Article marketing is a very popular and cheap form of advertising, increasing the business authority and the market impact in a specific field of activity. Web developers write articles on a topic related to their domain, product or service, and then distribute or publish it on the Internet through directories. The system of article marketing is not at all new and it does not characterize the age of the Internet alone; in fact, it has been used in combination with mass print for decades. Here is how it works!

Newspapers often print articles written by businesses that provide free material for the publication on the one condition that the contact information be specified too. This arrangement works perfectly for everybody involved. For instance you can read about how to prepare your home and garden for winter just before the cold months begin, and such content is offered by a business that deals in insulation systems. There are hundreds of similar examples for article marketing, and the strategies are used worldwide.

On the Internet, web developers post articles in a similar way, enjoying a double benefit: first of all publishers get access to free content while the business owner takes advantage of very cheap advertising. The submission to article directories is usually free of charge since the website owner collects most of his/her revenue from advertising. And the more articles get posted, the higher the website popularity and the traffic ranking.

Article marketing is also closely connected to search engine optimization, since a lot of web content is written around the main keywords that define a business on the market. These materials target niches with highly-interested readers, and have the highest chances of generating profit. Hundreds if not thousands of articles thus attract a lot of web surfers and eventually lead to an increase in sales due to the backlinks included in the informative content. With a backlink, reference is being made to the business website.

Article marketing is also associated with social networks like Facebook or LinkedIn, as the propagation of the materials is possible in these environments too. Quick business exposure is normally the aim of advertisers who rely on article marketing, but the risk that comes with it consists in the reduction of the quality level. Normally, the standards should be kept up so that the provided materials are relevant for the reader and illustrative for a business.

Article marketing consists of a company’s promotion via informative materials that are directly related to the specifics of a business. It works as a form of cheap advertising on the Internet that opens many doors to the intelligent marketer: attracting more clients, increasing sales and profit. Not everybody knows where to start when it comes to achieving this kind of exposure. Some people will even try to take an article marketing course as a form of training, but such education is not always suitable and advantageous.

An article marketing course could be a big scam, and normally one does not have to pay for information that is offered for free on many websites. You can learn about article marketing from many sources other than books, magazines, e-books and e-guides. Here is a clear example of how the system works. Let’s say that you sell fountain pens. You can target a market niche by writing valuable content on topics that people are interested in; examples of topics here are ‘The History of Fountain Pens’, ‘How Fountain Pens work’, ‘Tips for choosing the right fountain pen’ and so on.

Include a link to your website in the article content and submit it to article directories, totally free of charge. Such web content is posted either manually or automatically in the form of hundreds of thousands of entries. What could an article marketing course teach about? Well, there are few things that are really valuable in such forms of training, but we cannot deny their relevance occasionally. For example you may find out how to organize information to make it appealing to the web visitor. Yet, writing skills are not something to develop with a basic article marketing course.

Some smart and gifted people have actually turned writing into a profession, as they provide web content to all sorts of service providers that activate on the electronic market. In case you don’t find all you need in an article marketing course you can try the other alternative. Contact a business specialized in article writing and content submission to article directories, and for a small fee get the task done professionally and above the average quality level.

In fact, very few web developers have actually completed their training with an article marketing course. Most people try their luck writing marketing articles themselves or paying freelancers for the job. In either case, the business owner gains by market exposure and an increase in sales.

What is article marketing? The meaning of this marketing practice is different in the context of regular paper publications such as newspapers and magazines as compared to the electronic environment. It is a common practice for local businesses to rely on article marketing to spread word about their business. Thus, they write content related to their domain of activity and then offer it for publication to local newspapers and magazines. Since budgets are often limited, extra content is welcome. The meaning of article marketing is a bit different in the context of Internet usage.

Web developers write articles on the basis of some relevant keywords that best define their domain of activity. They also incorporate some links to their home page in the article content, and then submit the material to web directories. The advantages of this form of article marketing are impressive given the fact that search engines are after fresh informative content. This is in fact the reason why the number of published material constantly increases on the world wide web. What is article marketing for a business?

-a form of very cheap advertising;

-the chance to improve traffic and page ranking with search engines;

-a method to ensure superior business exposure;

-the possibility to create back links and link popularity;

-the opportunity to win returning customers.

Lots of training materials teach people the basics of article marketing. Many e-books and e-guides are really truly enlightening. While for some people the question ‘what is article marketing’ remains problematic, for others the answers bring an improvement in business management on the Internet. Content is usually posted free of charge, you just need to pay a writer to create the material (if you can’t do it yourself) and then create a separate budget for the submission of the articles to well-known directories that do charge a fee.

What is article marketing for an Internet newbie? The truth is that many businesses that now enjoy a good reputation and credibility online, have started small. You can write just an article and then create several versions of it to submit to directories. As long as you provide quality content, and you keep it unique, you have everything to gain with article marketing. Any business owner who understands the importance of this kind of advertising will want to maximize its benefits. You could be one of them. Maybe it’s time you took the article marketing plunge. Good luck!

The Internet abounds in marketing articles due to the high demand for solutions to make money online. People have discovered the huge potential of the Internet, and the money promise it makes, yet, most users do not know where to start from. In this context, marketing articles represent very valuable web content, helping people understand the mechanisms of web development, the strategies they need to implement, the processes they have to go through and so much more.

Proper selection should be made from the many marketing articles available. You can actually learn the basics of how to run a business online, but you can also feel trapped in a world that you know nothing of. Depending on how specialized marketing articles are, they will use specific language and concepts that you may be more or less familiarized with. Marketing knowledge builds up in time, and when starting from the basics, the process is all the more painstaking.

A good way of getting access to valuable, useful marketing articles is to subscribe to newsletters with some of the most prominent marketing experts that work online. They periodically provide good content, solutions to your dilemmas and answers to frequently asked questions. In many experts’ opinion, the right way to start and run a business on the Internet is to first understand the basics of how the system operates. When the mechanisms are clear and you have built a solid Internet marketing vocabulary, you can move on to more advanced learning stages.

You can choose the marketing articles by content or titles, and only when you become more knowledgeable you will be able to distinguish between valuable information and loose materials. Sometimes a better alternative to improving your marketing education is to try some e-books or e-guides instead of marketing articles because they have a superior structural form and provide more in depth information on business topics of high interest for web investors.

Marketing articles get more numerous every day. The problem with them comes from the fact that they keep repeating almost the same ideas over and over again. There is actually little progress in terms of quality, because web developers who make a living out of marketing on the Internet, are interested in distributing their materials as extensively as possible. It is for the reader to increase the demand for quality over quantity. Educate yourself in this direction, and the Internet will improve in what it has to offer to us all.

So, you’ve found out that you can create an online business and make money if you just submit articles. Free directories are more than happy to approve content, you thus spread the word about your website, and make profit from advertising and product promotion. Sounds simple, doesn’t it? Well, although article marketing is not that difficult to put into practice, you should still not take things lightly. There is plenty of work involved before you can turn articles into links to your website. Start by asking yourself the following questions:

Can I provide valuable web content?

Where should I submit articles first?

How can I improve my articles?

Do I need a budget?

Although the Internet cannot exist without web pages, the same thing can be asserted about links. In fact links matter most for people who submit articles free of charge, in the hope of improving relevant traffic. Web developers are often authors too. This means that you write the materials you afterwards submit. This is an ongoing occupation, because you constantly have to come up with new materials to push the margins of your business further and reach more websites with backlinks.

Links are incorporated in the content of the article or included at the end of it in the resource box. This by-line is the most important aspect of article marketing because it reaches far on the Internet. When you submit articles, free directories ask you to fill some forms. Then, the content is checked for originality so as to prevent duplication. Sometimes there are special rules related to the number of links allowed, the length of the articles, the keyword density and the format.

There are plenty of mistakes you can make when trying your hand at article marketing for the first time. Inexperienced newbies will often create too high keyword density hoping to improve their status with search engines. Yet, they will just manage to look spammy. Read a few suggestions on article writing so as to polish your skill and improve your knowledge.

Submit articles free of charge but be careful where you submit them. There are hundreds of article directories on the Internet and more appear every day. In case you rely on an automatic tool to perform the submission task, the program will constantly update the list of directories available, but the truth is that it is not always worth working with all of them. Sometimes, constant submission of high quality articles to ten or twenty top directories values more.