Article marketing is used by the majority of web developers as it offers the chance for cheap advertising with little effort. Some marketers will submit the articles themselves, while others prefer to pay for a professional article submission service, when they lack the time and the means to conduct the operations themselves. Articles can be submitted manually or automatically, although preference goes for the manual type since it ensures better search engine rankings.

With an article submission service, you will get your web content disseminated on more than 500 directories, which definitely brings a very high market exposure. If you shop around for a company to work with, you will see that the offer is pretty varied. And besides the regular article submission service you can get some extra features and facilities such as RSS submission, blog posts, access to ping directories and lots of others. This kind of services are free if you sign a business contract with an article submission service provider.

It is important to check the requirements, as well as the terms and conditions before you choose an article submission service. The contract regularly follows the application or the filling in of an order form. The articles you need to submit should be around 350 or 400 word long. Pay great attention to the links you incorporate in the body. The regulations are pretty strict for the matter, particularly since directories impose limitations. The author bio box or the resource box will normally include two or three links.

With an article submission service you get your details specified at the bottom of the page but together with the provider’s user-name. It is important to have high quality materials to work with because the acceptance ratio is variable and sometimes an article cannot meet a certain category. Fortunately, with an article submission service, you get access to lots of niche directories that you are not even aware of. It is the provider’s job to get take care of this.

Some companies will send reports others won’t. You can work with a very good article service that only sends notifications on submitted data. The thing is that reports take a lot of time, and many companies do not find it profitable to carry on with such tasks. Anyway, you should not expect results overnight because it takes time for article submission to work. Once it gets approved in the directory, Google indexation follows. All in all, your business exposure will start to improve in the three or four months following article submission.

Article marketing has turned into a strategy of conquering new market niches by means of content material. Web developers write or buy informative articles related to their domain of activity, they include some backlinks in the content of the material and then submit the articles to special directories where web users can access them. This system has proved very efficient for advertising on low budgets, as well as for the considerable increase of the traffic level. Yet, it all starts with article marketing research.

The very purpose of research is to find out what customers look for. If you are to apply such information to article marketing, you will in fact identify those topics that readers will show most interest into. The outcome of article marketing research thus turns into the creation of that ‘catchy’ background that makes a web visitor click on a link and get on your web page. There are several elements that should allow a good coordination of your efforts; thus, the essence of research strategies can be resumed to the identification of the consumers’ behaviors, attitudes and preferences.

There are various ways to conduct article marketing research but the course of action depends on the kind of business model you follow. Do you need article market research for B2B (business-to-business) relationships or for B2C (business-to-customer)? The marketing research can then be conducted according to the specific priciples of each of the above models. Normally, you won’t make management decisions on intuition and feeling alone, but also on the information gathered in the form of marketing research.

The nature of the articles content will thus be determined starting from the results obtained from article marketing research. Do not write the articles until you know which keywords are the highest in demand? Determine the keywords that best define your domain, product and service and then create the informative content around them. On all situations you need to keep the information reader friendly.

A very frequent mistake web marketers make is to get a very high keyword density in the articles they use to market their business. Yet, such strategies could be detrimental on the long run by the negative impression on the readers and the official search engine policy related to keyword density. Informative content with an average keyword density between 1% and 3% works fine with search engines and readers, and proves successful no matter the nature of the business you advertise.

Free article marketing has saved many businesses that depend on content for advertising and email promotion! Did you know that lots of newsletters use content from article directories? Good, average or poor articles, there is an abundance out there! Why are such materials free? The very functional principles behind article marketing are grounded on low costs. Web content in the form of informative materials represents the cheapest form of advertising. You write on a topic that relates to your business and you have links to your website included in the articles. It’s only natural that the traffic level will go up!

Free article marketing is possible because web directories make profit from advertising. Google Adsense has given many people the chance to make money by displaying ads on the pages that also provide lots of niche articles. In fact, niche sites perform very well in search engines because of the way they target a vertical market sector or category. The benefits that result from free article marketing are relevant for web developers: there are more targeted traffic and the creation of incoming links. A big mistake online business owners make is to try and submit articles to almost all the available directories. This can be really painstaking in terms of the effort to provide original content and perform the submission.

There are experts who claim that it is better to use free article marketing with those directories that enjoy a good reputation with Google. Thus, when you have the content material ready, you can move on and see what the Google Page Rank is for niche sites and a few other directories. Some have a better reputation than others, and you can even find top lists with the best 25 article directories available. Free article marketing can also be troublesome if viewed from the perspective of spamming. The truth is that unsolicited mail messages now cover all sorts of flavors, and spammers heavily rely on free article marketing.

To be entirely truthful, free article marketing carries lots of shades and not all of them are positive. Do not expect a booming profit overnight because you will not get it. Better try to work in honest conditions, doing your best to create valuable informative content. This should be submitted to directories afterwards so that you can actually start to improve traffic and page ranking gradually. Results come with hard work, even if free article marketing saves you the advertising costs. There are other things to invest into when it comes to such businesses.

There are several reasons why people come to use an article submitter. It all starts with the need to promote a business on the Internet by means of informative content. You write articles and you submit them to directories, and thus you reach more users who can click on the included links and get to your website. However, article submission is very often frustrating because many materials get rejected due to improper format or the fact that the submission conditions are not met.

An article submitter is a semi-automatic or fully automatic tool that submits articles to directories saving you lots of time. The web developer can thus focus on providing good quality content first and foremost. Informative materials generate traffic on the website, and chances of sales or transactions increase with every new web page visitor. The big challenge is to post unique content to a growing number of directories. Another time consuming task here is the actual filling out of article directory forms.

If you choose the right article submitter, your job with article marketing will get very simple. All the phases of submission will be automated, and you no longer have to focus on guidelines or search for article directories. Plus, you will further solve the issue of the growing number of directories. More such complex websites appear every day and it is virtually impossible to keep track of them by yourself. Luckily, an article submitter can automatically update the list of directories and save you the trouble.

The automated process of article submission takes only a few hours and the involvement of the user in the process is minimum. The choice of the article submitter ought to be influenced by your objectives and needs. What exactly do you aim to achieve? How large do you hope to grow your business? Some advanced tools also help with the generation of unique content that is afterwards submitted to directories. Not many tools can assist you with both tasks.

Yet, no software will ever replace a real author, and you still have to write most of your materials. The automatically generated content lacks coherence and it is not at all reader friendly. This is the main reason why web developers need good writing skills or serious work collaborations with freelancers that can cover the task for them. The article submitter will thus be helpful only when you have quality content ready.

Many web developers aim at achieving a good page rank, but sometimes high search ranking is difficult, if not impossible to develop. Here are some of the issues that may affect the competitive side of your business on the Internet.

Some web sites have a low compatibility with search engines. And this usually happens because the pages are not optimized or because the sites have not been submitted to the best directories and search engines available.

It all starts with search engine optimization and how you choose the keywords that define your domain of activity best. Most businesses display some form of content on their pages, and thus depend on articles marketing more or less. High search engine ranking corresponds to web sites that have rich informative content created around some very relevant keywords that refer back to the business domain.

The main solution for getting high search ranking is through SEO. Here, you can either perform the optimization yourself or entrust it to an expert, depending on your skills and experience. Do not overlook the importance of optimizing the meta tags as well, so that your web site is identified as relevant by search engines.

Meta tags should be included in the site code during the design process, but many development firms ignore this aspect or treat it lightly. Hundreds if not thousands of business owners have discovered that their web sites did not even appear on search engines because the designer of the pages had not optimized the web site. And this is really an issue!

If you read these lines before launching an online project, make sure you ask your web designer for optimization. In case you aim at high search ranking but do not know how to achieve it, hire a reliable search engine optimizer and pass your web pages through a process of reconditioning. Sometimes, you can contract separate web designers and SEO experts, but they will inevitably need to collaborate for a successful outcome.

To sum it up, high search ranking is only possible through proper optimization of the web content, titles and meta tags so that the pages are made friendly for the submission with directories and search engines. Once you reach a high search ranking, you will have to maintain that position by constantly optimizing your web page, therefore, it takes more than just the initial SEO for a web site to perform well with search engines.