decide what is said, and what is not. You are after all writing it all, right? So, the sky is the limit. Whether you want a blog that does website reviews and takes nominations, or you want to sell things that you make out of your home, the choice is yours. Using a blog to get the word out about whatever you want too is a great way to market and promote something.
Blog marketing can get complicated if you let it. It is really only as hard as you make it. While there are some bloggers out there that are making a six figure income with the use of blog marketing, we all know that it can be done. We just want to know how. Well, for any beginner, start small, and be consistent. The six figure bloggers all did. They started with one, built it up, and then added another blog, built it up.
Then, keeping up both blogs and not letting them fall behind, they continued to add more and more. Of course they had help, and they outsourced a lot of their work. If you are looking to make a massive income with blogging, you will need some help.
Blog marketing is a great thing to learn. If you can sell things from a blog, you can sell them anywhere. Making money by using a blog is one of the most satisfying things that you will ever learn how to do. You will not make money overnight, but if you put effort into your blog every day you will soon reap the rewards.
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