Online Marketing Strategies:Analytics, Strategies, and Terminology for Managers: Managing SEO, SEM, and Social Media Marketing Campaigns Online (Volume 1)

Online Marketing Strategies:Analytics, Strategies, and Terminology for Managers: Managing SEO, SEM, and Social Media Marketing Campaigns Online (Volume 1)

Managing online marketing requires a variety of skills which are not directly related to the work being performed. As a manager your job is to measure, budget, and prioritize this work. Understanding the benefits of different types of marketing, the metrics to measure those benefits and the risk reward for each type of marketing campaign is essential to managing online marketing. You can’t count on the consultants you are working with, to tell you which methods will work best for you as mos

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Web Promotion Through Viral Marketing Campaigns

Web Promotion Through Viral Marketing Campaigns

Viral marketing campaigns are the hottest new buzz phrase in the world of web promotion. Viral marketing campaigns involve using word-of-mouth and other related, but more sophisticated marketing weapons to publicize your business and generate traffic to your website. Viral marketing campaigns can be cheap and yet extremely effective marketing strategies for companies of all sizes and industries.

Well executed viral marketing campaigns will succeed in spreading the word about your business or website to thousands, even millions of people in a very short time. And the best part is that viral marketing campaigns are cheap, as most of the actual work is done by your customers, or to extend the “virus” analogy, the hosts. In this respect, the dynamics of viral marketing campaigns is not unlike that of biological or computer viruses.

When a biological virus attaches itself to a host, it will multiply rapidly and, pretty soon, an exponentially growing virus population will explode within the host. Well designed viral marketing campaigns can spread your promotional message in similar numbers on the internet and create massive and cheap publicity for your business.

Launching successful viral marketing campaigns is not as easy as it might sound. For starters, not all viral marketing campaigns are uniformly successful. A mishandled viral marketing campaign can be annoying and could easily drive away prospective customers. The key to successful viral marketing campaigns is unique and useful content that users will voluntarily share with their friends and family. Content is king. The promotional aspect of your viral marketing campaigns must be incidental to the content – at least that is how it must appear to the prospective customer.

If you are thinking about launching viral marketing campaigns to promote your business or website, here are a few tips that will point you in the right direction.

1. Subtlety is the key: As mentioned earlier, the key to successful viral marketing campaigns is the subtlety of the advertisement. This point cannot be over emphasized. Viral messages can be part of an email, an eBook or a piece of software, but the important fact is that the message must be relevant, unobtrusive and incidental.

2. Appeal to emotions: Analyzing successful viral marketing campaigns of the past clearly indicates that the most important quality of a good viral message is that it must contain a compelling call to action. A viral message that does not elicit an emotional or immediate response is unlikely to be effective.

3. Be unique: It is vital to stand out from the competition. However, this is easier said than done. The competition in the world of e-commerce is cutthroat. Nothing short of the most creative and original viral marketing campaigns will be successful.

4. Encourage sharing: The process of sharing is the back bone of viral marketing campaigns. Miss no opportunity to encourage or entice your customers to spread the word and share information about your business. But take care not to get pushy or annoying.

5. Persist with the promotion: Strong viral marketing campaigns are persistent. Once you have a toehold in some kind of social network, be persistent and develop a following. If possible, come up with a sequel for your campaign.

Check out some more information by clicking below.

Fredi Donosa is an Ezine expert as well as a qualified adviser for those interested in Internet Viral Marketing opportunities. You can learn more about Fredi and read additional articles on this topic at his website: Visit http://www.FrediDonosa.com






Blue2 – Bluetooth Message Broadcaster Proximity Marketing

  • 800 foot range bluetooth broadcasting system
  • Broadcast your marketing campaigns to mobile phones
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  • Includes software and USB connected broadcaster
  • Embed text, jpeg, gifs, movies

IDSCANs Blue2 is an amazing Bluetooth marketing tool, which allows you to communicate to users via Bluetooth enabled mobile phones.
When a customer comes within the 800 foot range of Blue2 and has their mobile phone set to discoverable. Blue2 recognizes the handset and then sends information to the handset over Bluetooth.

Take your 21st century digital message to your customers, either by adding Blue2 to your laptop and taking the system to high volume areas, broadcasting from your desktop PC i

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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

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  • Condition: New
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies fo

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Viral Marketing 100 Success Secrets- Secret Strategies, Buzz marketing Tips and tricks, and Interactive Marketing: 100 Simple Online Campaign Principl

The book provides an easy to understand yet comprehensive view of using Viral marketing to tie the new online marketplace together –a landscape that can appear quite bewildering, even to marketing specialists. With so many options at our fingertips (literally), where do we start? Blogs? Podcasts? Public relations? SEO? Paid search? The list goes on. To make matters worse, technology is changing and new tools are developing almost every day. The book takes a high altitude look at online marketin

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