Online videos are leading the online marketing revolution. It is so easy to grab your camera, make a video and put it online. Widespread high-speed Internet access allows almost everyone to view videos with ease. If you’re interested in video marketing, these tips can help.
If you plan to make marketing videos, they need to be brief and concise. In today’s world, viewers’ time is more valuable and scarce as ever, so you have less time to hold their attention. Long videos should be cut up into segments and posted every few days as a series.
Marketing through videos helps maintain contact with clients. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video. Give them some samples if their ideas get picked for the video to motivate people to watch.
The best content will go viral. There is no need to own the most expensive equipment to attract a huge audience. People would much rather watch a relevant video. However, that doesn’t mean you should completely neglect video production. You should still purchase the best camera and equipment that you can in order to shoot a high-quality video.
People online today have short attention spans. You have to make them interested in the first fifteen seconds to get them to watch the whole clip. Provide something almost immediately that draws your viewers in.
An effective method in producing your content is by working with other people. It doesn’t have to be coworkers, as it could also be family, friends or even an organization you’re a part of. Credit them near the end so that they can see their names.
Expensive video equipment is really not necessary to produce a quality video. Professional gear is not necessary as long as the picture is balanced and focused. You do not need to be overly fancy either. Just talk to the camera and be calm. You don’t even have to do that, really. A slideshow or a PowerPoint could also do the trick.
People are always searching for “how-to” subjects online. When you make a “how-to video”, people interested in gaining that knowledge will watch it. When you are recognized as an authority in your field, viewers will be more interested in hearing what you have to say.
Get all your staff involved in your videos. Identify someone who likes to be on camera and who would be attractive to viewers. Don’t shy away from using more than on person, if doing so will be to your benefit.
If you are going to a convention, a trade show or any other kind of public event, bring a video camera. That’s because you will likely be able to interview experts in your field. At the very least, you can shoot a video about your experience here. If you are offering a speech, always have it recorded.
Your intro and outro should both be scripted. State your name and position, the company name and what you are going to talk about. The video should end with your company name and an invitation to click a link to your site.
Do not take the whole burden upon yourself. How can you do it all alone? Hold staff brainstorming sessions, and talk to folks you know to get good ideas. Meet up and do those sessions often, to be sure you are working at the top of your game.
If the same questions keep coming up from your customers, address these questions with a video. Sometimes webmasters will make a separate FAQ page on their website. Another alternative is to produce a video that answers these questions. This gives your users an option on how they would like to view this information.
Now that you’ve studied video marketing a little, you should be ready to start your own campaign. Keep in mind what you’ve learned here and try it out. You’ll have a lot of great results if this advice is taken, so start working on it.
