The Search Engine Approach: Your Guide to Understanding Search Engines

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A Tactical Approach to Social Network Marketing

A Tactical Approach to Social Network Marketing

For many social network marketing involves joining any of the available online communities, making contact with members and ‘blazing’ away with your promotional arsenal. What is wrong with this approach is that more times than not it will take you a long time to get results. You must first start with the recognition that online social networking requires a more personal and casual approach in order to successfully connect with others. Secondly, if you have got a business to run than you must learn to make the best use of your time! In order to do this, effective social marketing strategies must be developed and implemented so time and effort is not wasted.

Here are 5 suggested social marketing strategies you can use to help you make the best use of your time and energy when working within any of these online communities. After all, time is money, right?

Locate Your ‘Target’ Audience

Find what social sites your target audience congregates at and join if you are not already a member. Online social networking communities for the most part contain a very large cross section of people with varying interests and even socioeconomic profiles. Your aim is to locate those people who have the ‘profile’ that matches up well with what you offer.

‘Nail’ Your Bio

Putting together your bio is very important from the standpoint that you want it to be professional while also reflecting a little about you as a person. This is something people can see even if they do not have direct communications with you. Remember these are online communities that revolve around sharing interest and ideas with one another. With that said it is therefore common for people to check out the bio of another before deciding to ‘engage’ in conversation.

Plan Before Interacting

When using these online social networking sites for business purposes you need to be mindful of how you use your time. Remember you do have a business to run! Before engaging in any conversation have an idea of what it is you want to get out of the interaction. Are you just meeting someone for the first time, sharing an opinion during a conversation or promoting something. In any case you want to make the best use of your exchanges all the while maintaining a casual and friendly demeanor.

Understand the Environment

Some of these communities are more casual than others and may even cater to particular interests or have an expected codes of behavior. You need to be aware of how it is you are expected to act within the community and then act accordingly. In all cases, if you are there for business it is always recommended to behave in a professional manner since this is a reflection on not only you, but your business as well!

Know What is Appropriate

Even the ‘niche’ that you are working within at any given site will have its own ‘unwritten’ rules or parameters for expected behavior. These groups that form within online communities have banded together due to common bonds and interests. They will often have their own accepted behavioral patterns within the group itself. Identify through observation what these patterns are so that you can act in a manner that is most familiar and acceptable to the others. You want to gain acceptance (fit in) which will lead to familiarity allowing you to promote your goods and services more effectively.

The purpose behind social network marketing is to promote your business and increase your sales, however, tact must be used when working any of these online communities. Recognition that online social networking is primarily about meeting new people and making friends is the key! As an internet  marketer, failure to do so will only extend the time and effort it will take to gain any ‘success’ from your efforts! The 5 suggested social marketing strategies reviewed above serve to help you better plan both your approach and determine the potential any particular site may hold for your business. By implementing these simple strategies you can save yourself much time and wasted effort since as we have already stated above, time is money!

TJ Philpott is an author and Internet entrepreneur based out of North Carolina. For more tips about planning an effective social network marketing strategy and to also receive a free instructional manual that teaches valuable niche research techniques visit:http://affiliatequickstart.com/

Article from articlesbase.com

Social Network Marketing Review

For many social network marketing involves joining any of the available online communities, making contact with members and ‘blazing’ away with your promotional arsenal. What is wrong with this approach is that more times than not it will take you a long time to get results. You must first start with the recognition that online social networking requires a more personal and casual approach in order to successfully connect with others. Secondly, if you have got a business to run than you must learn to make the best use of your time! In order to do this, effective social marketing strategies must be developed and implemented so time and effort is not wasted.

Here are 5 suggested social marketing strategies you can use to help you make the best use of your time and energy when working within any of these online communities. After all, time is money, right?

Locate Your ‘Target’ Audience

Find what social sites your target audience congregates at and join if you are not already a member. Online social networking communities for the most part contain a very large cross section of people with varying interests and even socioeconomic profiles. Your aim is to locate those people who have the ‘profile’ that matches up well with what you offer.

‘Nail’ Your Bio

Putting together your bio is very important from the standpoint that you want it to be professional while also reflecting a little about you as a person. This is something people can see even if they do not have direct communications with you. Remember these are online communities that revolve around sharing interest and ideas with one another. With that said it is therefore common for people to check out the bio of another before deciding to ‘engage’ in conversation.

Plan Before Interacting

When using these online social networking sites for business purposes you need to be mindful of how you use your time. Remember you do have a business to run! Before engaging in any conversation have an idea of what it is you want to get out of the interaction. Are you just meeting someone for the first time, sharing an opinion during a conversation or promoting something. In any case you want to make the best use of your exchanges all the while maintaining a casual and friendly demeanor.

Understand the Environment

Some of these communities are more casual than others and may even cater to particular interests or have an expected codes of behavior. You need to be aware of how it is you are expected to act within the community and then act accordingly. In all cases, if you are there for business it is always recommended to behave in a professional manner since this is a reflection on not only you, but your business as well!

Know What is Appropriate

Even the ‘niche’ that you are working within at any given site will have its own ‘unwritten’ rules or parameters for expected behavior. These groups that form within online communities have banded together due to common bonds and interests. They will often have their own accepted behavioral patterns within the group itself. Identify through observation what these patterns are so that you can act in a manner that is most familiar and acceptable to the others. You want to gain acceptance (fit in) which will lead to familiarity allowing you to promote your goods and services more effectively.

The purpose behind social network marketing is to promote your business and increase your sales, however, tact must be used when working any of these online communities. Recognition that online social networking is primarily about meeting new people and making friends is the key! As an internet  marketer, failure to do so will only extend the time and effort it will take to gain any ‘success’ from your efforts! The 5 suggested social marketing strategies reviewed above serve to help you better plan both your approach and determine the potential any particular site may hold for your business. By implementing these simple strategies you can save yourself much time and wasted effort since as we have already stated above, time is money!

Social networking sites are a hot topic for marketers, as they present a number of opportunities for interacting with customers, including via plug-in applications, groups, and fan pages.

Each social network presents its own possibilities and challenges. Users of individual sites have different expectations of commercial behavior. In what follows, I’ll introduce you to the three most popular networks and their unique features.

History

The roots of online social networking can be traced to the 1980s bulletin board systems (BBSs). These systems allowed users to log in—through very slow connections — to share software and data as well as send private messages and post to public message boards. Due to the high cost of the long distance calls that would be required to access BBSs in other parts of the world, most of these were very local communities.
The late ’80s and early ’90s saw the rise of the desktop applications CompuServe, Prodigy, and AOL. Far more feature-rich than BBSs, these systems allowed users to connect to the Internet and create personal profiles, post events, chat, and send public and private messages.
As the World Wide Web grew in popularity, social networking moved to web-based applications. The
first wave was built for specific functions or audiences. In 1995, Classmates.com and Match.com were created; both remain fairly popular sites in their niche. In 1999, more targeted networks were launched, including BlackPlanet.com, MiGente.com, and AsianAvenue.com.

The modern era of social networks began in 2002, when Jonathan Abrams launched Friendster. Inspired by Match.com, Abrams wanted Friendster to be a dating site that wasn’t about dating. In what many consider to be one of the biggest financial mistakes in recent history, Friendster rejected a million buyout offer from search giant Google.
In 2003, several employees of a marketing company now known as Intermix Media — which was later sued by then–New York Attorney General Elliot Spitzer for making malicious spyware applications — duplicated the core functionality of Friendster and launched MySpace. Initially powered by Intermix Media’s large email lists, MySpace quickly became a leader among social networking sites. Thanks to its customizable user profiles and its focus on music, MySpace had a cooler image than its somewhat stodgy rival, Friendster. In July 2005, News Corporation purchased MySpace and its parent company for 0 million.
Then, in October 2003, a Harvard sophomore named Mark Zuckerberg hacked into the university’s private dorm ID database and created Facemash, a site that let students compare two ID photos to select the more attractive one. Narrowly avoiding legal action, Zuckerberg went on to create “The Facebook,” a social network that began as an exclusive site for Harvard students. Slowly the site allowed other colleges to join — initially only Ivy League schools, and then other colleges, and then, eventually, high schools. Finally, in 2006, anyone with an email address could sign up.
Sometime between April 2008 and February 2009, Facebook overtook the long-standing king, MySpace, as the world’s most popular social network.

Social Network marketing

Web master

Article from articlesbase.com

Social Media Management for Celebrities
Ebook on How to Make Money by Managing Social Media for Celebrities and Famous People. Work With Famous Celebrities Who Will Pay You Handsomely Just For Spending Time On FaceBook & Twitter! Available as an eBook as well as Audio Mp3.
Social Media Management for Celebrities


Question by alan finger: How much of thier marketing budgets are companies spending on social networks?
I am looking for the ballpark range on how much companies invested in 08 or will invest in 09 on advertising on myspace, facebook, or managing and maintaining similar web 2.0 initiatives

Best answer:

Answer by Ben E.
A new way to network socially…

http://www.associatedcontent.com/article/1260253/how_to_access_social_networks_from.html

Give your answer to this question below!

More Social Network Marketing Articles

Internet Advertising: a Community Based Approach

Internet Advertising: a Community Based Approach

To find out what makes advertising on the Internet far more “interesting” than any other type of advertising, let’s take a look at some of the underlying assumptions that go into traditional advertising, in order to see how our current mindset affects the way we communicate with our potential customers. Let begin by looking at the following important points:

1) A business will initially decide to disseminate some sort of promotional material to the public

2) They will either go directly to an advertiser (TV or Radio Station, Magazine, Newspaper etc) in order to place their ad, or

3) They will hire a firm to perform a market analysis, draw up a campaign and execute and run this campaign on their behalf

4) Finally, the advertisement is exposed to the market

This all makes a lot of sense and is exactly how businesses have reached their customers for hundreds of years now. The problem is it’s based on the assumption that the client is simply the recipient of the advert and can not participate or interact with said material. You know what’s coming next…

The Internet, of course, has changed everything and turned conventional marketing conventions on their heads! Or, has it? Actually, so inured in the standard way of doing things are we that we have simply transferred the advertising convention from traditional media to the Internet, without any regard for how we can utilize the unique opportunities that the World-wide Web provides.

The “unique” opportunities I am referring to in this instance arise from the fact that unlike television, for example, the Internet is fully inter-active. In other words, if I see an advert on TV, I can either buy the product or not, the advertiser has no way of telling whether I was sleeping through the ad, listening intently, or doing something else entirely. With the Internet, however, I can respond to the ad, endorse the product, sell it onwards, or affiliate with the company, buy the product, critique it, ignore it… whatever!

What’s more, using the Internet as a medium for advertising gives us the ability to accurately measure the impact and visibility of the advert. So how precisely are we using the Internet at present? The following list will show you the “slight” evolution in the way we do things. The main improvements over the old way of doing things really boil down to a few important points:

1) Increased ability to isolate target audience that is predisposed to buying certain products (i.e. Google Ads)

2) Enhanced ability to track advert coverage and exposure

3) Ability to engage customers interactively through forms and links

Advertising on the Internet obviously has some advantages that make it worthwhile for companies to divert marketing dollars online. It’s easy to say this because everyone knows that the Internet advertising industry is growing rapidly and already represents billions of dollars each year. But why does this method still fall short of the actual “potential” of the Internet as a medium for advertising?

The answer lies in the unique way the Internet has developed. People find the information they need, by and large, through search engines such as Yahoo and Google. As a result of this it has become important to feature highly on these search engines in order to maintain a certain level of visibility on the Internet. But, no one really knows exactly what makes a site rank number one because no one is privy to the exact algorithms that Yahoo and Google use to rank pages.

What we do know is that there are a variety of factors which are “important” if you wish to compete in the rankings stakes. One of the most important factors is linking – the more links you have coming into your site, the higher your perceived popularity. To stop everyone cheating, the search engines analyze the relation the linking sites have to each other and the perceived quality of all the sites involved. What this means is in order to fare well in the search engine rankings you need a plethora of high quality links coming into your Website.

Now, as many of you will appreciate, this is not an easy thing to accomplish. For many small businesses, just one link from a well know, popular site could make all the difference between success and failure. A site which has millions of visitors a month that links to small business could ostensibly send thousands of potential customers over to their linking partners – and thousands of customers visiting anyone’s site is a licence to print money (provided they pick up what you put down).

But, the catch is that big businesses are not inclined to just link to any old site – especially when they are charging thousands of dollars for people to place ads on their WebPages that link to their Websites. So how in the world does one go about obtaining high quality links from big Websites? The answer is:

You have to make your own big Website and have it link to you!

At this point, you may be growling something to the effect of “If I could build my own big Website, I wouldn’t be reading this article”. Well, I’ll admit that it probably isn’t too easy to build one by yourself, but you and five thousand other people in the same position could. All you would need is a central meeting point that you could all link to – this central meeting point would then have tens of thousands of incoming links from businesses all over the show. Ask anyone how highly ranked a site with say 5000 incoming links would be and I’m sure they would jump at the chance to link to it.

But where is there such a site? Well, to my knowledge there is only one – www.gridverts.biz (along with its sister sites). Gridverts.biz lists adverts from customers who have to submit to a certain code of standards and encourages its advertisers to link back to them. In this way, as the number of customers grows, so the number of incoming links grow, and in turn the popularity of the site blooms.

As the popularity of the site increases, so does the visibility of the adverts because GridVerts.biz starts showing up in more and more searches. With the increased popularity in search ranking comes the inevitable increase in traffic, which in turns benefits the advertiser. So the cycle continues – more and more links from more and more advertisers means more and more traffic and everyone benefits.

Looking at how this affects the previous lists, we can see that in this case, the following points are important:

1) Customers use search engines to locate what they want

2) Search engines return the popular websites on their front pages

3) These popular websites are visited and recommend the businesses that are advertised

4) These businesses in turn are linked to the popular Website and refer their own customers to the Marquee, increasing the overall traffic of the community

This “tent or marquee” principle that relies on reciprocal linking from thousands of advertisers is going to revolutionize the way in which advertising is done because it works on a community basis. In other words, it builds up a community of advertisers who would otherwise be excluded from the Internet mainstream because of their lack of funds or size.

GridVerts.biz is the Internet’s way of levelling the playing field between those large organizations with large budgets and those with more modest means.

In order to encourage participation in the GridVerts.biz Marquee, they offer up to 000 in refunds for their top clients as a way of rewarding those community members who evangelize the Website the most. Using a referral system, GridVerts.biz measures who has brought in the most money and at the end of the buying period (the site should be over 80% full) refunds them a set amount – regardless of whether they have spent or 00 in advertising on the site.

If you are not convinced then all I have to say is “Have a little faith – it will work if everyone acts together.”

For more information, visit: GridVerts.biz

David Mercer

“davidm at contechst dot com”
www.contechst.com

Drupal: Creating Blogs, Forums, Portals & Community Websites

osCommerce: Professional Edition

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Question by c s: what is the best value for internet advertising?
I have a small business start up and I need to find the best bank for the buck advertising online. Thoughts?

Best answer:

Answer by Jakes
Hi there just send me a mail to, jaques606@yahoo.com, with “internet advertising”,in the subject line,and i’ll send you some info regarding this matter. Please include some info about the kind of business.

Will reply asap.

What do you think? Answer below!

More Internet Advertising Articles

“Online Business: My New Internet Marketing Business Model That Replaces The Traditional Funnel Approach”

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